Social Strategy Scoop🍦ᵍᵐ

Simplifying Social Media Strategies

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

🎯 Vanity Metrics = Gym Selfies

🏋️‍♂️🤳 they make you feel strong,
but they don't actually lift anything

[кยภՇคᵍᵐ༄ 💪 @TheKuntaMC]

If the topic of the most recent newsletter feels familiar, that’s because it directly connects to two previous editions:

Customers and Community Members Are on Two Different Journeys
📰https://t.co/DMiMDh7jAr

What Makes a “Web3 Marketer” Different From Any Other?
📰https://t.co/3CWONAOJaM

Both explored a similar truth from different angles: relationships behave differently than funnels, especially in fast-moving, culture-driven ecosystems.

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

If your community strategy looks like a content calendar, that’s the problem.

🚫 #Community ≠ distribution.

🚫 #Trust ≠ engagement.

📰 The new #SocialStrategyScoop newsletter is live.

👉🏽 https://t.co/dz7q87P2sg

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

Jumping on every trend is fun until you realize your brand now "vibes with Gen Z"

…and no one over 27 knows why.

💡 "trends" vs "strategy"... hmmm

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

Your most engaged flowers aren't the ones who like every post. They're the ones who correct your grammar and spelling at 2am. 🌼

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

🦄 #marketing be like... 😵‍💫

[кยภՇคᵍᵐ༄ 💪 @TheKuntaMC]

🍦 Your "Customers" and "Community Members" are on Two Different Journeys... even if sometimes they're the same people.

📰 Here's the full article:

https://t.co/pCXZwr1XUs

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

@TheKuntaMC

[кยภՇคᵍᵐ༄ 💪 @TheKuntaMC]

A "community member" and a "customer" are not always the same thing, and they're always on different journeys.

Tomorrow, on LinkedIn, I'll release a new @StrategyScoops newsletter on this topic.

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

@ladyranvore

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

Marketing be like... 😆 🍦

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

@TheKuntaMC @sleap_io @NFCsummit @voxelgem Danger gamer 😎
Spank that bull, lol

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

Goodhart's Law
as it applies to #marketing 💡

Not unique to any one industry.

[Bobby Ong @bobbyong]

Seeing some convo about crypto metrics being inaccurate. We realised pretty early on that any metrics that gets measured, gets manipulated as the incentive to do so is really high.

We started seeing this with GitHub commits and stars, then Twitter followers, market cap, FDV, TVL, trading volume and more.

Over time I realized this phenomena is better known as Goodhart’s Law which states: “When a measure becomes a target, it ceases to be a good measure.” In other words, once a metric is used to evaluate or incentivize performance, people will find ways to manipulate or game it, undermining its original purpose.

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

It starts with a bun and a frank.

But before you know it, you're staring down a culinary monstrosity, piled high with expectations and dripping with complexity.

Savor the flavor of well-defined projects.

Sometimes less is more delicious.

#ScopeCreep #Marketing 🍦

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

@socialsavvybya 🤝 people first.

Thanks for the share! 🍦

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

"Social Media" has 2️⃣ components:
Social + Media

Don't "post and ghost." 🚫 Be sure to reply to comments on your page's posts. ✔️ Engage your community if you want more engagement. 💡 Maybe even go to their page and like a post or two!

#marketing #socialmedia #cats

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

@TheSandboxDAO @JurassicWorld @TheSandboxGame 🦖

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

@TheKuntaMC @BullsOnTheBlock @BoredApeYC @apechainmaxis @ApeChain_punks @apechaindegens @Mo_Ezz14 @g_is_us @mrLanzer @apecoin Where u speaking this year? 🎙

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

@ladyranvore @AI_Labs__

[Social Strategy Scoop🍦ᵍᵐ @StrategyScoops]

@SmartMoneyGrows 🛒