StreetMatt

I like pizza and selling on Amazon.

[StreetMatt @StreetMatt_FBA]

2024 Review

[StreetMatt @StreetMatt_FBA]

@ReezyResells The struggle is real.

[StreetMatt @StreetMatt_FBA]

@ReezyResells @garyvee If the world seems heavy, just go touch grass.

[StreetMatt @StreetMatt_FBA]

@ReezyResells AIP

[Cajua @CajuaRobinson]

How to do Brand Direct the right way in 2026 by being an Amazon Brand Partner.

1) Stop thinking like a reseller. Think like a brand.

Resellers look for profitable listings. Brand partners look for long term relationships and growth opportunities.

The shift is simple. You are not trying to “get approved” by brands. You are trying to identify brands where you can provide real value.

2) Know what kind of brand to target.

You do not just need “more brands.” You need the right kind of brand.

The target profile in 2026 is a brand with demand, but a messy Amazon presence. Old images, weak copy, no A+, no real PPC structure, too many sellers, inconsistent pricing, and no reporting cadence.

Those gaps are your entry point.

Your advantage isn’t just that you can buy inventory. Your advantage is that you can fix the machine that turns inventory into predictable profit.

3) Build a brand list using SmartScout.

Use SmartScout’s brand level data to filter down to brands that already have resellers, are not dominated by Amazon, and have room for improvement.

Prioritize price points where margin has space, and revenue levels that match your bankroll so you can actually support the relationship.

Target smaller brands where you can talk to a decision maker, your improvements will show up quickly, and where exclusivity is a possibility.

4) Start your outreach.

Most people open with a pitch and a long back story about their business. That is why they get ignored.

Your initial outreach should be short and to the point. Who you are, what SKU you want, what quantity you want, and who to speak with.

Less story. More clarity.

You are not earning exclusivity on the first call. You are earning the second call.

The objective is to get in the door, get a price list, place an order, and build trust by actually doing good business.

5) Follow up, follow up, follow up.

You will need to follow up. A lot.

Brands say no for reasons that change over time and a lot of brand owners don’t understand Amazon.

So it will take time for them to understand the value that you offer.

6) Earn trust by matching one problem to one solution.

In your follow up ask curious questions to uncover what their main pain points are.

The goal is to find what they actually care about, not what you assume they care about.

Then frame partnering with you as the solution to those pain points.

7) Turn “exclusive” into a progression, not a demand.

Don’t demand exclusivity. You want to make it about the brand, not about you.

Start with one ASIN on a “prove it” deal. Improve the listing, stabilize pricing, run ads with discipline, and send reporting. Then expand.

If you do this right, exclusivity becomes the brand’s idea. They want fewer sellers because fewer sellers means cleaner pricing, better content control, and less chaos.

Your job is to make the tradeoff obvious without forcing it.

8) Optimize listings.

Once you start working with a brand, work on fixing their listings.

For a lot of people transitioning to this model, this step can be overwhelming.

Use SmartScout & our CustomGPT (linked in my bio) to do the heavy lifting.

With optimized images, title, bullet points, description, and A+ content, you should see an organic lift in sales.

9) Structure PPC campaigns like a professional.

Structure matters.

You want different campaigns based on intent, match types, branded vs non branded, research vs ranking, etc.

Use placement data to avoid bleeding on low quality placements.

The strategic gap most sellers miss is measurement. You do not manage PPC by ACOS alone. You manage it by what it does to total sales and organic rank over time.

10) Operate like an agency, even if you are solo.

The partnership stays strong when the brand sees consistent execution.

Send monthly reports with sales, units, ad spend, coupon performance, and what you changed. Brands do not just want results. They want visibility.

Consistent updates and communication go a long way in retaining the brand relationship.

11) Communicate Communicate Communicate.

You want to always know what the brand’s goals are and how you can help them.

As you perform on Amazon, you might find yourself advising them on their general ecom strategy.

This is why we position ourselves as a growth partner.

For some of our brands we help them fulfill orders on their DTC website, craft TikTok & Meta posts/ads, and sync up our Amazon sales with their email campaigns.

When you’re able to meet the brands needs, you build a relationship that can last for years and be extremely profitable for both parties.

If you want free resources and help becoming a real Amazon Brand Partner, hit the link in my bio and join our free discord community.

[StreetMatt @StreetMatt_FBA]

I thought this was interesting.
How Amazon's pricing policies affects pricing outside of the marketplace. https://t.co/5OFxZ2WMKY

What's y'all's take on this?
@DrewFBA
@SideHustleExp

[StreetMatt @StreetMatt_FBA]

@NickSpisak_

[Corey Ganim @coreyganim]

After 8.5 years I am drawing my Amazon selling career to a close.

Please watch this video.

It explains everything.

If you're interested in the offer mentioned in the video, I've included a link to it in the next tweet.

Post coming soon on what's next for me.

Love yall ❤️

[StreetMatt @StreetMatt_FBA]

Thanks to all who gave me encouragement and advice leading up to this. I finally got my first Whatnot show ready to go for tomorrow.
Stop by and say hi 👋 and watch me make a fool of myself 😜

https://t.co/8QuGQ9pnXb
@ReezyResells
@flips4miles
@SideHustleExp
@DrewFBA
@garyvee

[StreetMatt @StreetMatt_FBA]

@ReezyResells If it is, I'd be weird all day every day.

[StreetMatt @StreetMatt_FBA]

@NickSpisak_ @SaulSellsStuff @zep_ai Not sure why I read it as "everything is spaghetti."

[StreetMatt @StreetMatt_FBA]

🐓

[StreetMatt @StreetMatt_FBA]

@WalkersASeller Damn. Gated.

[StreetMatt @StreetMatt_FBA]

@TylerDeVerse @HolmsieCooks Don't knock it 'til you try it twice I always say.

[StreetMatt @StreetMatt_FBA]

@cleartheshelf @ChrisRacic Ooh...I may be just shy if that 100 unit mark.

[StreetMatt @StreetMatt_FBA]

@SkyFBA Nice! I'm looking to do about the same in spending soon.

[StreetMatt @StreetMatt_FBA]

This 🤏 close to having my best month in revenue.
Horseshoes & hand grenades

[StreetMatt @StreetMatt_FBA]

@theoliverxp That makes a lot of sense.

[StreetMatt @StreetMatt_FBA]

Thinking ahead at the moment...at what monthly revenue justifies getting a prep center? I know this may differ depending on various sercumstances but as rule of thumb what's y'all's best guess?
#FBA

[StreetMatt @StreetMatt_FBA]

@RemyResells If I start running myself ragged, I think a prep center might be the first thing I outsource. Maybe sooner than most, but I like the idea of calculating the cost per 1k units.

[StreetMatt @StreetMatt_FBA]

@RemyResells Self-prep is easy enough so far. I haven't had to worry about taxes all too much because I use tax exption where I can. My main issue is just getting enough time to actually start and finish an FBA shipment. Between work and family, there's hardly enough time for the business.

[StreetMatt @StreetMatt_FBA]

@SkyFBA I could see that if there's not a lot of verity of SKUs and it's easy to pack for FBA.