Its founder Eric Porter called a customer who ordered 8 pairs of basketball shoes in bulk, only to learn their primary sport was pickleball. This wasn’t a one-off.
Players across the country wanted both ankle support and a locked-in feel. There wasn’t a pickleball-specific shoe that gave them either.
A stack of similar conversations ultimately led to Gabe Tardio’s signature Stria G1 Pro, the company’s first dedicated pickleball model. It stands as one of the few true signature shoes in our sport.
Philadelphia 76ers center Andre Drummond, an investor in and Creative Director for Stria (and a pickleball player himself), praised Tardio’s early accomplishments, comparing him to NBA Rookie of the Year Cooper Flagg.
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Stria didn't set out to make a pickleball shoe.
Pickleball found Stria, and the company built its entry around the specific gap real customers described.
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#Sixers center Andre Drummond was approached by a few of his younger teammates yesterday, who were already asking for @StriaSport shoes.
On Monday, Drummond became an investor and creative director of Stria Sport, with plans for a fall release of a signature shoe:
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Philadelphia 76ers big man Andre Drummond will be a partner with Stria Sport and receive a signature shoe with the company.
📸 Stephen Lew, Stephen Lew-Imagn Images https://t.co/NnENDMkMij