GROWTH. This client engaged for 3 months, before the period of comparison commenced. This is a YoY comparison. $3M in actual growth. This company is on track to grow by around $20M - $30M this year, based on projected seasonal trends.
I LOVE TRAINING CMO'S. To see a $300K increase in the first 20 day window. Amazing. We took on this client and began training in January. The window you see is pre our training (top), the window after (bottom) is post our changes/recommendations. I LOVE IT.
206% Growth. $1.448M increase. Most exciting thing here is that we've broken through the model for new sub acquisition profitably. Looking to grow this brand by more than 50k in new subscriptions this year alone. So excited!! Love working with the CMO there.
Travelling the world full time requires incredible discipline :) in managing your sleep schedule! Meet one of my top VP's, VP of head care! haha.We all need more business calls a Ramen Cafe at 3AM as part of my lunch break. :) Look friends, the world is opening back up!!!
Client/Investment has broken through "The Dip". :) They've grown $396K to $1.24M in a 60 day window. We're on a trajectory, wherein, if their production can keep up, we will easily do $10M - $20M this year. Average ROAS: 8X+.
PS - "The Dip" from Seth Godin, great read!
$3.6M vs. $2.3M. Sweet. This one was freaking difficult. Seriously. This client made me reconsider my life choices! haha.... They have emotionally dealt with SO MUCH that it feels good to start to get momentum!
Naling $3M in growth at a CPA that is sub 20% ( has been NICE!
The passing of time often takes what might look conviluded and turn it into a majestic, smooth appearing, waterfall of success. Be patient. Enjoy the view.
326% growth. Great job Client Y. You're crushing it! Love the injection of third party voice and an amazing product line. 2023 is going to be epic!
As my Dad always said when I was younger, "It's not what you've done for me, but what you've done for me lately! ;)
MANUAL ATTRIBUTION REPORT = All email signups prior to a given date, that are then reviewed and compared against purchases that occurred after the given signup date.
You should be seeing a 14% - 18% list capture to conversion rate over a 4-8 week window…https://t.co/8wYUjayDql
Check out that Monday morning greeting! Okay, okay, okay..... here's the recipe (kind of) for this cake:
- Assessed entire Marketing Funnel ad spend strategy
- Identified ecosystem failures in the following:
++ Campaign architecture
++ Creative selecti…https://t.co/cCnDFQrelt
Being in Morocco and visiting the Sahara for your 40th birthday celebration (birthday a few weeks away) is epic! Taking the picture below (Yes, very real) was epic! Discovering on your work call later that night that a long standing friend/business contac…https://t.co/V7SD57fCnN
First off, yes, those revenue numbers are accurate and that growth is real. The client will have gone from around a $50k-$100k run rate to north of $500k in less than 60 days. Awesome.
Second, NO, that eCommerce Conversion rate is NOT real. haha. The GA…https://t.co/16xYBrKGjB
eCommerce problems can typically be resolved through 5 distinct categories of work. Namely the (1) Mathematical Equation, (2) Market Positioning, (3) Channel Selection, (4) Systems & Architecture and (5) Political and Emotional Captial.
In this clients'…https://t.co/eVGIU2a6fQ
What's up everyone! Welcome to Monday. You're going to have an amazing week. I hear about your successes in your career life all week.... some one tell me a success they had on the weekend! I want to know.
One of the hardest things for me to learn, in m…https://t.co/Gh8iE3arzO
As Grandpa used to say, while snapping his suspenders, "The cream rises to the top!" Boom baby! PS - this new customer acquisition trend has produced a $12M future book of business, while breaking records. Congratulations to the client and our team. Well…https://t.co/o2nMw4PZUl