Structured

Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together.

[Structured @Structured_AI]

Channel marketing automation platforms are measured on logins, downloads, and email opens. Channel marketing leaders are increasingly measured on pipeline.

That gap between what platforms report and what leadership needs to defend is driving where this category is heading.

We pulled together 9 capabilities to evaluate in any channel marketing automation platform, along with the diagnostic questions to ask in your next vendor conversation.

Read it here: https://t.co/fKiRAFceiK

[Structured @Structured_AI]

Today is a big moment for Structured ⚡️

Our AI-native Partner Marketing Execution Platform is live, now deployed globally by @msPartner across one of the world’s largest and most complex partner ecosystems.

This is not another portal refresh. It’s a new way to execute partner marketing at scale, without the friction that has slowed teams down for years.

Partners simply ask for what they need, and campaigns are built, localized, launched, and tracked automatically.

Want to see it in action? Join us TODAY at 12 PM ET and experience it live.
👉 https://t.co/FhMv0dvqbw

[Structured @Structured_AI]

Today, Structured announced Stacey Epstein as Chief Executive Officer.

She joins Structured as the company expands its global enterprise footprint and prepares to launch its next-generation AI-native platform in Q1. Read the full announcement here: https://t.co/ORW5BwMKnL

[Structured @Structured_AI]

👉 Read our press release here: https://t.co/5libSOiLmn

[Structured @Structured_AI]

Big things are happening at Structured.
(Yes, you read that right, we are now Structured!)

Today, we’re proud to reveal our new name, new look, and upcoming new AI platform.

Welcome to Structured.
👉 Read our press release here: https://t.co/QdZiiKhlq7

[Structured @Structured_AI]

Structured for Growth is where AI meets channel marketing growth in New York City. Join us for exclusive sessions, networking, and open conversations with peers who get it.

🍂 September 30 | Hudson Street, NYC
📍 Space is limited — register today: https://t.co/qNqhyVjCYt

[Structured @Structured_AI]

👉 What’s the number one thing slowing your partners down right now?

Most platforms were built for marketers. Not for the partners using them. We built ChannelGPT to handle the parts that slow partners down. Because partner marketing should feel simple, not like a second job.

[Structured @Structured_AI]

That halo in The @forrester Wave™: Partner Marketing Automation Platforms, Q2 2025 Report isn’t just for show—it’s earned.

StructuredWeb achieved a perfect score of 5/5 across 11 criteria, including innovation, customization, localization, & personalization, and intuitive guided experiences/workflow automation. Addressing these core partner marketing pain points enhances partner engagement, delivers trackable ROI, and drives pipeline growth.

In our upcoming posts, we’ll dig into each category, spotlight the challenges channel teams face, and show the real-world impact of overcoming them. Which outcome matters most to you—more engagement, clearer ROI, or accelerated pipeline? Share below.

Access the full report: https://t.co/XFzpMfkX7M

[Structured @Structured_AI]

Partner Marketing has evolved, and the traditional frameworks need to be updated for today’s landscape. That’s why we’ve introduced the 6 C’s of Partner Marketing—Curate, Create, Connect, Communicate, Convert, and Calculate.

The final C, Calculate, is about measuring your marketing performance to ensure it’s driving growth. Predictive analytics, benchmarking, and ROI calculations provide actionable insights that enable both vendors and partners to continuously refine and optimize their approach.

Learn how you can unlock the potential of your channel program data: https://t.co/paitnE6mxH

#Analytics #MarketingPerformance

[Structured @Structured_AI]

StructuredWeb earned multiple top @G2dotcom awards for Spring 2025 — including Grid® Leader in Enterprise Content Distribution and the coveted "Users Love Us" badge.

These awards show how our AI-first platform helps partners move faster, perform better, and scale with confidence.

Thank you to our users and clients for your trust and feedback.
📖 Read the full blog: https://t.co/14j0pYDlda

[Structured @Structured_AI]

Looking for a purpose‑built partner marketing platform? @Forrester’s Kathy Contreras, VP, Principal Analyst, calls StructuredWeb “a best fit for well‑resourced B2B enterprises and distributors looking for a proven, purpose‑built PMAP solution,” in The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025 Report. She also highlights our vision “to revolutionize partner marketing automation with AI” and praises our “feature‑rich and intuitive” design—earning us a perfect 5 out of 5 across 11 criteria.

💡 What matters most to you—AI‑driven workflows, intuitive campaign building, or real‑time insights? Tell us below.

[Structured @Structured_AI]

We’re proud to be recognized for what truly matters: real ROI, seamless partner workflows, and an elevated customer experience.

Access The @forrester Wave™ Report and discover why we scored a perfect 5 out of 5 across all 11 criteria.

🔗 Explore the details in The Forrester Wave™ Report: https://t.co/lJ2szQwC9t

#ForresterWave #PartnerMarketing #AI #ChannelEcosystem

[Structured @Structured_AI]

We’re excited to share that StructuredWeb has been named a Leader in The @forrester Wave™: Partner Marketing Automation Platforms, Q2 2025 report, earning the highest possible score in eleven criteria, from AI to Innovation to Customization, Localization, & Personalization. This recognition comes during a period of exceptional momentum—our $30 M Invictus Growth Partners investment, 50% CAGR over three years, and powering automated marketing for 100,000+ global channel partners supporting $100 B in annual channel sales.

🔗 Download the report today: https://t.co/eZGAiWyCwx

#ForresterWave #PartnerMarketing #ChannelGPT

[Structured @Structured_AI]

Partner Marketing has evolved, and the traditional frameworks need to be updated for today’s landscape. That’s why we’ve introduced the 6 C’s of Partner Marketing—Curate, Create, Connect, Communicate, Convert, and Calculate.

The fifth C, Convert, focuses on the ultimate goal: turning interest into revenue. With intelligent lead scoring, automated nurturing, and data-driven insights, Convert helps partners capture and qualify leads while maintaining the personal touch that makes a difference.

Ready to convert? Learn how your peers are doing just that with ChannelGPT: https://t.co/byjSZw942R

#SalesEnablement #PartnerMarketing #PartnerSuccess

[Structured @Structured_AI]

We’re excited to welcome Shane Edmonds as our new Chief Product & Technology Officer! With 25+ years of SaaS leadership, Shane will be driving innovation and elevating our AI-first product strategy.

Join us in welcoming Shane and stay tuned for ways in which he leads the charge in expanding the platform's AI capabilities.

Read the full press release here: https://t.co/aBkauWYJjQ

[Structured @Structured_AI]

We’re leading the way… named Leader in the Grid Report, with the Easiest Setup and the Highest User Adoption Rate according to G2. According to us, our clients said it best. 😉

Swipe to hear what they’re saying about working with StructuredWeb.

#PartnerMarketing #G2Awards

[Structured @Structured_AI]

Register for #Orchestrate25 now: https://t.co/hDJsWG4yLg

On April 24, catch our CRO, Steven Kellam, live at #Orchestrate25 alongside leaders from @Crossbeam, @partnerfleetio, and Vartopia.

They’ll be sharing what a fully connected ecosystem approach looks like — from co-sell discovery to opportunity management. And StructuredWeb? We’re powering the through-partner marketing engine behind it all.

📅 April 23–24
🎯 8 expert-led sessions
💡 Live demos, not theory
🚀 Real-world tech that drives partner growth

Join us as we break down what scalable, sustainable demand gen really looks like.

#PartnerMarketing #EcosystemGrowth

[Structured @Structured_AI]

StructuredWeb is proud to sponsor this year’s Channel Marketing Association Summit in Houston on April 28–29 — and we’re excited for our leadership to be there.

On Monday, CEO Daniel Nissan will join our client Joan Morales from @klaviyo on stage to explore how channel marketers are using AI to modernize partner communications and scale impact.

We’re also excited to introduce Julian Ward, our new Chief Customer Officer, to the CMA community. It’s his first time attending — and he’s eager to connect with partners, customers, and industry leaders to hear firsthand what’s driving channel success in 2025.

Register now and send us a message to connect with Daniel, Julian, or a member of our team onsite.

👉 https://t.co/hYiGlXiRlH

[Structured @Structured_AI]

Partner Marketing has evolved, and the traditional frameworks need to be updated for today’s landscape. That’s why we’ve introduced the 6 C’s of Partner Marketing—Curate, Create, Connect, Communicate, Convert, and Calculate.

Communication is key in modern B2B marketing, and that’s where the fourth C comes in. With multi-touch campaigns, AI-driven content recommendations, and automated orchestration, Communicate guarantees that partners can deliver consistent, engaging buyer experiences across all channels.

Learn more about the power of communication: https://t.co/GNRigETXsb

#MarketingAutomation #PartnerEngagement