Strut Marketing

Strut Marketing is a dynamic Digital Marketing company that brings online marketing to the next level. Services SEM, SEO, SMM, Email and Display advertising,

[Strut Marketing @StrutMarketing]

@StrutMarketing -Your Digital Marketing Solution Provider- https://t.co/3puq9jiT62 via @YouTube - Let us help you achieve your digital marketing goals. https://t.co/quWWpyYOUs (Tel: [phone])

[Strut Marketing @StrutMarketing]

Conducting extensive research to understand your audience -No matter the social media channel the best way to increase your ROI is improving your consumer intelligence. Get to know your customer & understand what they're saying about your product & where they're discussing them

[Strut Marketing @StrutMarketing]

Which social media channels have the best ROI? According to @HubSpot's 2021 State of Marketing report, Facebook is the social media channel that provides marketers with the highest ROI.
#SocialMediaMarketing #StrutMarketing #SEM #DigitalMarketing #Facebook #Instagram #LinkedIn

[Strut Marketing @StrutMarketing]

For advertisers who are serious about protecting and optimizing their campaign for maximum ROAS, implementing a dedicated anti-fraud solution is the only robust, automated method of preventing click fraud before the damage is done.
#AdFraud #SEM #DigitalMarketing #ClickFraud #PPC

[Strut Marketing @StrutMarketing]

Signs your PPC campaigns have become victim to click fraud
•Large spikes in number of clicks on PPC ads
•Low conversion rates despite peaks in number of clicks
•Decrease in page views despite peaks in number of clicks
•High bounce rate despite peaks in number of clicks

[Strut Marketing @StrutMarketing]

Types of ad fraud affecting PPC campaigns:
Geomasking is an ad fraud technique that fraudsters use to hide the location of the clicks that they generate. Advertisers often spend more or less on PPC campaigns depending on their location
#Geomasking #AdFraud #ClickFraud #PPC

[Strut Marketing @StrutMarketing]

Types of ad fraud affecting PPC campaigns:

Fraudsters perform click spamming to capture PPC budgets by flooding ads with fraudulent clicks. Click spamming fraud happens when fraudsters execute clicks for real users who haven’t made them.
#ClickSpamming #ClickFraud #PPC

[Strut Marketing @StrutMarketing]

Types of ad fraud affecting PPC campaigns:
Data center traffic - Several fraudulent operations have been exposed where fraudsters were using hundreds of servers in cloud data centers to run browsers & emulators, generating massive amounts of mobile and desktop traffic.

[Strut Marketing @StrutMarketing]

Types of ad fraud affecting PPC campaigns:
Click farms - Imagine a large room filled with people sitting in front of computers. These workers are paid low amounts of money to manually click on online PPC ads with the intention of running up CTR & draining PPC ad budgets

[Strut Marketing @StrutMarketing]

Types of ad fraud affecting PPC campaigns:
Bad bots - are an extremely malicious form of ad fraud & are known for performing repetitive tasks eg initiating fake clicks @ an extremely fast rate that drains PPC budgets quickly.
#BadBots #AdFraud #ClickFraud #DigitalMarketing #PPC

[Strut Marketing @StrutMarketing]

As the world continues to pivot more and more towards digital, personalizing the customer journey is critical; generic marketing simply isn't going to cut it anymore.
A highly intuitive, nearly frictionless customer experience is what you're after.

#CustomerAcquisition #SEM #SEO

[Strut Marketing @StrutMarketing]

Are you among the 83% of marketers who report that creating personalized content is their biggest challenge? (Source: Marketing Profs)
If you're not offering personalization, you're going to be left behind.
#PersonalizedContent #SEM #DigitalMarketing #SocialMediaMarketing

[Strut Marketing @StrutMarketing]

In a time of high anxiety and limited face-to-face contact, customers need to know they matter and be recognized by the brands they love. (Source: McKinsey & Company, April 28,2020)
#Consumers #PersonalizedAd #StrutMarketing #SEM #DigitalMarketing #SocialMediaMarketing #Brands

[Strut Marketing @StrutMarketing]

Social commerce exploded in 2020 & in 2021, it is expected to grow 35%. Opportunities to take advantage of this shift in shopping behaviour exist across industries & for brands at all levels of digital maturity (Source: eMarketer May 2020)
#SocialCommerce #DigitalMarketing #SEM

[Strut Marketing @StrutMarketing]

As Google prepares to phase out third-party cookies in Chrome by 2022, marketers must innovate to fill the gap with compliant and consumer friendly ways of managing, activating, and measuring digital media
#Google #SEM #SEO #DigitalMarketing #SocialMediaMarketing #DigitalMedia

[Strut Marketing @StrutMarketing]

As in-person events and gatherings remain limited due to the pandemic, brands are looking for ways to maintain a connection with their customers virtually and make products feel more tangible
#SEM #DigitalMarketing #SEO #EmailMarketing #StrutMarketing #Brands #Customers

[Strut Marketing @StrutMarketing]

The Digital Marketing landscape has completely transformed over the past decade. Right now, more than ever, the companies that are going to win are the ones that understand the importance of tying all of their digital marketing disciplines together.
#DigitalMarketing #SEM #SEO

[Strut Marketing @StrutMarketing]

Digital Marketing Myth 9: Your social media strategy has to be same across platforms
Different social media platforms serve different purposes. Figure out which platforms are relevant for your business & focus your efforts on creating content that works well on those platforms

[Strut Marketing @StrutMarketing]

Digital Marketing Myth 8: Digital marketing bears instant result
Any marketing initiative whether digital or traditional, takes time to materialize. No matter how great your website or your social media strategy, it takes time to generate brand awareness and engagement

[Strut Marketing @StrutMarketing]

Myth 7 – Negative comments are not good for business
Addressing -ve feedback in a polite manner will not only convert a disgruntled customer to a loyal one but will give key insight into what your customers expect from you. The secret lies in how you deal with the situation

[Strut Marketing @StrutMarketing]

Digital Marketing Myth 6 – You can’t track results on the digital marketing front
Studying your analytics data will give you a fair idea of how well your website is engaging your customers. You can then choose to make adjustments to your plan and experiment with new ideas