The tasting cards are printed on specialist paper from @GFSmithpapers made from recycled coffee cups to minimise environmental impact and create a cyclical sustainability loop. Fonts by @colophonfoundry.
Using colour as a visual nod to flavour, we designed a set of coloured gradients to cover a wide variety of potential coffee 'tasting notes'. So, rather than reading the tasting notes on each card before choosing, this new way-finder makes the selection process more engaging.
We created dynamic bag designs featuring a hot-stamped holographic foil logo outline and a 100% recyclable pouch material. This innovative design effortlessly combines beauty and sustainability, shifting colour based on the viewing angle to create a dynamic playfulness.
@LukesBeard We're soon to be launching our inaugural poster series that pays homage to the most iconic and beautifully designed coffee brewers of all time 👀
Our inaugural poster series pays homage to the most iconic and beautifully designed coffee brewers of all time. Sign up (link in bio) for early access to the first limited print run. Coming soon.
New work:
Brand Identity / Website / Strategy
Postroast was started to provide a platform for the best independent, local and sustainable speciality coffee roasters across the UK.
In line with Cartwheel's increased focus on sustainability, we designed new menu's with GF Smith's Extract paper in mind—an apt sustainability loop for the brand.
— printed on @GFSmithpapers
— printed by Century
— boards by Boyes Design
— typefaces from @colophonfoundry
As part of a bigger branding project, we designed these cups for a coffee shop about 5 mins down the road from us. Excited to see them out in the open!