Subastian The Subscription Conductor

Founder of Subastian — learning, growing, and building in public. Helping agencies control their subscriptions and costs.

[Subastian The Subscription Conductor @Subastian303]

Do your business tools all bill on different days of the month — or do you have one set day when you sit down and review them all?

[Subastian The Subscription Conductor @Subastian303]

Microsoft 365 Business Standard went $12.50 to $14 per user July 1, Basic $6 to $7. Existing customers pay it only at renewal — offices meet it one renewal at a time, through next June. Subastian sees every hike. Free Founding Roster: https://t.co/0NcmzOnWcp

[Subastian The Subscription Conductor @Subastian303]

The tool itself was cheap. Then came the add-ons — reporting, integrations, priority support — each one small, none of them optional in practice. That is how a cheap tool gets expensive quietly. Subastian sees every add-on. Free Founding Roster: https://t.co/0NcmzOnWcp

[Subastian The Subscription Conductor @Subastian303]

Be honest: what's the one tool your team kept paying for after everyone stopped using it — and who finally killed it?

[Subastian The Subscription Conductor @Subastian303]

Pre-launch rule I wrote down so this account can't drift: no savings numbers, no user counts, no testimonials until they're real. If a draft needs an invented number to sound good, the draft is the problem. #BuildInPublic

[Subastian The Subscription Conductor @Subastian303]

Your agency pays per seat. A teammate left three months ago — their seat is still billing you. Nobody removed it, because nobody owns the stack. That is the leak: seats, not subscriptions. Free Founding Roster: https://t.co/0NcmzOnWcp

[Subastian The Subscription Conductor @Subastian303]

Have you ever kept paying for a subscription just because you couldn't remember the login to cancel it? How long did that one run?

[Subastian The Subscription Conductor @Subastian303]

Pre-launch decision: keep the offer stack small on purpose. One free Founding Roster, two paid audits. Every new idea has to pass one test first: does it make the roster harder to understand? If yes, it waits. #BuildInPublic

[Subastian The Subscription Conductor @Subastian303]

Your expensive subscription isn't the one you use daily. It's the annual one you forgot you bought — it renews once, and by the time you notice, the refund window's gone. When's the last time you checked what renews this month? Free Founding Roster: https://t.co/0NcmzOnWcp

[Subastian The Subscription Conductor @Subastian303]

Honest question: are you still paying for a subscription someone else uses — an ex, an old roommate, a friend who 'forgot' to Venmo you? Who's still on your tab?

[Subastian The Subscription Conductor @Subastian303]

Six Instagram reels sit in the queue right now. All six are finished, captioned, and none are posted — nothing ships without Danny's word. The approval gate isn't a bottleneck. It's quality control. #BuildInPublic

[Subastian The Subscription Conductor @Subastian303]

You paused a subscription. The confirmation said billing was on hold — never said the pause had an expiration date. Months later the charge is back, though you never resumed anything. A pause with an expiry isn't a pause. Founding Roster is free: https://t.co/0NcmzOnomR

[Subastian The Subscription Conductor @Subastian303]

Is there a subscription you only use one month a year but pay for all twelve? Which one — and why haven't you canceled it?

[Subastian The Subscription Conductor @Subastian303]

Yesterday I caught our own reel caption claiming we're 'building the first-run scan this week.' We're not — still scoping the MVP. Killed it before it shipped. The no-invented-progress rule applies to our own captions too. #BuildInPublic

[Subastian The Subscription Conductor @Subastian303]

Two apps. Same job. Both billing you monthly.

You don't have a tool problem — you have an overlap problem. One of them is pure duplicate spend, sitting in plain sight on your statement.

Which pair are you carrying? Free Founding Roster: https://t.co/0NcmzOnomR

[Subastian The Subscription Conductor @Subastian303]

Be honest — how many subscriptions are on your card right now that you couldn't name from memory? I stopped counting at four this morning.

[Subastian The Subscription Conductor @Subastian303]

The Founding Roster signup now asks 'What best describes you?' — affiliate marketer, agency, IT team, creator, other. Pre-launch is just learning who's actually showing up, one field at a time. #BuildInPublic

[Subastian The Subscription Conductor @Subastian303]

On Oct 21, Disney+ and Hulu bills go up — ad-free jumps $18.99 to $21.49, a $2.50 hike. It lands on the statement. That's the drip nobody notices. UK kicker: the 'six-month saver' is last month's price. Subastian sees every hike. Free Founding Roster: https://t.co/0NcmzOnWcp

[Subastian The Subscription Conductor @Subastian303]

What's the last subscription you canceled and instantly felt relieved? No guilt, no 'maybe later' — just relief. What was it?

[Subastian The Subscription Conductor @Subastian303]

The same 9 streaming services cost $95.91/month in 2021. Today: $154.41. That is +61% — a $702/year drip, verified this week. Inflation only explains half. No single hike broke anyone; the drip did. Subastian sees every hike. Free Founding Roster: https://t.co/0NcmzOnomR