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International collective challenging advertising's effects on society and imagining futures beyond consumerism. Organisers of the ZAP Games against Black Friday

[Amazon Teamsters @amazonteamsters]

Amazon Teamsters across the country are taking action this #BlackFriday with Amazon workers around the world to #MakeAmazonPay! Workers are fed up and we are organizing to win the fair pay, safe jobs, and respect that we deserve. Join us!

[Progressive International @ProgIntl]

In London 🇬🇧 activists have hacked 100 advertising sites across the city in a coordinated protest against Amazon and big tech’s tax avoidance.

This Black Friday, we #MakeAmazonPay.

[Bernie Sanders @BernieSanders]

On Black Friday, Amazon workers worldwide are on strike.

They want to know why Jeff Bezos, the 5th wealthiest person on earth at $251 billion, can’t provide them with decent wages or working conditions.

It’s time for international solidarity. Let’s stand with striking workers.

[Progressive International @ProgIntl]

"Amazon is deepening inequality and undermining the fundamental rights of workers to organise, bargain collectively, and demand safe, fair workplaces.”

@CHoffmanUNI, General Secretary of @uniglobalunion, in @turkiyetodaycom.

https://t.co/kVLeGDwqOk

[Novara Media @novaramedia]

Black Friday is a hyper-capitalist death trap.

While Amazon is due to make billions this weekend, its workers are going on strike in dozens of countries. It's one of many reasons why the "worrying trend" is actually a big old scam.

[Subvertisers Intl @SubvertisersInt]

"Soon there will be a tree here...." Anti-advertising activists edit their local billboards in Mulhouse, France as part of the #ZAPGames2025 - 2 weeks of affinity group actions against Black Friday #consumerism. https://t.co/QQu5bXwkyr

[Subvertisers Intl @SubvertisersInt]

As part of the #ZAPGames2025, local group RAP Antibes took action against outdoor advertising in their coastal town in France. https://t.co/YM41eLExjE

[Emmanuel Deonna @DeonnaEmmanuel]

✈️📉 In Barcelona, planes are in free fall! Last weekend, more than 50 bus shelters were transformed in an artistic action denouncing the expansion of El Prat https://t.co/jj331iflXr
The article at https://t.co/X6yDScCWJg - https://t.co/86i6Y9zHxt
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@RAP_Asso

[Subvertisers Intl @SubvertisersInt]

Amazon and other big tech firms use sophisticated psychological techniques in their adverts to keep us spending. Consumer demand isn't just met, it's fabricated. Join the resistance this Black Friday 2025. #ZAPGames2025 https://t.co/sP1rrm1ieY

[Subvertisers Intl @SubvertisersInt]

Counter-advertising groups met in Barcelona in September 2025 to share strategies and successes in confronting corporate advertising. #BanFossilAds https://t.co/dJlyxFKIEb

[Subvertisers Intl @SubvertisersInt]

The idea behind this action from RAP Paris was to use a book of stickers to pollute the message of the ads as much as possible, leaving only a strange collage of bugs, animals and other illustrations. Can an ad become artistic without any products and message?

#ZAPGames2024

[Subvertisers Intl @SubvertisersInt]

After years of fast fashion advertising, the truth has come out: fast fashion is evil! On Friday night, RAP Paris removed a dozen ads, replacing some of them with subvertised artwork and leaving some panels blank.

#ZAPGames2024

[Subvertisers Intl @SubvertisersInt]

MUPIs are architectural devices designed to make advertising campaigns visible in public spaces. This one became makeshift shelter, a “home-made house,” which includes basic comfort, a window to the world, and a 4K TV on sale until the end of the month.

#ZAPGames2024

[Subvertisers Intl @SubvertisersInt]

Last one before the grand finale: Black Friday tomorrow.
'Black Friday is Bad For You' is an anonymous series of posters applied around South London, UK, on advertising spots, sites of consumtion and evidence of the damage.
Not sure of the category- maybe Surprise?
#ZAPGames2024

[Subvertisers Intl @SubvertisersInt]

In a 2nd round of actions by Ad Break in Bristol they have added 'Skip Ad' buttons to nearly 50 adverts, and a splatter of paint to a giant digital screen.
"We never invited these messages that are damaging to us & the planet into our city, and we want them gone."
#ZAPGames2024

[Subvertisers Intl @SubvertisersInt]

C.R.A.P (Creative Responses to Apocalyptic Programming) have taken out some of the Black Friday messaging polluting the streets of Bristol, UK. Specifically the ads for boohooMan, and it's promotion of damaging fast fashion.
#ZAPGames2024

[Subvertisers Intl @SubvertisersInt]

In Woking, UK, Martians added their posters to bus stop screens. Their entry to the Digital Screens category of the games comes with a clear anti Black Friday message: 'Don't Buy It'
#ZAPGames2024

[Subvertisers Intl @SubvertisersInt]

@RAP_AntiPubLyon Took action on 26th November, removing or replacing 20 ads from Boulevard Charlemagne.
'They thank us for the gift!' added powerful artistic images about the need to consume less for a livable future.
#ZAPGames2024

[Résistance à l'Agression Publicitaire @RAP_Asso]

ACTION ZAP GAMES 1: Villeneuve Loubet, les 20 et 23/11. Un groupe a fait une action avec pochoir avec le message stop pub, un panneau style land art Green Friday en cette période d'automne avec des feuilles aux couleurs de saison,...
#BlackFriday #ZAPGAMES @SubvertisersInt

[Subvertisers Intl @SubvertisersInt]

RAP Alpes Maritimes Ouest, based in Villeneuve Loubet, near Nice, wanted to be creative and test several styles and ideas using natural materials, stencils, artwork and playful interventions across the screens in their town.

#ZAPGames2024