SuccessDecoded

They already told you how. You just weren't watching closely.
Business psychology. Real lectures, real laws, real application.

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@xbtnoah The court closed the case. She never closed the story

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@verumidest 94 hours of tape, and the last word was "together"

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@SymbiosAi @gosh_sol_eth The contract was signed while Netflix still mailed DVDs

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@vargaaudits His terms changed the day his bank got sold

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@0vVane they weren't in that business. the next owner was

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the test now goes to the first review that mentions arms

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In 2010 Jobs showed a laptop touchscreen onstage and called it terrible.

Apple holds its Pro and Tell event in Los Angeles today, and the expected star is its first touchscreen MacBook Pro, according to Bloomberg and Macworld. Jobs is about to get quoted a lot.

At Back to the Mac in October 2010, he said Apple had done tons of user testing and a vertical touchscreen wears you out until your arm wants to fall off. That's the part people have repeated for 16 years.

Seconds later he gives the rule: "Touch surfaces want to be horizontal." Then he goes straight to the multi-touch trackpad, which is where Apple actually put touch on the Mac.

My reading, which he never spelled out: Jobs's objection was tired arms. A laptop screen is still vertical, so his own test still applies, and Apple has to pass it.

A manager who writes the reason into a no, the way Jobs did, can reverse it years later by showing the reason no longer holds.

So the question for every review tonight is the one Jobs wrote: after a while, does your arm want to fall off?

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@0vVane tiny cursor sized buttons would fail Jobs's own test fastest

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@verumidest you're basically quoting him. "extended period of time" was his line

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@vargaaudits a no with no reason doesn't get reviewed. it gets overruled

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@xbtnoah his own test was tired arms. reviews will show that

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@gosh_sol_eth the stylus line had its reason too: you lose them

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@Llinkoy and he says most companies won't even try the hard part

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Who fixes the culture after AI deletes the meetings?

Eric Schmidt sat down with Nicolai Tangen, who runs Norway's sovereign wealth fund, and gave Fortune its story. He used to sit in meetings 12 hours a day, and AI, he said, can strip out that coordination tax. A 10,000-person company probably has a couple of thousand people it doesn't need.

Asked how AI reshapes business, he said almost none of the companies listening "will actually do the necessary changes in their culture." Companies are organized around belief systems, he explained, where the morning is predictable and everyone is comfortable. You'd sit through 13 minutes of regulation talk to reach it. The meetings quote Fortune ran comes 23 minutes later.

This is my reading; he never said it. The cut is the easy part. A friend of his laid off 20 percent of his people, mostly the glue people who did planning and shuffled numbers, and got death threats for it. A company can do exactly that and still run the old approval chain with fewer hands.

So the scarce skill is a manager willing to make the morning unpredictable. A team lead who deletes the weekly status meeting but keeps the same three sign-offs gets the layoff without the speed.

Plenty of the people cheering the coordination tax line work at exactly the kind of company he says won't change.

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@xbtnoah five minute calls were his fix, not the silence

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@verumidest a bike stashed a day early isn't a snap

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@buildstack_ai he never claimed they would, that's the uncomfortable part

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@Llinkoy the Samsung deal moved his 90 day gap onto someone else

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@0vVane he blamed banks. the contract took 50% first

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@georgeyitb he launched it in a book already being cancelled

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@0vVane same math, and he got there after the culture warning