@SystemsForScale Thanks Adam,
I'm creating an app for music lovers..
I will be documenting my entire process here, and hopefully find ppl who would find it useful :)
Fake followers create fake feedback loops.
You start optimizing for appearance instead of actual value.
That’s how people end up building “viral” products nobody uses.
People underestimate how obvious fake growth looks now.
10k followers.
14 likes.
Zero real conversations.
The internet can smell fake traction instantly.
It feels like every other launch is faked now
The comments and QTs are all fake accounts with fake followers, barfing out AI content to simulate an ecstatic reception for their cluelyslop launch video
It’s perpetrated by a fungal bloom of agencies that prey on nervous founders to sell fake engagement
If you’re planning a launch, I hope you take this reassurance: it is far better to get fewer clicks from real people than to go “viral” for an audience of bots. The latter will never pay for your product. They can’t. They don’t exist.
The underrated part of building in public:
You stop overthinking launches.
You’ve already shown:
• the messy drafts
• the broken versions
• the pivots
• the late-night redesigns
By launch day, people already feel part of the journey.
<This is one of my messy drafts>
Building in public is funny because people think you’re documenting success.
Most days you’re actually documenting confusion, bugs, bad ideas, and random breakthroughs at 2am.
That’s why it works.