Superconduct

Based in the heart of Yorkshire we are a creative agency that has been meticulously creating brands and design for over 40 years.

[Superconduct @Superconduct_uk]

Curious about what drives us? (It’s definitely not football results.) Check out our agency manifesto. From keeping standards high to embracing our inner weirdness, we’re all about authenticity, playfulness, and a human-centric approach.

https://t.co/hXnutvkhjk

#BrandEvolution

[Superconduct @Superconduct_uk]

🔔 Hear ye, Hear ye! 🔔
It's as official as a royal proclamation. Northlight is now Superconduct.

Want to know more about what drives us? Check out our manifesto for a fun and insightful look into our values and vision.

https://t.co/r8NqR6p8Uy

#BrandLaunch
#DiscoverOurBrand

[Superconduct @Superconduct_uk]

The day is finally here—Northlight is no more. 🎉 We’ve been eagerly working towards this big reveal, and we’re thrilled to share it with you. Watch the video below to discover our new brand and name! 🚀 Drumroll, please! 🥁

#NewBrand
#BrandLaunch
#DesignAgency
#BrandDesign

[Superconduct @Superconduct_uk]

Thank you for coming in and all the best for the future Cohan!

#workexperience #studentplacement #branddesign #GraphicDesign

[Superconduct @Superconduct_uk]

Cohan has just finished his three weeks with us at Northlight. We sat down with him and had a chat about graphic design:

What elements do you think make up good design?
Spreading a message, engaging the audience, people taking in their surroundings, and effective communication.

[Superconduct @Superconduct_uk]

Can you describe your experience from your time at Northlight? How has it been?
I’ve learnt a lot these past few weeks, understanding how business works and what engages an audience, applying design to different touchpoints, and completing a project in a new way was refreshing.

[Superconduct @Superconduct_uk]

Don’t stick to the formula; break out and try something new if you can.

Read the full article here: https://t.co/hhUTUf9fX7

#design #digital #content #graphicdesign

[Superconduct @Superconduct_uk]

Has digital content been the demise of graphic expression and exuberance? Design legend Neville Brody seems to think so, as designs are made for scalable content blocks that need to quickly convey the message in a smooth and non-disruptive manner.

[Superconduct @Superconduct_uk]

Motion content allows more scope to not only experiment but also to convey the message without it becoming lost. The average person tends to stop at the first sign of motion in content to see what will happen next, even if only briefly, and this is a designer’s moment to strike.

[Superconduct @Superconduct_uk]

Here's something to tickle your eyeballs this Friday!

These beautifully psychedelic illustrations by Dang Olsen depict his world and experiences from dreams and ‘trips’. It sure looks like a fun world to be in.

Read more here: https://t.co/yvMd2Qkyds

#illustration #surrealism

[Superconduct @Superconduct_uk]

As is the case with any major brand launch or rebranding endeavour, Threads has received a mix of reviews. Only time will reveal the true extent of its success. However, given Meta's substantial backing, we can assume that Threads will have a lasting presence in the digital world

[Superconduct @Superconduct_uk]

Today marks the highly anticipated debut of Threads (except for those in the EU), the innovative new app brought to you by Meta. You've likely come across numerous discussions about this app, as it strives to position itself as the latest contender aiming to dethrone Twitter.

[Superconduct @Superconduct_uk]

This strategic move aims to embed the brand into users' daily lives and entice them away from the clutches of Twitter. The loading animation of the logo at the top of the screen further reinforces the symbolism and establishes a clear connection to the app's name, 'Threads.'