We are sending these handwritten notes as outreach it got us 22+ positive replies👇🏻
Here's what we did differently:
Usually a normal text doesn’t get attention these days unless you have a good offer
Now with voice notes a lot have started sending as well so now people are annoyed.
That leaves us to go back to old school ways…
This is our usual process:
1. https://t.co/yUthsqGNrx to find company lookalikes:
We pasted our best client URLs into ocean.
It gives us 100 companies with the exact same DNA
Add them to ur LinkedIn
2. Claude Code to found the hidden trigger
For each company we ask Claude:
We find some psychology concepts that is publicly available posted by the team or founder
Then we map companies having a job opening for more than 3 months
3. Asked claude to turn into a realistic handwritten letter
Every prospect got a DM that looked like this :
A photo of a handwritten note.
With their pain point with our offer!
4. Remove the “ai mark” from the letter
We do this manually you have to too
5. You can even DM your entire LinkedIn connections through this
Download your LinkedIn data and reach to first connections only
(Check comments for the process pls)
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See outreach is simple
The more human your outreach looks the better it is
it’s just the hard truth.
If you copy this process pls do it properly do not spam!
If you need a detailed video or a guide on it just comment "DM" for the exact workflow.
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Share this post with your team :)))
I have mentioned the clear image if u wanna copy my template in the comments pls check if you are blind like me :p
If you’re going to do a tech podcast in 2026 please do yourself (and the rest of us) a favor and do something different, unique, etc.
A new format. Super high production quality. A guest who hasn’t been on every other show.
The baseline is too high now. Everyone does video. Tools are inexpensive. Products like Riverside, Descript, etc are so good that the out of the box episode is good no matter what.
So you need to go above that. You need to aim higher. And you can! There are so many unexplored formats. Don’t be afraid to get creative.
Zig when others are zagging.
Do you know you have 0.3 seconds to capture your prospect’s attention?
And no I’m not saying this
It’s based on neuroscience.
Learn psychology before you even touch outreach here are some concepts (tried and tested)
Use these today and watch the difference 👇🏻
6. remove the ask entirely.
“already found 3 gaps in your outbound. attached what we found no call needed.”
the brain sorts messages into asks vs gifts on sight.
This is a brilliant ad. It goes on to show that a brand’s identity is beyond just the logo. It’s about how you show up every single day.
Great work Kotak Mahindra Bank. Seriously impressive 👏🏻
Do you know that there high intent leads sitting in your connection list?
Reach out to your entire LinkedIn connections:
- go to settings
- Go to data privacy
- Request your data
- Get it under 48 hours
- enrich the list with any tool you want I prefer @Icypeasofficial
This is going to be the most important post in GTM you'll read this week. Listen closely, GTM is changing massively.
I spoke to GTM teams at Canva, Perplexity, Gamma AI and 7 more companies.
And what they mentioned is going to change the future of GTM.
We all know how fast moving this space is…
Here are some things that are going to make a big difference in the coming months:
1. Teams are shifting more offline, so event networking communities are going to see a massive boost.
2. AI will read your emails before passing them to a human, so whatever email you write needs to pass the AI filters.
3. Cold emailing is going to see a drastic change. A lot of new AI tools for cold emails will be introduced that are going to change how we send emails.
4. Offline gifts are going to become a way to do outreach.
5. The creativity and art side is going to grow more, and more campaigns will have a creative shift in them.
6. Signals are going to change, micro-intent is going to take place. Example: earlier someone raised funding and you reached out; now it will be someone raised funding, but you reach out based on their behavior, like who they're hiring, what the age gap is.
7. More and more teams are going to hire in-house UGC creators as their content team to produce content for them.
8. Teams are going to shift from a 10+ tool stack to all-in-one tools. We will see a major shift here.
9. Having an educational content YouTube channel is going to have a massive impact on how we get customers. Most of the attention is shifting back to long-form because of AI-generated junk on text-based platforms.
10. Offline newsletters are going to take place. You'll notice brands opening offline newsletters (it has already started in the B2C space) — curated letters in mailboxes for every new launch, instead of a newsletter in the inbox.
11. We will see a massive boost in community-building plans, especially things like run clubs, tech cafés, and offline meetups dedicated to each brand.
As someone who does GTM for a living, I'm excited to see these changes take place.
If you're someone who can help me implement the above GTM methods for our clients, feel free to reach out to me :) I'm always looking for you.
I've also asked my team to do more research and package the interview into a playbook.
If you want the step-by-step process, just comment "GTM" and I'll send it your way.