Surge Digital

We're in the business of connecting brands with their target audience, by making them visible, audible & accessible to meet brand goals. Win-win! 🔥✊🏾

[Surge Digital @SurgeDigi]

Hello W🌍rld!
#SurgeDigital #LetsSurge
#socialmediamarketing
#brands #growth #strategy

[Cecil Dadzie  𝕏 @ghanabakwamena]

Across the #development sector, #communication is often underfunded, excluded from strategy, and brought in too late

In our new piece in the @bftghana, Sarah and I make the case for treating communication as infrastructure, not decoration.

https://t.co/4JzINHP5Rb

#NGO #Comms

[Cecil Dadzie  𝕏 @ghanabakwamena]

When you hear “PR”, what usually comes to mind? #PublicRelations

[Cecil Dadzie  𝕏 @ghanabakwamena]

In your opinion, #PublicRelations (PR) is most important for…

[Cecil Dadzie  𝕏 @ghanabakwamena]

@UNICEF Education Specialist Christopher Nkrumah engages youth at the @UNICEFGhana U-Report Youth Engagement session, driving conversations on ending violence against children in homes and schools.

U-Reporters are sharing experiences and reflecting on how different forms of violence affect their development and wellbeing. #EndGBV #stopcyberbullying

[Cecil Dadzie  𝕏 @ghanabakwamena]

.@UNICEFGhana’s U-Report Youth Engagement session has been great so far- young people are actively sharing powerful ideas on diverse development issues.

@UNICEFGhana Health Specialist Dr. Emmanuel Kyeremateng-Amoah presents on Lead Poisoning.

Are we doing enough to address lead poisoning in our communities?

[Paulina Kuranchie🇬🇭 @PaulinKuranchie]

I wrote this piece on LinkedIn and Facebook and @ghanabakwamena has done a brilliant thread summarising it. Take a read of the article and the thread
https://t.co/5P8NQ1mOxY

[Cecil Dadzie  𝕏 @ghanabakwamena]

If you’re in communications, PR, development work, marketing, HR or leadership - this conversation is even more urgent.

Your online presence is part of your professional footprint.

Think twice. Post wisely.
And keep your digital boundaries intact.

#BrandIntegrity #Digital #PR #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

Let’s build a culture where:
• Professionals understand digital ethics
• Organisations set clear guidelines
• Personal brands remain authentic
• Corporate messaging stays consistent
• And communication teams stop firefighting avoidable crises

We owe ourselves that level of intentionality.

#BrandIntegrity #Digital #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

Digital identity is power.
Brand integrity is fragile.
And in today’s screenshot culture,
One careless post can undo years of professional credibility.

Protect your voice.
Protect your employer’s brand.
Keep the boundaries bright and clear.

#BrandIntegrity #Digital #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

This thread isn’t telling anyone to be silent. It’s about being strategic.

About knowing when you’re speaking as an individual and when you’re speaking for a brand.

The two worlds must not collide unintentionally.

#BrandIntegrity #Digital #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

Your personal brand should stand independently. It should communicate YOUR values, YOUR expertise, YOUR impact. Not just your organisation’s programmes.

Because when you switch jobs (and you will)…Your personal brand is what follows you.

#BrandIntegrity #Digital #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

Here’s a question Dr. @PaulinKuranchie asked that every professional should reflect on: “What will happen when you switch jobs? Who are you outside of your job?”

If your entire online identity is tied to an employer, you lose the moment you leave.

#BrandIntegrity #Digital #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

And let’s be honest…
Some of the drama we see online is NOT because people are “unprofessional,” but because they haven’t been taught the rules of digital boundary-setting.

Organisations need to offer training.
But individuals must also protect themselves.

#BrandIntegrity #Digital #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

Sharing from official accounts ensures:
✔ Consistent messaging
✔ Protection of the organisation’s brand
✔ Protection of YOUR personal brand
✔ No confusion about who owns the message
✔ Clear accountability

This is what digital professionalism looks like. #BrandIntegrity #Digital #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

So what’s the best practice?

Dr. @PaulinKuranchie advises:
“Professionals should share posts from official company accounts rather than creating or posting employer-related content on personal profiles.”

Simple. Effective. Safe.

#BrandIntegrity #Digital #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

As a comms/digital professional, you are not just “posting.”

You are shaping perception - for yourself and for your employer.

That’s why intentionality matters.

#BrandIntegrity #Digital #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

This confusion is more dangerous than it sounds. It can lead to:
• Misinterpreted corporate messaging
• Leaks of sensitive or unapproved information
• Reputational risk for both parties
• Ethical and compliance breaches
• Unwanted controversies

All from a single tweet or post.

#BrandIntegrity #Digital #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

Dr. @PaulinKuranchie puts it perfectly:
“Your personal social media reflects you, while your employer’s accounts represent the organisation’s voice, values, and reputation.”

Once you mix the two, audiences can’t tell who’s speaking.
Is it YOU? Or the brand?

#BrandIntegrity #Digital #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

Your personal page represents your identity, your voice, your perspective.
Your employer’s accounts represent their values, voice, and reputation.
Those two are not the same - and they should never be treated as one.

#BrandIntegrity #Digital #Professionals #Communication

[Cecil Dadzie  𝕏 @ghanabakwamena]

Here’s the issue:

When you work in a communication-sensitive role, your personal profile carries weight.

People don’t just see you - they often see your organisation through you.
So when you post employer-related content from your personal handle, lines get crossed.

#BrandIntegrity #Digital #Professionals #Communication