Susan Routledge

Business Turnaround Specialist & Industry Standards Advisor to Salons & Spas.30 yrs as award winning biz owner in Beauty, Aesthetics & Training. Beauty Writer.

[Susan Routledge @SusanRoutledge1]

Do you struggle on Facebook knowing what to post?
Do your posts get hardly any interaction?
Do you often feel like giving up?

Well we have help at hand

I am interviewing Sarah Atkinson AKA The Post Lady, LIVE on Thursday 11th February at 2pm

[Susan Routledge @SusanRoutledge1]

2 pm – All you Need to Know about Clubhouse

Salon Socials Expert and Clubhouse Guru, Debbie Lewis will be joining me to let us know why we must be on Clubhouse and how we can really benefit during lockdown.

Simply click HERE to join: https://t.co/FJkNw7Z0lP

[Susan Routledge @SusanRoutledge1]

10-30am – Talking Business Wellness

The wonderful Hollie Power and I are discussing Business Wellness during Lockdown and beyond.

Hollie is interviewing me at 10.30am on Tuesday 9th February

𝗦𝗶𝗺𝗽𝗹𝘆 𝘃𝗶𝘀𝗶𝘁 𝗧𝗶𝗺𝗲𝗹𝘆'𝘀 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗣𝗮𝗴𝗲 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵

[Susan Routledge @SusanRoutledge1]

What current burning Industry Questions Do You Have?

I’m interviewing BABTAC CEO & Chair Lesley Blair at 2 pm on Tuesday 2nd February to answer all of your current questions.

You can join our Free supportive community by clicking here: https://t.co/FJkNw7Z0lP

[Professional Beauty @pro_beauty]

Consultant @SusanRoutledge1 has worked with 21 salon owners to create the Beauty & The Best book to inspire the next generation of beauty professionals.
#beautysalons #beautyindustry #beautytherapy

[Susan Routledge @SusanRoutledge1]

It takes pre-planning whilst creating an impression of scarcity and urgency to rebook for the client 💁

Check your client’s treatment history, and then schedule appointments ahead prior to their visit 💯

Explain viable re-booking reasons to your client

[Susan Routledge @SusanRoutledge1]

I work with salons who are fully booked 6 - 12 months ahead, and I see salons where they look at inconsistent occupancy and minimum long-term re-bookings.

The difference between them is a robust rebooking strategy that goes far beyond asking a client to rebook at checkout

[Susan Routledge @SusanRoutledge1]

Ensure that you and your team are always looking for positive angles. Make sure that your team stays positive at all times. Clients savings have actually increased, don’t allow negative a mindset stand in the way.

#salon #spa #clinic #beauty #fashion #makeup #skincare

[Susan Routledge @SusanRoutledge1]

This pandemic has meant that most clients have saved substantial amounts of money throughout 2020 on fuel, travel, holidays, clothing, meals out, mortgage, and credit card breaks to name only a few things.

Make sure that your team stays aware of this at all times

#salon #spa

[Susan Routledge @SusanRoutledge1]

Remember that in every economic climate there are businesses that will flourish and many that will fail.

This isn’t down to luck, this is down to the mindset of a business leader, driving the business and team forwards.

Be that leader 💖
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#salon #spa #clinic #beauty

[Susan Routledge @SusanRoutledge1]

With Furlough currently due to end in April and no further grants schemes planned, means that we don’t have long to re-establish our salon businesses, therefore planning needs to start now for the full year ahead.

Let's plan together ❤

#salon #spa #clinic #beauty #skincare

[Susan Routledge @SusanRoutledge1]

hope your holiday season is full of peace, joy, and happiness.
Enjoy your Christmas, you deserve it ❤️

[Susan Routledge @SusanRoutledge1]

Consider these final facts: 83% of gift card buyers expect to buy more than one card. And 57% of gift voucher recipients spend over and above the voucher amount, on average shelling out a whopping 42% more!

Convinced yet? You should be. So get out there and make the most it!

[Susan Routledge @SusanRoutledge1]

Here's one way to add value at a little cost to you. One way to make a lovely personal gift, look and feel truly exclusive, is to provide a free wrapping service.

[Susan Routledge @SusanRoutledge1]

Wouldn’t you like your share of a £6.9 billion gift voucher market?

That’s what’s at stake in the UK gift voucher industry every single year and, this year, Gift Vouchers are a great way to maximise cash flow on the run-up to Christmas.

[Susan Routledge @SusanRoutledge1]

Do you run a loyalty card scheme? Consider promoting a limited-time offer of double loyalty card points with every gift voucher purchase. Maybe you could provide an even greater benefit if they use the points during the quieter first month of the year?

[Susan Routledge @SusanRoutledge1]

Year-after-Year, Gift Vouchers are the most requested Christmas present. They’re also extremely personal and versatile. Your salon is a great option for a seasonal voucher because who doesn’t want to treat a loved one to a luxurious pampering that makes them feel special?

[Susan Routledge @SusanRoutledge1]

You know how great vouchers are for your business, your clients know how great your service is, so why are you hiding those amazing little cards under the reception desk?!

Get them out, dust them off, and put them front and centre

[Susan Routledge @SusanRoutledge1]

If you can pack an added bonus with your vouchers then you’re creating something even more special to tuck under the Christmas tree. Get in touch with your suppliers, see what samples they can send you, and pack them up nicely to accompany every voucher sale.

[Susan Routledge @SusanRoutledge1]

My Re-Opening Gift for You 🎁

become a full member of Beauty Directors Club on a 2-month trial period for £15

You can learn more here: https://t.co/e5LCtOcK2m

You have access to all of the content from over 20 true experts, business bundles & resources https://t.co/e5LCtOcK2m