swanagan

GTM engineer | optimal

[swanagan @Swanagan]

https://t.co/9tJzzRWAHk

[swanagan @Swanagan]

Better get it before everyone else does in a couple weeks and it throttles to the floor

[Claude @claudeai]

Introducing Claude Fable 5: a Mythos-class model that we’ve made safe for general use.

Its capabilities exceed those of any model we’ve ever made generally available.

[swanagan @Swanagan]

Ai slop. Didn’t read past first 2 sentences. Do better.

[Hunter Biden @HunterBiden]

Things the recovery industry will not tell you:

1. The drug worked. That is why people use it. Not weakness. Not moral failure.
A neurological event so complete and persuasive that any honest account of addiction has to start there.
The problem is not that the drug fails. The problem is that what it does is unrepeatable, and you will burn your entire life to the ground trying to get back to a place that no longer exists.

2. Shame is not guilt. Guilt says I did something bad. Shame says I am something bad. Guilt is appropriate. Shame is a cell with no windows. Most people use the words interchangeably. That mistake is lethal.

3. You cannot shame someone who has already named the thing you are holding over them. Say it first. Say it in plain light. The weapon drops.

4. Guilt can coexist with self-respect. Shame cannot. You can hold the damage and the dignity at the same time. I know because I live there.

5. Radical honesty does not give you back who you were. It hands you the clean slate of who you always wanted to be. The mask comes off. The cartoon other people drew of you stays on the page.

6. Nobody gets clean on a winning streak.

7. You have to be almost self-delusional in your forgiveness of yourself. (Go watch Chase Hughes)

8. The greatest sin was not the chaos. It was the absence. Being unavailable to the people who needed you.

9. Sustainable recovery starts with one thing: honesty with yourself. If you love an addict and want to help, that is the only door in.

10. I am only an expert on my recovery. Nobody is an expert on anyone else’s.

[swanagan @Swanagan]

@lamxnt I don’t read cron jobs anymore. I just loop them

[swanagan @Swanagan]

@lamxnt

[swanagan @Swanagan]

Banjo time.

[swanagan @Swanagan]

I second this. Anecdotally true in my experience.

[Nick Huber @sweatystartup]

99% of the people I know who care deeply about politics are total losers.

How can you win when you’re devoting brain power to things that you have absolutely no control over?

Can’t think of a bigger waste of time.

[swanagan @Swanagan]

I’m printing this out, old school style, and taping it to my office wall.

[Kallaway @kanekallaway]

The AI content paradox...

As more people use AI for content, the easier it is to win if you're not.

This is especially true for video content.

Using AI for video content is the fastest way to ruin any premium personal brand and trend towards average.

Any aspect of the content workflow that requires novel thought (the angles, the storytelling, the scripts), it's all extremely mid when outsourced lazily to AI.

I'm seeing people that used to do things manually (and had great content) switching to an AI workflow to "save time" but their content is now pure midslop noise.

And you can tell immediately, after watching just 1-2 videos, whether someone has novel thoughts or just AI regurgitation.

Now there is one exception...

There is one category where making content with pure AI is actually outperforming.

And that is...AI content about AI content.

All the fake AI gurus that make content explaining how to use AI to speed things up, are still able to outperform with midslop AI content workflows because...

1. The interest in TAM for AI outweighs any competition (there is so much demand for this category that it eats all possible supply)
2. The people consuming this stuff largely want to shortcut all processes so they look past idea quality

This is why you're seeing so many people start making videos about "how to use Claude for X" and absolutely crush with it, despite that never being their core target ICP.

And as tantalizing as it is...if you have a personal brand that has been built in one area over years, you should resist doing this.

I'll say this as many times as needed...

If you just stay the course in your niche, and actually produce 1/1 content with interesting ideas and premium storytelling, it will be easier for you to cut through over time as the competition trends towards midslop.

This is where all of the dollars and trust will accrue.

I'll be honest, this is the complete opposite of what I thought would happen...

I made several videos breaking down how I thought these AI-driven content workflows would supercede and completely eat all manual content performance.

To this point, I was wrong.

[swanagan @Swanagan]

@Lettrcrafter @messeduppcs

[swanagan @Swanagan]

@dakotahermes My man

[swanagan @Swanagan]

@ElevenLabsDevs @NousResearch @Lettrcrafter

[swanagan @Swanagan]

@Lettrcrafter

[swanagan @Swanagan]

@Lettrcrafter Enjoying before AI takes this job too

[swanagan @Swanagan]

Got back in the studio today.

Man, I love this so much.

[swanagan @Swanagan]

@rachael__nelson The snake skin aesthetic looks so cool. Here for it

[swanagan @Swanagan]

@Lettrcrafter 🥲

[swanagan @Swanagan]

When the leads start coming in on the campaign you slept 4 hours a night for 2 weeks to get rolling

[swanagan @Swanagan]

2 competitive GTM advantages:

1. Speed of execution
2. Storytelling

[swanagan @Swanagan]

What could go wrong?

[swanagan @Swanagan]

@codyschneider Been doing this for 2 years. Works

[swanagan @Swanagan]

@Lettrcrafter @cljwebdev 😂😂