Swati Kherwal

Mastering Google Ads for 14+ Years | Boosting ROI, Driving Conversions.
Need Google Ads Help? | Let's Connect!

[Swati Kherwal @SwatiKherwal]

A historic day for Indian cricket! 🇮🇳 Our girls have done it. What a dominant performance to become World Champions. So proud of this team. #WomensWorldCup2025 #Worlds2025 #worldcup2025

[Swati Kherwal @SwatiKherwal]

🚨 YouTube Tightens Monetization Rules: Are You Affected?

Starting July 15, 2025, YouTube will cut ad revenue for channels with
✔️ Mass-produced AI content (low-effort automation)
✔️ Repetitive/reused clips (minimal originality)
✔️ Inauthentic creators, fake personas, misleading

[Swati Kherwal @SwatiKherwal]

In the wake of deeply tragic news from India regarding a recent plane crash, our thoughts are with all those affected and their families.

[Swati Kherwal @SwatiKherwal]

This 1k milestone is just the beginning! We're excited about the future and committed to continuously improving @PulsePromote based on your feedback.
Haven't checked it out yet? ❓❓
Join our growing community! 👇https://t.co/Xt6BZF5zuO
Thanks again

[Swati Kherwal @SwatiKherwal]

@imVkohli Retires from Testcricket - While Kohli broke numerous records, his impact also lies in his leadership, intensity, and inspiring millions. Focus not just on individual achievements, but on the positive influence you have on your team, your field, and those who follow.

[Swati Kherwal @SwatiKherwal]

The Google Ads AI Generated Reports BETA feature, as indicated by recent information, allows users to generate reports by simply describing what they need in natural language. Instead of manually selecting metrics, you can type a request, and Google Ads AI will generate reports.

[Swati Kherwal @SwatiKherwal]

@PulsePromote App Aims to Streamline Mobile Experience by Consolidating Access to Multiple Applications.
Download Now : https://t.co/K6vfDVKI1T
#PulsePromote #SinglePlatform #AppRevolution #MobileTech #AndroidApps

[Swati Kherwal @SwatiKherwal]

Google offers channel performance dashboards in various contexts. For Google Ads Performance Max campaigns, there's a new "Channel performance" page that provides a campaign-level summary & data visualizations to understand channel performance & how they contribute to conversion.

[Swati Kherwal @SwatiKherwal]

As we celebrate this special day, let's appreciate the unsung heroes whose work often goes unnoticed but never unvalued.
#LabourDay #LabourDay2025 #InternationalDay

[Swati Kherwal @SwatiKherwal]

Simplify your mobile experience with PulsePromote! 🎉One app, endless possibilities. Access all your favorite apps in one place and say goodbye to app overload. 📷 Download now: https://t.co/Xt6BZF5zuO
#PulsePromote #SinglePlatform #AppRevolution #MobileTech #AndroidApps

[Swati Kherwal @SwatiKherwal]

I did not match the Ghibli trends at all 🫣🫣
#ghibli #ghiblifanart #ghiblitrend❤️ @ghibli
#funtimes #swatikherwal

[Swati Kherwal @SwatiKherwal]

Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and improve tracking reliability. This change is scheduled for April 10.

#googleads #googleadstrends #googeladsupdate #googletrends #paidmarketing #paidads #ppc

[Swati Kherwal @SwatiKherwal]

You can share the QR code with your customers in your marketing materials or hang it in your store to help them leave you a review.
#Google #reviews #googlereviews #gmb #googlebuisnesslisting #googletrends #googleadstrends

[Swati Kherwal @SwatiKherwal]

Just wrapped up a successful Social Media & YouTube Marketing workshop at @iimtnoida. We covered key strategies for content creation, audience engagement, and analytics. A truly inspiring group. #SocialMediaStrategy #YouTubeGrowth #IIMT #MarketingEducation

[Swati Kherwal @SwatiKherwal]

Avoid these common PPC pitfalls that drain your budget and learn how to optimize your campaigns for maximum ROI.
1. Poor Keyword Selection
2. Ignoring Ad Copy Optimization
3. Neglecting Landing Page Experience
4. Failing to Track and Analyze Performance

[Swati Kherwal @SwatiKherwal]

Optimizing PMax campaigns involves a blend of providing strong inputs for Google's automation & carefully monitoring the results.
1. Optimize Asset Groups & Asset Quality
2. Refine Audience Signals
3. Manage & Refine Your Product Feed
4. Implement Negative Keywords & Exclusions

[Swati Kherwal @SwatiKherwal]

Pay-Per-Click advertising is a highly effective way to drive targeted traffic to your website, but the success of your campaigns largely depends on the keywords you choose. To help you find the best keywords for your PPC campaigns, here are six of the best PPC keyword tools

[Swati Kherwal @SwatiKherwal]

Google Ads recommendations you should always ignore & use
ALWAYS Ignore👇
1. Switch to Broad Match Keywords
2. Remove Redundant Keywords
3. Budget Increase Recommendations
ALWAYS Use👇
1. Fix disapproved Ads/Assets
2. Fix Conversion Tracking
3. Remove Conflicting Negative Keyword

[Swati Kherwal @SwatiKherwal]

YouTube is indeed testing a cost-per-hour (CPH) model for its Masthead ad format.
#youtubeads #paidads #paidmarketing #onlinemarketing #googleads #googleadstrends #videoads #Masthead #ppc #digitalmarketingagency

[Swati Kherwal @SwatiKherwal]

Microsoft is indeed testing LinkedIn targeting and enhanced measurement tools for its Performance Max campaigns. This is a significant development, especially for B2B marketers.
#performancemax #pmaxcampaign #linkedin #microsoft #advertisment #ppc #onlinemarketing #paidads #ADS