SweetSpot

Sports Events & Marketing Company, proud organisers of @tourofbritain, @thewomenstour, and @tourseries.

[European Sponsorship Association (ESA) @EuropSponsAssoc]

📢 THE PITCH 📢

1️⃣.5️⃣million spectators
1️⃣4️⃣ days of racing across 2️⃣0️⃣0️⃣0️⃣km
6️⃣5️⃣ hours of broadcast coverage
£5️⃣0️⃣m net #sponsorship value

Calling all sponsors: discover more about the #TourOfBritain & #WomensTour 👉 https://t.co/xTHOdBv8aU 🚴‍♂️

By #ESAMember @SweetSpot_Group

[SweetSpot @SweetSpot_Group]

October's edition of @StandOutmag explores how we're using the power of the bike to develop long-term, meaningful legacies with our host venues.

Interested in working with us in 2024 and beyond? ➡ https://t.co/z0rsbNSTcR

[SweetSpot @SweetSpot_Group]

We are delighted to unveil ORSEN as the principal commercial agency of the Tour of Britain, Women's Tour, and Tour Series.

[Lloyds Tour of Britain @TourofBritain]

Introducing the Tour of Britain 🇬🇧 2023 champion, @woutvanaert 🏆

#TourOfBritain 🔴🔵⚪

[Lloyds Tour of Britain @TourofBritain]

SURPRISE! 🏆

@WoutvanAert solos to win stage five in Felixstowe!

#TourOfBritain 🔴🔵⚪️

[Lloyds Tour of Britain @TourofBritain]

OLAV KOOIJ DOUBLES UP IN WREXHAM 🏆

The @JumboVismaRoad rider makes it two wins in two stages!

#TourOfBritain 🔴🔵⚪️

[Lloyds Tour of Britain @TourofBritain]

OLAV KOOIJ WINS STAGE ONE IN MANCHESTER 🏆

@JumboVismaRoad place one-two as @WoutvanAert finishes second!

#TourOfBritain 🔴🔵⚪️

[SweetSpot @SweetSpot_Group]

As event delivery partner of the road races, we are immensely proud to have been a part of the @CyclingWorlds.

The championships were a truly unforgettable showcase of cycling and Scotland.

[SweetSpot @SweetSpot_Group]

The latest edition of @StandOutmag looks into how we work with @OnePlanEvents to make each year's Tour of Britain go from computerised planning to reality.

[Lloyds Tour of Britain @TourofBritain]

𝗔𝗰𝗰𝘂𝗿𝗮𝗰𝘆 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴

Introducing Accurist as the official timekeeper of the Tour of Britain 🇬🇧

#TourOfBritain 🔴🔵⚪

[European Sponsorship Association (ESA) @EuropSponsAssoc]

#ESAmember news via @SweetSpot_Group

Prime @TourofBritain partnership opportunities available for 2023 event

👉 https://t.co/KFhey3Xu7P

#sponsorship

[Lloyds Tour of Britain @TourofBritain]

Introducing stage 5️⃣: a full day in Suffolk, starting and finishing by the seaside ⛱️

#TourOfBritain 🔴🔵⚪

[Lloyds Tour of Britain @TourofBritain]

👀😍

Ahead of more news on Friday partners in Suffolk have been lighting up some of the county's most famous landmarks for the #TourOfBritain 🔴🔵⚪️

[Lloyds Tour of Britain @TourofBritain]

Announcing the first-ever @East_Riding stage of the Tour of Britain 🇬🇧

🚩 Goole
🏁 Beverley
🗓️ Tuesday 5 September

#TourOfBritain 🔴🔵⚪

[Lloyds Tour of Britain @TourofBritain]

IT'S BACK!

Introducing stage 8️⃣: @Margampark to Caerphilly, featuring a return to Caerphilly Mountain for the first time in 10 years.

#TourOfBritain 🔴🔵⚪

[European Sponsorship Association (ESA) @EuropSponsAssoc]

#ESAMember news via @SweetSpot_Group

@cottagescom unveiled as @TourofBritain points jersey partner 🚴‍♂️

👉 https://t.co/u5MrohQgRx

#sponsorship

[Lloyds Tour of Britain @TourofBritain]

Introducing @cottagescom, the UK’s leading provider of holiday cottages and luxury homes, as our official points jersey partner.

They offer over 5,000 cycle-friendly homes, making them the go-to place for people exploring the UK by bike.

#TourOfBritain 🔴🔵⚪️

[SweetSpot @SweetSpot_Group]

We’re incredibly proud to have helped plan and develop the road race routes for this year’s @CyclingWorlds 🏴󠁧󠁢󠁳󠁣󠁴󠁿

[Haute-Savoie 2027 @hautesavoie2027]

📌 Now available online - the route maps for this year’s Road and Para-cycling Road World Championships taking place across the breadth of Scotland! 🏴󠁧󠁢󠁳󠁣󠁴󠁿

🧵Explore the routes via our website & the thread below ⬇️

https://t.co/ucFUHpiNfz

#GlasgowScotland2023 | #PowerOfTheBike

[SweetSpot @SweetSpot_Group]

Having organised over 180 UCI-classified race days since 2004, we are thrilled to have been appointed Event Delivery Partner for the @CyclingWorlds road races in Scotland this Summer.

[Lloyds Tour of Britain @TourofBritain]

We're returning to Robin Hood Country in September 🏹

#TourOfBritain 🔴🔵⚪️