Good PR people learn how to snoop useful information out of clients that aids in developing good pitches. It’s about eliciting ideas, kicking them around, and figuring out where and how they apply to current news trends. https://t.co/hIXBXg5TBV
"Audiences are no longer reading the coverage. They are reading what the machine synthesized from the coverage."
Headlines. They must mean headlines. Audiences haven't read anything but the headline for a long time.
https://t.co/2PpZ122iUt
McKinsey: the best marketing teams are far more likely to do true 1:1 personalization (73% vs. 31% for laggards). Basic personalization is now ubiquitous and insufficient.
https://t.co/ehan1lW0yH
.@frank_strong: A seed to fix the growing #publicrelations problem for AI companies | https://t.co/RhfkbNvPFv @swordandscript
"Public sentiment sours on #AI as companies reap the consequences of alarmist messaging on jobs, energy costs and failed initiatives ..."
Most influential sources of info B2B buyers use: 1) old-fashioned Google, 2) word of mouth 3) AI
https://t.co/vHPq1OXinn
via @ayaznanji & @marketingprofs
Customer Experience Is the New SEO: How to Earn AI Recommendations
"AI recommendation engines evaluate brands by parsing customer reviews, sentiment patterns, and service consistency — not brand messaging or search optimization."
https://t.co/beug0Ig9u0
@babafesti Ditto for leads as well. Was happening pre-AI and AI is going to make it worse. Old wisdom holds: fix processes before automating or you wind up doing bad stuff faster.
AI agents are moving into the middle of marketing work, exposing the brittle handoffs between data, content, approvals, media, and measurement. https://t.co/wY7Lgc7LPT
Why are marketing budgets becoming harder to defend? Boards want immediate AI returns while marketing budgets remain flat, creating pressure to prove business impact faster than ever. https://t.co/wYfsrg9xRq
via @GaryLyng & @cmswire
AI causing behavior change in daily conversations: You can make a claim you know to be true, and someone doesn't believe you. So, you whip out your phone, ask your favorite AI the same question, and after it repeats the same answer, that person believes. https://t.co/eZc4eL2rT5
"The real value of AI comes from its role as a tool for marketers who already understand their customers, business objectives, journey stages, behavioral triggers, buying context, and desired actions" https://t.co/KjeLAtDHNa