Sword and the Script ✒️🗡

Veteran-owned PR, marketing and social media consultancy serving B2B tech. Led by @Frank_Strong

[Sword and the Script ✒️🗡 @SwordandScript]

Good PR people learn how to snoop useful information out of clients that aids in developing good pitches. It’s about eliciting ideas, kicking them around, and figuring out where and how they apply to current news trends. https://t.co/hIXBXg5TBV

[Sword and the Script ✒️🗡 @SwordandScript]

"Audiences are no longer reading the coverage. They are reading what the machine synthesized from the coverage."

Headlines. They must mean headlines. Audiences haven't read anything but the headline for a long time.

https://t.co/2PpZ122iUt

[Sword and the Script ✒️🗡 @SwordandScript]

42% of B2B marketers spend a "moderate" amount of time experimenting with marketing.

https://t.co/wAbiwXNXTS

via @ayaznanji & @marketingprofs

[Sword and the Script ✒️🗡 @SwordandScript]

McKinsey: the best marketing teams are far more likely to do true 1:1 personalization (73% vs. 31% for laggards). Basic personalization is now ubiquitous and insufficient.

https://t.co/ehan1lW0yH

[Vox Optima @VoxOptima]

.@frank_strong: A seed to fix the growing #publicrelations problem for AI companies | https://t.co/RhfkbNvPFv @swordandscript

"Public sentiment sours on #AI as companies reap the consequences of alarmist messaging on jobs, energy costs and failed initiatives ..."

[Sword and the Script ✒️🗡 @SwordandScript]

Google is showing "Generative AI performance reports" in Search Console

https://t.co/Z2sk1VVYCU

[Sword and the Script ✒️🗡 @SwordandScript]

Most influential sources of info B2B buyers use: 1) old-fashioned Google, 2) word of mouth 3) AI

https://t.co/vHPq1OXinn

via @ayaznanji & @marketingprofs

[Sword and the Script ✒️🗡 @SwordandScript]

Customer Experience Is the New SEO: How to Earn AI Recommendations

"AI recommendation engines evaluate brands by parsing customer reviews, sentiment patterns, and service consistency — not brand messaging or search optimization."

https://t.co/beug0Ig9u0

[Sword and the Script ✒️🗡 @SwordandScript]

A seed to fix the growing public relations problem for AI companies https://t.co/Z5aaGQGBlO

[Sword and the Script ✒️🗡 @SwordandScript]

Marketers Can’t Optimize Their Way Out of Their Trust Problem https://t.co/9ukInwMryV

[Sword and the Script ✒️🗡 @SwordandScript]

Email Subject Line Length: What the Data Actually Says (and a Free Tool) https://t.co/sHVvWiWOjf

[Sword and the Script ✒️🗡 @SwordandScript]

How teams use AI in B2B marketing in 2026  https://t.co/AOiY1jdD0k

[Sword and the Script ✒️🗡 @SwordandScript]

@babafesti Ditto for leads as well. Was happening pre-AI and AI is going to make it worse. Old wisdom holds: fix processes before automating or you wind up doing bad stuff faster.

[Sword and the Script ✒️🗡 @SwordandScript]

AI agents are moving into the middle of marketing work, exposing the brittle handoffs between data, content, approvals, media, and measurement. https://t.co/wY7Lgc7LPT

[Sword and the Script ✒️🗡 @SwordandScript]

Why are marketing budgets becoming harder to defend? Boards want immediate AI returns while marketing budgets remain flat, creating pressure to prove business impact faster than ever. https://t.co/wYfsrg9xRq

via @GaryLyng & @cmswire

[Sword and the Script ✒️🗡 @SwordandScript]

Earned Media Strategy: 30-Day Arbitrage After One Stunt https://t.co/bHPeO6yciJ

via @noticememedia

[Sword and the Script ✒️🗡 @SwordandScript]

Maybe AI is making L&D more important to marketing [Monthly Marcom] https://t.co/rmi6pNrz9A

[Sword and the Script ✒️🗡 @SwordandScript]

“Because you’re the cheapest” https://t.co/WUdeFGe61M

[Sword and the Script ✒️🗡 @SwordandScript]

AI causing behavior change in daily conversations: You can make a claim you know to be true, and someone doesn't believe you. So, you whip out your phone, ask your favorite AI the same question, and after it repeats the same answer, that person believes. https://t.co/eZc4eL2rT5

[Sword and the Script ✒️🗡 @SwordandScript]

"The real value of AI comes from its role as a tool for marketers who already understand their customers, business objectives, journey stages, behavioral triggers, buying context, and desired actions" https://t.co/KjeLAtDHNa

[Sword and the Script ✒️🗡 @SwordandScript]

@marketingcharts via @marketingcharts

[Sword and the Script ✒️🗡 @SwordandScript]

B2B Companies Are Struggling to Derive ROI from AI - Marketing Charts https://t.co/B2LccZuTWz

via @marketingcharts