Sword and the Script ✒️🗡

Veteran-owned PR, marketing and social media consultancy serving B2B tech. Led by @Frank_Strong

[Sword and the Script ✒️🗡 @SwordandScript]

AI has content marketers skipping best practices and results have plunged https://t.co/wo6WjLXbdu

[Sword and the Script ✒️🗡 @SwordandScript]

59% of respondents say they expect their organization's marketing budget to grow slightly (+3% to +8%) over the next year

https://t.co/u9jKXPD9Ml

via @ayaznanji & @marketingprofs

[Sword and the Script ✒️🗡 @SwordandScript]

"The most important line in your 2027 budget is the one that makes your people capable of withstanding the pressure. Fund that line — it's the whole bet."

https://t.co/BJ0q6lpilz

[Sword and the Script ✒️🗡 @SwordandScript]

10 Tips To Be a Great Client Partner to Your Digital PR Agency
https://t.co/4y52on4fz2

11. Treat your agency like an extension of your team.

[Sword and the Script ✒️🗡 @SwordandScript]

X video clipping pays creators and clippers https://t.co/qx9BRjqSmV

[Sword and the Script ✒️🗡 @SwordandScript]

B2B email’s first impression now belongs to AI https://t.co/uhagdxuPqz

[Sword and the Script ✒️🗡 @SwordandScript]

B2B CMOs Should Be Chief Connecting Officers https://t.co/oe2cihgVoM

[Sword and the Script ✒️🗡 @SwordandScript]

Stop Treating Marketing Like a Vending Machine https://t.co/E53Maynigy

[Sword and the Script ✒️🗡 @SwordandScript]

AI Search Broke the Internet. Then It Validated PR. https://t.co/H5pOKBZA54

[Sword and the Script ✒️🗡 @SwordandScript]

How to add alt text to social media images fast https://t.co/4gIZURbJjk

[Sword and the Script ✒️🗡 @SwordandScript]

A prospect knew the B2B exec before they'd ever met thanks to the company's content. https://t.co/HrbFh4mEXi

[Sword and the Script ✒️🗡 @SwordandScript]

The pressure to demonstrate immediate results carries a hidden cost: it can push marketers away from the sustained brand investment that actually drives long-term growth. https://t.co/01gNCKCvtV

[Sword and the Script ✒️🗡 @SwordandScript]

Could not agree more + social media >>> PR Fumbled SEO. Don’t Fumble AI Visibility. https://t.co/dXtcPM1QuD

via @spinsucks

[Sword and the Script ✒️🗡 @SwordandScript]

X launches updated Lead Gen Ads globally https://t.co/O7qei5s441

[Sword and the Script ✒️🗡 @SwordandScript]

AI traffic drives 83% more revenue per visit https://t.co/Nwnkazsx8h

[Sword and the Script ✒️🗡 @SwordandScript]

Plot twist: Americans’ Trust in Information From News Organizations Has Risen in the Past Year https://t.co/nrMvU6nNEN

[Sword and the Script ✒️🗡 @SwordandScript]

The changing CMO role in 3 numbers:

26% of CMOs hired this year have AI-related skills
11% of CMOs say their organizations have an “excellent” ability to use martech
75% of marketing leads who plan increased investments in AI assistants

https://t.co/r83NVrOr0L

[Sword and the Script ✒️🗡 @SwordandScript]

More bots read Time magazine than humans do. So, now Time Magazine serves ads to AI agents

https://t.co/i0bPIcnrtX

[Sword and the Script ✒️🗡 @SwordandScript]

Is it AI or a reflection of the many diverse human opinions?

>>> Inconsistent Answers Plague AI https://t.co/ZxSiINjA57

[Sword and the Script ✒️🗡 @SwordandScript]

Half of strategy is deciding what you're not going to do:
https://t.co/HNFw9vqPrw

@HeinzMarketing

[Sword and the Script ✒️🗡 @SwordandScript]

Build your 2027 marketing budget with the 10% clawback in mind [Monthly Marcom] https://t.co/lc1mxGGT1l