400+ publications now license content to Google's News AI pilot: CNN, the FT, Axios, Forbes and local U.S. papers (Oct 15).
Google pays them for content to build its AI features.
Coverage in outlets like these is now an AI input, not just a backlink.
Oct 16: Google rewrote its Indexing API docs. The approval form is gone; the 200 requests/day default stays.
Unchanged: it's only for JobPosting and livestream (BroadcastEvent) pages.
Blog posts don't qualify, whatever your "instant indexing" plugin says.
@googlesearchc
Universal Cart is live in the U.S. across Google Search and Gemini (Oct 15).
One cart. Multiple retailers. Price-drop alerts via Shopping Graph.
Sellers: sync Merchant Center, schema, and on-page price/stock. Handoff fails when those disagree.
@VidsSrinivasan
Preferred Sources on Google Search: up more than 7× since early 2026.
Oct 15: more inline links higher in AI Mode & AI Overviews, plus a top slot for the 1–2 "official" pages.
Earn the preference. Blue links aren't the only door anymore.
@thefox
ChatGPT: -31k visits a day. Direct: +26k a day. Same ~500 pages, Oct 9–13 vs the week before (Adobe's Cedric Huesler).
Since GPT-6, ChatGPT links drop utm_source=https://t.co/IUgJBhrgkH and the referrer.
Your AI traffic didn't crash. Your attribution did. Annotate Oct 9 in GA4.
@googlesearchc From episode 1 of Google Search Central's new Non-Canonical Cabinet series (Gary Illyes & Cherry Prommawin).
Recap via @rustybrick: https://t.co/SKayWhsptV
Google's Gary Illyes (Oct 14): keywords in a URL are an "incredibly small signal". Once Google sees your content, they're "basically irrelevant."
Use hyphens, not underscores. Don't rename old URLs for keywords. One bad redirect costs more than the keyword gave.
@googlesearchc
Gemini 4 Argon just hit AI Mode — Pro & Ultra only.
Same query. Different model. Maybe different citations.
Free AI Mode ≠ paid AI Mode.
Earn coverage models can’t skip. #SEO#AIMode#DigitalPR#Gemini4
Your rank tracker may be lying.
Nozzle: ~8% of SERPs Google serves trackers since Sept are "poisoned". Page looks normal, results swapped.
Trust GSC first. Track what you earned: links, mentions, referral traffic.
#SEO#RankTracking#GoogleSearch#DigitalPR#SearchConsole
Google Search profiles now live in India 🇮🇳 & Canada 🇨🇦, Brazil next.
Your socials, site & posts in one home base on Google.
A profile is just a container. Earned mentions & bylines fill it.
#SEO#DigitalPR#GoogleSearch#PersonalBranding#EEAT
Google: scaled content is now a bigger problem than link spam.
More AI slop = more spam updates. Google's using AI to catch it.
Test: swap your brand for a competitor's. Page reads the same? It's at risk.
Fewer, citable assets > 10k templates.
#SEO#DigitalPR#AISearch
Google launched the UGC Fresh Data Program: forums & social platforms can now push fresh user posts + engagement signals straight to Google, outside crawling.
Real people > synthetic content. Earned mentions matter more than ever.
#SEO#DigitalPR#Google#UGC#AISearch
Google: September 2026 spam update done rolling out (Oct 8). ~14 days — longer than the last few.
SpamBrain finished its sweep. Scaled abuse gets cut. Earned citations and real editorial mentions hold.
#SEO#SpamUpdate#DigitalPR#GoogleSearch#SpamBrain
Google's helpful content guidance now says it plainly: AI headshots, made-up author names and fake credentials = deception and a low-quality signal.
Real experts. Real bylines. Real press mentions.
#SEO#EEAT#DigitalPR#GoogleSearch#AI
AI Overviews, this week:
⚖️ Judge dismisses Penske + Chegg antitrust suits
💸 Google's AI Contribution pilot: ~100 publishers, many under 0.1% of ad revenue
No rescue, tiny cheques. Be the source AI answers are built from.
#SEO#AIOverviews#DigitalPR#AISearch