Syinsu

Just a fossil in the creator scene - 110k YT, Twitch Partner and Prev Talent Manager at companies such as ESLGaming

[Syinsu @Syinsu]

Unlike some others, I am willing to share my credentials so you can judge better if my advice and information is worth considering

- Personal Gaming YouTube Channel with over 110k Subscribers, 37 Million long form views and about 2 Million short form views over 4 shorts

- Old Twitch Partner when you had to apply for the sub button separately

- Around 4 years experience in employed gaming creator talent management for companies such as ESLGaming. This involved aiding with talent growth, scouting, brand deal campaigns and in person campaigns at cons like Gamescom

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Why talent management and advice?
Some people wonder why if you've been a successful creator, would you then move to aid creators instead. Firstly I enjoy working with creators, I love trying to solve the content issues and sharing in the happiness if the growth starts to kick in.

And no it's not because I'm washed up as a creator but I am feeling less interested, I can still make full time revenue if I put full time hours into it but I've done it for many years and did the things I wanted to do, hit the goals I wanted to hit.

Why VTubers?
I really enjoy watching VTubers, I like the way it still feels like it's own niche even though it's much more than that now, while gaming creators are a lot more fragmented. The VTubing industry still has a lot more evolution it can do too with tech, strategies etc and it's different, not too different that my knowledge from the past is useless but different enough that I feel I have so much still to learn and understand

Do I have exp with VTubers?
Hopefully by the time you read this the answer has changed but my exp with working with VTubers is currently limited, I joined Veisou briefly but their group was already on the verge of collapse and disbanded not long after.

However a lot of my thoughts and approaches to content can translate over to VTubers depending on their niche, although anything like Debuts, concerts, music etc, these are areas I will not and probably won't ever be providing advice for, it's not my area and i'd rather focus on the things I can help the most with

Keep in mind though that advice and strategies are just that, content isn't as simple as just copying, you experiment, combine and reverse engineer things until you see results and you never stop either, content is always evolving so you have to keep evolving with it.

[Syinsu @Syinsu]

Soon I'll stop posting here for a while, not that I was that active anyway but I'll be starting fresh as a vtuber, putting my money where my mouth is and attempting to grow from 0, I'll document it and potentially share it from this account in the future

[Syinsu @Syinsu]

@KiwiCat_TV What kind of brands have you reached out to recently and what's your current approach when you do reach out?

[Syinsu @Syinsu]

@InamazuVT I quite like @/PixelThePainter approach, check out their pinned tweet and other posts relating to proving their ability. Analytics are needed imo so it isn't a "trust me bro" kind of situation

[Syinsu @Syinsu]

Now more than ever with how things have been in the VTuber space recently, just saying you have these things or have grown so much without anything public to back that up is going to be met with scepticism.

From the looks of things you're just starting your journey into management, take a step back and re-evaluate a bit would be my advice. Focus on the clients you have now, get a better grasp of your strengths vs weaknesses are and once you have provable results then you can show why you're worth the price increases

You don't want to move too far too fast and end up with unhappy clients that stain your name going forward but I don't know what you're doing behind the scenes so if this speed seems safe enough for you then continue powering along!

[Syinsu @Syinsu]

I wrote and trashed a few tweets on this topic of Luminara but armchair said exactly what I was thinking but better.

I saw Luminara appear and people praise the CEO as some higher skilled and trusted manager etc and defend him during his questionable mental boom tweets but now no one has anything good to say about him.

Why does it always need to reach the stage of mass amounts of damage done before the behaviour of people like this is brought to light, it needs to be before this point, not after

[ExpertArmcha1r 🕶️🪑 @ExpertArmcha1r]

This accepted industry norm of "warning others" in private about supposed bad actors has to stop.

It is poison to the professional standards of this industry because it grants the people who practice it in good faith the feeling that they're doing something meaningful, while those who are supposed to be hindered by it are entirely unbothered so long as they can keep up public appearances.

It doesn't work against genuine bad actors with access to money or funding.

It doesn't work against genuine bad actors who are shameless enough to namedrop any industry figures they've even brushed shoulders with for clout.

It doesn't work against genuine bad actors who are willing to leverage the social politics of online "positivity" to stigmatise legitimate criticism.

These are the only bad actors who pose any sort of serious threat to anyone. All of them are entirely unbothered by this person-to-person warning system until they get outed for something that costs them their relevance - at which point they've already done their damage and are usually beyond meaningful reproach.

"Warning others" at cons, mixers and orgies is a supposed industry safeguard that amounts to little more than easily-weaponised gossip at the best of times.

The worst part? It even allows those same bad actors to couch their dismissal of legitimate complaints (corroborated as they might be) as just more of the same idle, backroom backchat.

What's more, this trend of only providing anecdotal testimony against bad actors after they've become publicly-approved whipping boys needs to stop as well.

Every time someone only airs their complaints publicly (& without evidence or documentation) after the supposed bad actor has been rendered irrelevant by something else, they reinforce the exact same industry norm that allowed said actor to operate in secret for so long.

I can probably count on one hand the number of people giving public accounts of Camana's seedy dealings now that also spoke up about a month ago when he was boasting about Luminara's evidently unsustainable business model and calling other companies in the space "predatory" by comparison.

Why are all these allegations only being publicly aired now? It is because he's no longer a threat as the head of an agency without any talents left in it? Is it because all of the other surviving businesses in this space still worth playing nice with have publicly disavowed any affiliation with him and his company? Is it because he's no longer on the same site and can't or won't reply any more?

I can sympathise with people's reasons for not wanting to be inconvenienced by the process of levelling public critique against an active entity.

Maybe you don't want to burn bridges with the talents who are coping about the pie in the sky promised to them by their boss. Maybe you don't want to deal with the cattle on social media who will jump to their defence by virtue of them claiming the mantle of a "talent first" business. Maybe you don't want to start a gossip war against someone who appears to have (comparatively) loads of money behind them to avoid the possibility that they actually sue.

All of these reasons are understandable, but when you speak out against someone or something only after they've lost all their relevance, understand that you achieve nothing but personal catharsis. The cattle will have already been milked, and the talents might've been too.

Nothing will change and the next person with a suspicious amount of funding or sufficient number of "connections" will go on to do almost the exact same thing while making the exact same false promises to anyone who will listen. Some of the people who will listen might even be the same people who were burned by the last now-irrelevant disaster too.

If people want this industry to be more professional, then we need to start moving away from an industry warning system modelled after high school girls bitching about someone who gave them the ick.

If you have a legitimate complaint, gather evidence and documentation. If a peer in the industry who you've never interacted with before solicits you to talk business (or asks to meet up in a situation where talking business might very well occur), archive the conversation if it happens online or bring someone along who can corroborate your account of the interaction in real life (in case things get uncomfortable). Have a buddy at parties whose job is to stay sober and listen in on conversations that you have with other industry figures.

The most important step will be moving away from person-to-person "warnings" to public callouts. Not shoddy Google dockeys airing out personal drama with nothing but a few obviously cherry-picked Discord screenshots, but a proper dossier and/or accompanying testimony from witnesses. This will be the biggest and most difficult step because it will require people to decide whether to speak up publicly based on objective standards of evidence rather than vibes and public consensus. However, it is crucial if anyone genuinely wants to make the industry more hostile to Camana and his ilk.

In an industry where careers rely on clout and favours, there is virtually no incentive to make this shift. However, I urge anyone who has felt genuinely burnt by Camana and his dealings to consider how wholly played-out the entire debacle has been.

Luminara was not an original sales pitch. Camana was not a novel scumbag. We've seen countless instances of the exact same thing before in this industry. They keep repeating themselves for a reason.

If the only bad actors you're willing to publicly confront are deactivated Twitter accounts or bankrupt businesses, then you'll always win but you'll never change anything.

So long as people continue to seek public consensus as their main form of protection while speaking out, bad actors will continue to infest this space entirely unbothered.

Stop waiting until someone else with more autism or less to lose gives you permission to speak by making the first move.

[Syinsu @Syinsu]

You hate to see a 10/10 stinker but reapproaching the videos packaging can help boost it back up (title and thumbnail) or even a bit of time can get it on track

If it doesn't then you learn from it, why didn't this video resonate the way I thought it would, was it the concept, the delivery of that concept etc

Content creation is about experimenting, when you find something that works you run with it until you can't anymore but you should always be weaving in research and experimentation because what works today might not work tomorrow

[Syinsu @Syinsu]

Did you know that Facebook has a new fast track system!

They will even pay you monthly to post there and are happy for you to use existing content

Creators with Insta, Tiktok or YT followings of over 20k can earn $100 a month while those with 100k followers can get $1k a month

Complete win win:
- No Exclusivity
- Fast Tracked for Monetisation
- Paid a Bonus for 3 Months
- Repurpose your Exisiting Content
- Increased Reach for Posts

Take a look and give it a shot if you meet the requirements! - https://t.co/SeGXpGMDAl

[Syinsu @Syinsu]

I PROMISE you, you will see more growth if you stay in your own lane and focus on content instead of some random drama that will be forgotten in a day or two

Fight for what you believe in sure but you don't need to just fight for the sake of it

[Syinsu @Syinsu]

Yeah a mix strat is good, doesn't all need to be scripted but you can also find a middle ground, you can preplan something so it's semi scripted but happens on stream, essentially planning for clippable moments

For the audio, the VTS plugins I mentioned are all free so definitely give them a try if you get chance

Hope to see you back on track with your YT growth soon!

[Syinsu @Syinsu]

@YoPunkyOfficial @MYNIZEs I mentioned "earning withdrawals", once you hit affiliate the money you've banked before becomes withdrawable. So now reaching affiliate has more at stake depending on how much you've managed to accumulate as a nonaffiliate

[Syinsu @Syinsu]

Sorry to hear you're having a rough time, hope you can find better people to work with

I think this is a direct effect of people treating artists like babies that need protecting, instead of freelancer workers, they've been allowed to get away with too much

Just the lack of communication alone is something that doesn't fly in basically any other freelance space, then things like taking money for commissions that aren't going to start for an unknown amount of time is madness

[Syinsu @Syinsu]

@Mystery_Celeste - Earnings withdrawals
- Ad earnings
- Instant Emote Upload
- Sub emotes usable site wide
- Plus Program
- Subscriber only modes

Maybe other perks I missed but affiliate definitely still carries weight vs onboarded

[Syinsu @Syinsu]

"What's the point of affiliate now?"
Affiliate still carries more power than just an onboarded channel:
- Earnings withdrawals
- Ad earnings
- Instant Emote Upload
- Sub emotes usable site wide (assuming this isn't outdated)
- Plus Program
- Subscriber only modes

It doesn't devalue the affiliate you earned either, you still achieved it and don't forget the important part is the community you built to achieve it, you don't need a special status to be proud of that

[Syinsu @Syinsu]

New streamers should be happy, everyone else shouldn't care

"It's just a way for them to give ads"
They already stated they have the right to do that to non-affiliates anyway although it's more uncommon to see

"You can't withdraw what you earn"
Not until you reach affiliate, then you can withdraw or use it on Twitch in the meantime

"It makes affiliate pointless"
It's still a goal and allows you to fully start earning, now aspiring affiliates have their first withdrawal as their main goal

"It makes MY affiliate pointless"
You still reached that goal and you're forgetting the most important part, the community YOU built to achieve affiliate and onward

Why this is good?
It gives new streamers access to more tools to grow, they can utilise subs, bits etc to grow their community and audience. It also allows creators who have a decent following somewhere else to start on Twitch with less friction

It's also optional, non-affiliates aren't forced into this, they still have to complete the onboarding

[Twitch Support @TwitchSupport]

📢 Starting today, Channel Points, emotes, subs, Bits, and badges are available to all streamers on Twitch - no Affiliate status required!

These tools help you build a community from day one 💜

Enroll and complete your setup in your dashboard today:

🔗 https://t.co/TBzC9FkZ0j

[Syinsu @Syinsu]

@TheLarxa The list is pretty inaccurate overall and doesn't take into consideration that partner and having a sub button were two separate things. Think I got partnered around April 2013 but sub about 4 months later and my channel isn't there for either dates

[Syinsu @Syinsu]

Maybe this is a hot take but a lot of new vtubers fall into the trap of not actually being a streamer

They are live on Twitch, YouTube etc but aren't actually streaming

And I don't mean their obs isnt setup but what I do mean is they are just doing exactly what they would do when they aren't livestreaming. For example just hanging out with friends gaming or not thinking on the content

Content is king, you should be trying to get in the habit of is this good content or what can I prepare to make this interesting content. Your entire stream doesn't need to be this way but you should get in the habit of thinking on your content, you're an entertainer or a teacher etc depending on your niche, so start working towards becoming that

[Syinsu @Syinsu]

Hmmmmm maybe I have a crane game problem

[Syinsu @Syinsu]

Yeah I talked with them about doing a follow up with the data they used to create the image, she seemed up for it, so at least with that people can get a better understanding of "oh this niche + content format + views = roughly xyz as a vtuber" as right now it might scare some off of doing YT