Synerise

The world’s most advanced behavioral AI infrastructure | |

[Synerise @Synerise]

@Synerise just opened public preview for Brickworks — a schema-based content layer that puts the full content structure in your hands.
Find out more 🔗 link in the comments

Personalization, AI predictions & recommendations, behavioral data — that engine has been running in real time for a while. Brickworks gives teams a way to define any content model on top of it, plug in any data source, and deliver it everywhere — from one place

🔹 One API call, full response — A single, controlled & personalized payload to the frontend or copilots/agents. No channel-specific logic. No client-side stitching.
🔹 One structure, every channel — Define your content model once and reuse it across apps, websites, POS, and messaging. No duplicated schemas, no duplicated logic.
🔹 Built for real workflows — Instant publishing, draft-and-approve flows, or fully dynamic rendering per customer. Your call.
🔹 Live data, resolved on request — Synerise AI outputs, external pricing, stock levels, loyalty balances — all federated and resolved at runtime.

Think loyalty programs with dynamic tiers and quests. Product catalogs with live pricing. Promotional schemas that adapt per customer — all managed without engineering dependency and full control over exposed data.

#Synerise #Brickworks #Personalization #ContentManagement #API #ProductUpdate

[Synerise @Synerise]

Find out more:
https://t.co/Glft1hAA6Q

[Synerise @Synerise]

A generic model doesn't know your catalog.

It doesn't know what your customers actually search for. It doesn't know which parameters exist in your item schema. It guesses, and you pay for it in irrelevant results and hallucinated filters.

Synerise Agents work differently. They run on the behavioral AI infrastructure that already holds your first-party data. Every event, every profile, every catalog signal in one place.

Two new agents land on that foundation:
🔍 Synonym Agent - reads how your customers actually search, and proposes synonyms grounded in that behavior. One acceptance lifts results across on-site search and Shopping Assistant, because both query the same index.
🎯 Recommendation Agent - turns plain-language descriptions into IQL filters for AI Recommendations. Reads your live catalog, validates against real parameters, flags typos with corrections from the schema. No hallucinated field names.

Both are grounded in what your workspace already knows. Read the full updates ➡️ link in the comment

#AI #Synerise #BigData #BehavioralAI #SyneriseAgents #SynonymAgent #RecommendationAgent

[Synerise @Synerise]

120th anniversary matchday - a foundation moment for the future.

Wisła Kraków fans showed the world how to celebrate. On July 11, 2026 — the story continues.

Wisła Kraków and Wrexham AFC meet in Kraków for the first time ever - also Wrexham's first match in Poland in 50 years. Hosted at Synerise Arena Kraków.

Wisła turns 120: founded in 1906, 13 Polish championships, saved by its supporters in 2019, back in the Ekstraklasa in 2026.

Wrexham - founded in 1864, community-rebuilt, globally recognized - brings one of football's most compelling modern stories.

Two historic clubs. Two communities. Two comeback stories Synerise brought together.

Alongside the match, Synerise hosts a private gathering of senior data and AI leaders - as Wisła Kraków's structural partner of seven years.

120 years of history. The foundation for the next.
If this resonates with the work you do — reach out.

https://t.co/3kXrGr3IeQ

/photo: Bruno Opoka

#AI #BehavioralAIInfrastructure

[Synerise @Synerise]

We could tell you what we presented. Instead, we let our partners do it.

Between the workshop sessions at our Kraków HQ on Monday, we handed partners a microphone.

No script. Just what they took from two days in Kraków:

"Live education is always much better than online."
"We have very interesting quarters ahead of us."
"We've been waiting for this for a long time."

Behavioral AI Infrastructure — that's the point. Everyone has tools today. The difference is one layer orchestrating everything. Data, context, and action on a single engine.

Context lives in the infrastructure, not in the prompt.

[Synerise @Synerise]

Read more and apply here:
https://t.co/6ggW24sPFc

[Synerise @Synerise]

🛠️ Join Synerise as a Backend Engineer!
Read more and apply 🔗 link in the comments

If you're passionate about real-time systems, Big Data, and distributed architecture, this is your chance to design and evolve the backend behind Synerise — behavioral AI infrastructure processing 150B+ behavioral sequences for global brands in Retail, Banking, and Telco. You'll build the event-processing and analytics core that turns vast behavioral data into real-time intelligence.

You'll bring:
🔹 Strong programming skills in Scala or another JVM language
🔹 Rust experience, or genuine willingness to learn
🔹 Solid understanding of Kafka and Kubernetes
🔹 Experience with at least one of: Akka / ZIO / Cats
🔹 Hands-on AI coding in daily work (Claude Code, Cursor, GitHub Copilot)

Bonus points for:
✅ Solid understanding of JVM internals — GC, profiling, heap and thread dumps
✅ Experience designing and operating microservices in cloud (Azure / GCP, ideally AKS)
✅ Working knowledge of ElasticSearch / OpenSearch
✅ Basic grasp of AI/ML concepts

Know someone who'd thrive in this role? Tag them or share this post! 🔁

#Synerise #Hiring #BehavioralAI #DataEngineering #Kubernetes #TechCareers #JoinOurTeam

[Synerise @Synerise]

https://t.co/Hsbli4Jc8H

[Synerise @Synerise]

Describing the filter is building the filter. 🤔
Recommendation Agent in Synerise AI Hub reads your live catalog and generates the matching IQL from a sentence.
Find out more soon ⬇️
#Synerise #BehavioralAI #RecommendationAgent #ProductUpdate #Personalization

[Synerise @Synerise]

Two days. 50+ partners. One Destination.

It started Sunday at the Synerise Arena. Wisła Kraków's return to Ekstraklasa. A club built on signals, foundations, and the long game.
What we put on the table yesterday during workshops: Synerise agents are in production. Not pilots, not demos — running for clients today. Deployment in hours, not weeks. From configuration to production.

None of it works without what sits underneath. Behavioral AI infrastructure — real-time, first-party data, executable on demand. Context lives here, not in the prompt.

A shared lunch. A walk around the Arena. Conversations about what comes next.
Thank you to every partner building this with us.

#𝐒𝐲𝐧𝐞𝐫𝐢𝐬𝐞 #𝐀𝐈𝐀𝐠𝐞𝐧𝐭𝐬 #𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥𝐀𝐈 #𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥𝐀𝐈𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 #𝐒𝐲𝐧𝐞𝐫𝐢𝐬𝐞𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐍𝐞𝐭𝐰𝐨𝐫𝐤

[Synerise @Synerise]

Data is the foundation. Signals carry the progress.

Wisła Kraków returns to Ekstraklasa.
#synerisePartnerNetwork arrives in Kraków.

Two signals. Same direction.
Great week — day II loading...
#behavioralAI

[Synerise @Synerise]

#Data is the foundation. Signals carry the progress.

Today @WislaKrakowSA returns to @_Ekstraklasa_ .
Today we’re on the road to meet Synerise partners.

Two paths. Same direction.
Great week starting today😎
#ai #synerisePartnerNetwork

[Synerise @Synerise]

One customer searches and finds nothing. The next searches the same and finds it.
When a synonym is accepted, your on-site search and Shopping Assistant both pick it up. Same index.
Find out more soon
#Synerise #BehavioralAI #AIHub #ProductUpdate #SynonymAgent

[Synerise @Synerise]

Find out more soon ➡️
https://t.co/Hsbli4Jc8H

[Synerise @Synerise]

The agent doesn't ship alone. Each proposal has a confidence score and a reason. Reviewers decide: accept, edit, reject. Accepted ones go live in the index.
Find out more soon
#Synerise #BehavioralAI #AIHub #ProductUpdate #SynonymAgent

[Synerise @Synerise]

Last time Kraków, this time Gdańsk. This round of workshops with the LPP team took place at LPP's headquarters - another iteration of customer strategy and activations built on Synerise.

Every session like this is joint design work on how behavioral AI infrastructure actually operates inside a brand - from data, through campaigns, to agents.

Thanks to the LPP and Silky Coders for the openness, the pace, and the quality of the conversations. See you at the next iteration.

#Synerise #AI #BehavioralAIInfrastructure #SyneriseAgents

[Synerise @Synerise]

https://t.co/Hsbli4Jc8H

[Synerise @Synerise]

What are your customers searching for that your catalog doesn't recognize? 🤔
Synonym Agent reads real customer search behavior. Each query reformulation becomes a synonym candidate.
Find out more soon ⬇️
#Synerise #BehavioralAI #AIHub #ProductUpdate #SynonymAgent

[Synerise @Synerise]

https://t.co/eUqrWg3j9g

[Synerise @Synerise]

At scale, what to look at first is the question.
Automation Control Center: integration issues, workflow highlights, activity log — one view.
Full breakdown in comments ⬇
#Synerise #BehavioralAI #AutomationHub #ProductUpdate #BigData

[Synerise @Synerise]

https://t.co/eUqrWg3j9g

[Synerise @Synerise]

🤔 What's about to happen next in your automation?

Two views in Automation Control Center:
Triggers frequency reveals the rhythm.
Upcoming scheduled activity shows what's queued.

Full breakdown in comments ⬇

#Synerise #BehavioralAI #AutomationHub #ProductUpdate #BigData