System1

System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.

[System1 @System1Research]

Our Ad Of The Week is from @TheFarmersDog, the billion-pound DTC pet food brand. Their new ad "For Everyone's Dog" delivers exceptional short- and long-term results. Find out why their strategy works in our latest Test Your Ad report: https://t.co/zkWIRCjiOC

[System1 @System1Research]

Our Ad Of The Week is an Australian ad for @Dilmah, the Ceylon Tea brand known for elephant conservation. An elephant calf makes their new campaign one of the most effective we've ever tested in Australia. See how in our Test Your Ad report: https://t.co/GvN9nlimqD

[System1 @System1Research]

Our Ad Of The Week is another World Cup campaign — this time Lay's scores with a 5-Star classic celebrating the 'Bandwagon fan'. Find out how Will Ferrell and David Beckham fit into Lay's strategy and what audiences think in our latest Test Your Ad report: https://t.co/S5ul9gk71b

[System1 @System1Research]

Our Ad Of The Week is from the BBC, announcing the 2026 World Cup. With more matches than ever, broadcasters still have to get viewers in the mood to watch. Find out how the BBC does it in our latest Test Your Ad report: https://t.co/k06PsndCTE

[System1 @System1Research]

Our Ad Of The Week US comes from White Claw and VCCP. Teaming up with Teddy Swims, the hard seltzer brand turns social connection into something joyful, not just another dry insight report. Find out more in our Test Your Ad report and write-up: https://t.co/ovhUOQjOhV

[System1 @System1Research]

Our Ad Of The Week comes from France: a social video for Puget olive oil. Short-form social is tough to get right, especially for a 150-year-old brand. See how Puget blends the modern and timeless in our exclusive Test Your Ad Social report: https://t.co/VgRARgsnXF

[System1 @System1Research]

Our Ad Of The Month Brazil is from @CocaCola’s World Cup campaign with @OgilvyBrasil. The ad celebrates Brazil’s history in the competition through the emotions of fans and their relationship with Coca-Cola. Find out more in our Test Your Ad report: https://t.co/zOCqQ9qyDp

[System1 @System1Research]

Our Ad Of The Week comes from @Vacation_Inc, the fast-growing sunscreen brand all about smelling good and protection. Vacation’s playfully retro brand world comes to life in a debut TV ad that beats category norms. Find out how in our Test Your Ad report: https://t.co/eaHMcBAbA0

[System1 @System1Research]

Meet the newest influencer on social media: the @Lexus ES. In our Ad Of The Week, a showcase for Lexus’ 2026 Electric and Hybrid Vehicles becomes a gentle pastiche of influencer culture and audiences are loving what they see. Find out what works and why: https://t.co/hFbEFGFFnZ

[System1 @System1Research]

Our US Ad Of The Week from @ExtraGum gives nostalgic ads a meme-age update, tapping into young audiences’ nostalgia and irony. It’s polarizing, but one thing it isn’t is dull. We explain why that matters, and the metric the ad performs exceptionally on: https://t.co/mZ3GaAGCmw

[System1 @System1Research]

Our UK Ad Of The Week goes to @MiracleGro, debuting new brand characters The Glovers in a spot from @VCCP Blue and Girl&Bear. Our Test Your Ad Pro report shows how the brand gets it right first time with an ad built for the short and very long term: https://t.co/xXRBpBPOrD

[System1 @System1Research]

Our Ad Of The Week comes from @AEO, whose “Syd For Short” campaign with Sydney Sweeney lands in the top 10% of Test Your Ad Social results. In an attention-poor channel, see how the jeans brand uses celebrity to beat the norm: https://t.co/NeW9HYMGT8

[System1 @System1Research]

Our Ad Of The Week comes from @DuluxTrade, hitting the max Test Your Ad Star Rating with an ad celebrating 65 years of the iconic Dulux dog. A showcase in making a brand mascot more effective than ever. Find out more in our exclusive report: https://t.co/iN7AjvaFEB

[System1 @System1Research]

Ad Of The Week comes from @Amazon, re-running its Summer 2025 ad “Meet Cute Chaos” - a hectic tale of college adventures, with Amazon on hand to help. We explore what makes it work with extra insights from Test Your Ad Pro in our exclusive report: https://t.co/VrhsVYekvd

[System1 @System1Research]

Our Ad Of The Week comes from @TKMaxx_UK and @WKLondon, who’ve created a delightful spot about an iconic feline influencer that’s scored the highest ever Star Rating for a non-Christmas retail ad. Find out how they did it: https://t.co/jJOBTc3KmV

[System1 @System1Research]

Our Ad Of The Week comes from @LOrealParisUSA, whose tie-in with The Devil Wears Prada 2 is one of the best cosmetics ads we’ve ever tested, pushing aside category conventions in favor of jokes and a masterclass in using schadenfreude. Find out how: https://t.co/b37DQfPahv

[System1 @System1Research]

We’ve tested 1,300 UK Fashion ads, and a new one from @marksandspencer and Mother goes straight into the Top 10. Gillian Anderson stars as the brand’s Chief Compliment Officer in this TV extension of their successful “Love That!” social campaign: https://t.co/japhiRudnW

[System1 @System1Research]

Our LatAm Ad of the Month comes from @Hersheys and @PublicisGroupe. They introduce Capibarra, the Easter Capybara, stepping into the Easter Bunny’s shoes in Brazil. How do audiences react, and could she become a global mascot? Find out: https://t.co/orP9lErB6A

[System1 @System1Research]

Our Ad of the Week comes from @BurgerKing and @BarkleyOKRP. They sack long-lived mascot The King and crown customers instead. Ending a fluent device is a big step, so why are audiences on board? Find out in our Test Your Ad report and write-up: https://t.co/SsMBc3AyJE

[System1 @System1Research]

Our Ad Of The Week comes from @Team_Optimum and @TBWA_Ireland, starring Lando Norris that turns the conventions of sports sponsorship on their head. And among the core market of sports nutrition users it scores among the top 1% of ads in the category: https://t.co/5R8MlgEykM