TATA Motors

[TATA Motors @TATAMotors7]

We used rhetorical questions to question, influence and persuade you to buy the #TATANANO. We want more sales to boost up profits and become more successful!

[TATA Motors @TATAMotors7]

We want you to buy the TATA Nano. It’s very dangerous for 5 people to ride 1 motorbike! We purposely put that picture in the advertisement to exaggerate the number of passengers riding ONE motorbike.

[TATA Motors @TATAMotors7]

The two small paragraphs in the advertisement were used to make it short and direct. We highlight the price to attract the lower class. We used two small paragraphs instead of one long one to bring attention to both parts of the text. This also brings more focus to the picture.

[TATA Motors @TATAMotors7]

First person is used makes the advertisement very direct and gives a sense of closeness between the author and the reader. Additionally, the pronouns used, “you” makes the reader feel like TATA Motors understands the reader’s problem and is offering a solution. #TATANANO

[TATA Motors @TATAMotors7]

The splash of yellow on the background represents the colour of the car. Yellow is a colour associated with happiness, joy and loyalty. Yellow stimulates customers to stay loyal to the brand and convince that they will stay happy and joyful when they buy this car.

[TATA Motors @TATAMotors7]

The splash of yellow on the background represents the colour of the car. Yellow is a colour associated with happiness, joy and loyalty. Yellow stimulates customers to stay loyal to the brand and convince that they will stay happy and joyful when they buy this car.