The Content Advocates

We create demand & achieve widespread customer adoption for startups and growth focused businesses.

[The Content Advocates @TCA_StartupHQ]

Psst! Startup founders...

If you're trying to scale and achieve differentiation in this increasingly competitive ecosystem, we offer creative marketing-as-a-moat.

In other words, we give you a competitive advantage that can't be copied, thanks to our GaugeUp algorithm.😎

[The Content Advocates @TCA_StartupHQ]

Your startups first 10 customers will come from word of mouth, not ads. How are you making sure you have a product worth talking about?

[The Content Advocates @TCA_StartupHQ]

You might think you’re being innovative, but you’re actually just hoping for free leads.
There’s a better way. Let’s talk.

#CreativeMarketing #growthhacking #startuplife

[The Content Advocates @TCA_StartupHQ]

90% of startups wander aimlessly, the other 10% actually have a solid marketing plan. Be the 10%

[The Content Advocates @TCA_StartupHQ]

Your startup doesn’t need a marketing budget. Just a revolutionary product that sells itself… and a unicorn… and a miracle. (Or, you know, a solid creative marketing strategy.)

#startuplife #growthhacks

[The Content Advocates @TCA_StartupHQ]

Discover @Ikoafrica on TCA.

Iko Africa is a platform for African authors to publish and distribute their work digitally.

https://t.co/mBAIq77etp

[The Content Advocates @TCA_StartupHQ]

What inspired you to start your own company? Share your story with us! We'll RT our favorites.

#buildinpublic #founderstories #TCA #startupstrategy #growthhacking

[The Content Advocates @TCA_StartupHQ]

The unplanned wonders of demand generation 😅. At TCA we create demand for products like @vetropay using growth hacks and creative marketing. Send us a DM if you'd like to explore creative marketing strategies for your startup. 👌🏾

[Olamigoke Philip A. @olamigokayphils]

It's quite amazing that talking about post election matters and national economic issues has seen @vetroPay earn more traffic from Twitter than product threads I wrote for VetroPay 🙃

[The Content Advocates @TCA_StartupHQ]

Marketing as a M O A T

[The Content Advocates @TCA_StartupHQ]

We're witnessing the birth of a new era of the internet. Exciting times! In this article, @irhoseapori explores the potentials and dangers of GenAIs.
https://t.co/gZhgZDdRdF

[The Content Advocates @TCA_StartupHQ]

It doesn't have to be humans vs. AI.

New article on the blog!

[Irhose and the Acts of the Nigerians @irhoseapori]

AIs won't take your job. Humans who master AIs will😏.

https://t.co/XUTLp6PFhF

[Irhose and the Acts of the Nigerians @irhoseapori]

How to Use Demand Generation to Build a Successful Early-Stage Tech Startup in Nigeria
{ by @roar_sco } from @hashnode

https://t.co/3bltKjBXrA

[The Content Advocates @TCA_StartupHQ]

New article up on the blog👌🏾

[Irhose and the Acts of the Nigerians @irhoseapori]

If you'd like a non-boilerplate introduction to demand generation for Nigerian startups, here's an article I wrote about it (contains a few demand gen examples). https://t.co/0kAqR0WsZz

[Irhose and the Acts of the Nigerians @irhoseapori]

Hey guys. I'm giving out two tickets to the Untitled Designers conference #UDC2023. If you're a designer in or around Lagos and you'd like to attend, HMU. For context the @untitledsgnrs conference is a gathering of designers for designers by designers. https://t.co/59s0qIYQUm

[Irhose and the Acts of the Nigerians @irhoseapori]

I would like to encourage founders to find a moat for their products; something powerful, like proprietary technology. But I know that's not a feasible economic moat for every founder.

You know what is? Creative marketing by @TCA_StartupHQ 😎 Apple's major economic moat is creative marketing. Apple is the world's most profitable company. It doesn't take a genius to see why you need @TCA_StartupHQ 😌

[The Content Advocates @TCA_StartupHQ]

With increasingly shorter attention spans among social media users, most people wouldn't notice the oxymoron in this sentence. But they'll notice your startup if your content makes them pause, giggle, or rethink the way they currently solve their problems.

[Irhose and the Acts of the Nigerians @irhoseapori]

Founders who mistake optics for marketing tend to crash really hard. I see too many early stage founders with branded t-shirts, sponsored events, and GRWM videos. But under the hood, there's no profit making activity going on, no real strategy, just vibes.

It's even more crazy when you realize that Gary Dahl became a millionaire by successfully executing a marketing strategy for a useless product "pet rocks".

As they say, dey play.

[Irhose and the Acts of the Nigerians @irhoseapori]

Cool story. In the 1980s/90s, an ambitious little company was trying to break into the market. It was an energy drink company. This little company faced two major problems.

1. The market was super saturated and engaged with other products.

1/9

[The Content Advocates @TCA_StartupHQ]

What he said👌🏾😎

[Irhose and the Acts of the Nigerians @irhoseapori]

This meme is why I built GaugeUp. GaugeUp is a reliable way to predict how much demand your target audience will express for your product. Best part is; pre- or post-launch, GaugeUp can predict your future and together with @TCA_StartupHQ, chart a course for you to get there.

[Eyo Emmanuel @coco_ette]

Iko Africa made it to @TCA_StartupHQ favorite startups list last week.
A big motivation to keep building!