The Creative Pistachio

We help creators and brands develop personalised organic social media strategies to grow an online following at .

[The Creative Pistachio @TCPistachio]

If you keep doing the same thing

over and over again

You will achieve the same results

over and over again

[The Creative Pistachio @TCPistachio]

I'm Shaun and I help people and brands grow an audience online through content as I believe audience building is one of the most powerful skills any business needs.

Read this far? Sign up to my weekly newsletter at https://t.co/AcV18WdOGX ! Let's connect and be friends.

[The Creative Pistachio @TCPistachio]

Here's how I reframed my thinking to make creative work more enjoyable. 🧠

I told myself:

❌ I need to get things done.
✅ I get to help people solve problems.

[The Creative Pistachio @TCPistachio]

Regardless if you are running your own business or working at a company, we are all problem solvers, and solving problems is where the real value and joy of work is at.

[The Creative Pistachio @TCPistachio]

Btw I’m Shaun! I have a newsletter for creatives or brands that want to grow an organic audience.

It’s free and you can sign up at https://t.co/AcV18WdgRp

Let’s be friends. See you in your inbox.

[The Creative Pistachio @TCPistachio]

I’ve scheduled posts the past couple of weeks here on X

3 posts a day consistently at 9am 12pm and 3pm. Every day.

The result?

It was horrible.

Little to no engagement.

Feels very inorganic.

I’m going back to real time posting here. Learning from my mistakes.

[The Creative Pistachio @TCPistachio]

If you’d like to be friends sign up to my newsletter at https://t.co/AcV18WdgRp !

I’d love to connect with you in your inbox. We send helpful tips and advice on content creation weekly.

[The Creative Pistachio @TCPistachio]

Be vulnerable.

A little brain vomit before I sleep: I’m not an expert.

I’m not an expert at videography.
I’m not an expert at video editing.
I’m not an expert in SEO.
I’m not an expert at copywriting.
I’m not an expert at running a business.

Next ⬇️

[The Creative Pistachio @TCPistachio]

Don’t be afraid to be yourself. Improve 0.1% each day and you will enjoy the journey a lot better.

Cheers, friends. Goodnight.

[The Creative Pistachio @TCPistachio]

Having zero content ideas suck.

Reframing your ideation can help.

Change "content ideas" to "what should I talk about today?"

Speaking to your audience online should be like speaking to your friends.

Now start sharing and creating!

[The Creative Pistachio @TCPistachio]

Yes it has been said before

Yes it has been done before

but not by YOU.

Start posting today.

[The Creative Pistachio @TCPistachio]

Make your TikToks and Reels stand out instantly by

• removing logos
• focusing on storytelling
• creating with your brand's WHY, not the WHAT
• focusing on people not the product
• spreading value for free

content ≠ ads

Stop making content look like ads.

[The Creative Pistachio @TCPistachio]

Is it possible to grow on multiple platforms?

Yes it is

but don't copy and paste every post and share the same thing everywhere.

Different platforms require different strategies.

Do your research and don't stop experimenting.

[The Creative Pistachio @TCPistachio]

The hardest part of content creation

• isn't ideation.
• isn't filming.
• isn't writing.
• isn't editing.

It's getting through the phase of posting for days, weeks, months, years even, without expecting anything or very little in return.

[The Creative Pistachio @TCPistachio]

Was there a time when you saw something someone was selling and thought to yourself

"Hmm... I would do that for free." ?

[The Creative Pistachio @TCPistachio]

Don't obsess over investing in the stock market.

Invest in these instead:

• sleep
• books
• health
• yourself
• mistakes
• education
• your team
• sunscreen
• networking
• good habits
• experiences
• a good skincare routine

Agree to disagree.

[The Creative Pistachio @TCPistachio]

You do not need an expensive car, a million dollar mansion and a perfect looking body to get followers online.

You just need to be YOU.

[The Creative Pistachio @TCPistachio]

You don't become a successful creator by making viral videos from the start.

You do it by

• creating consistently
• listening to your audience
• learning from your mistakes
• improving 1% along the way each day

Greatness comes from practice. Start creating today.