Tom

Buy the spots and dots (media buyer)

[Tom @TCarrts]

@conortrains Matee your videos of your store journey have been super useful to workout how to approach things for my current attempt to get it off the ground and working

[Tom @TCarrts]

@CarlosMoralesG_ Have run in their stuff extensively, including a marathon. Stuff is quite decent, fit wise, just some seams and build quality are a bit meh, but expected given the price. Good way to access the aesthetic vs premium brands imo

[Tom @TCarrts]

@conortrains Are you fulfilling yourself now or start with a 3PL or something right off the bat?

[Tom @TCarrts]

@adamtaylorl Meta

[Olly Hudson @oliverwhudson]

Our 2026 playbook has been our most downloaded resource this year.

We've updated it with new chapters added - including a full breakdown of Meta's algorithm update published 31 March 2026, the rise of personas, partnership ads, AI UGC and how the next wave of ugc is developing.

The same frameworks behind £600M+ in revenue across the DTC brands we work with. Four pillars: Meta, TikTok, AI, and Creative.

Platform mechanics. Account structures. AI workflows. The creative formats actually driving incremental growth right now.

Retweet this post and comment "2026" and I'll send it over.

[Tom @TCarrts]

@oliverwhudson 2026

[Tom @TCarrts]

@benradack Static Ads

[Camilo Castañeda | Ad Creatives for Ecom @adswithcami]

I'm giving away the exact SOP my team uses to make claymation ads like this.

rt + comment "SOP" and I'll send it to you.

[Tom @TCarrts]

@Camicees SOP

[Tom @TCarrts]

@RomanEcom Traction

[Tom @TCarrts]

@tbpn @michaelmiraflor Huge mate, congrats!

[Tom @TCarrts]

@felixprehn Freedom!

[Tom @TCarrts]

@mizosisco @michaelmiraflor AI is hugely helpful for juniors willing to use it to make their work better. Easy opp to stand out vs peers. Use AI tools to improve your day to day work, which will improve your AI proficiency and help sell yourself to your mger/director

[Tom @TCarrts]

@michaelmiraflor Reminds me of kids getting chatgpt to write their essays. If you don't know the underlying thing and unable to think critically about it, ngmi. But it's a game changer for those that can i.e. actual devs, or people willing to put in a bit of effort and learn something

[Tom @TCarrts]

@michaelmiraflor It’s going to be the new SEO. Feels like 2010 all over again. Good time to be early 👀

[Tom @TCarrts]

@michaelmiraflor @robsaunders1 Started as a Common Projects clone and have carved out their own little space after everyone get bored of CP's in covid.

[Tom @TCarrts]

@michaelmiraflor What do you think CMO's miss when reframing marketing as a profit centre?

It can't just be an attribution thing, as I'd assume other depts that impact bottom line (i.e. product) would also run into similar issues illustrating their impact on P&L's

[Tom @TCarrts]

@michaelmiraflor Googling "best xxx Reddit" is where it's at. Reddit's actual search sucks. But they know that and just announced a pship with Google

[Tom @TCarrts]

@michaelmiraflor Gotta maximise the views on that creative you spent a pretty penny on. At least that's what someone's telling the CEO.

[Tom @TCarrts]

@michaelmiraflor Media agencies go haaard for Xmas parties. That's where all the margin goes m8