The Football Economy

The Football Economy is a show that dives into the financial, strategy and operational aspects of the football industry.

[The Football Economy @TFEconomy]

Ep 51 of @TFEconomy Show is live 🎙️

I sat down with Matt Rizzetta, Founder & Managing Partner of Underdog Global Partners, to discuss sports ownership, investment strategy, building sports and media portfolios.

📺 https://t.co/tnVloLj8q0

🎧 https://t.co/NJzEeLyB5B

[The Football Economy @TFEconomy]

Catch the full conversation below.

Youtube: https://t.co/tnVloLj8q0

Spotify: https://t.co/jx5tjDdwdX

Apple: https://t.co/JE1Q2eZtbK

[The Football Economy @TFEconomy]

The smart money moving into sport right now may be making a category error.

Not really on valuations. But on what kind of investment sport actually is. 🧵

[The Football Economy @TFEconomy]

So before committing capital, ask yourself honestly: what are you actually here for?

If the answer is a clean multiple in five years, there are cleaner places to find one.

If it's something more, sport may be among the most interesting asset classes of this decade.

[The Football Economy @TFEconomy]

Portugal today punches above its weight in producing football intelligence. You can trace it directly back to the cultural moment Mourinho created.

Truly iconic figures reshape labour markets, education, and career aspirations for decades.

#FootballBusiness

[The Football Economy @TFEconomy]

Before Mourinho, Portuguese football culture had one goal: become a player. The Figo generation defined success as being on the pitch. Coaching wasn't a career path young people consciously chased.

Then José Mourinho changed that. 🧵

[The Football Economy @TFEconomy]

Universities saw demand surge for coaching and sports management programmes.

Young people started thinking about football as an industry to build a career in.

Agents. Analysts. Directors of football. Commercial execs.

The talent pipeline broadened beyond the pitch.

[The Football Economy @TFEconomy]

Ep 50 of @TFEconomy Show is live 🎙️

I sat down with Ricardo Pinho, MD at Panorama LDA, to discuss player representation, transfer economics, scouting in Portugal, and the untapped potential of African football.

📺 https://t.co/Zd1VJ7XIOg

🎧 https://t.co/pv66GRxe7W

[The Football Economy @TFEconomy]

Episode 50 will be released on 28.05.2026.

Apologies for the delay, we are currently working through some internal technical issues.

Our regular posting cadence should resume shortly.

Thank you for your patience.

[Ibrahim Musa @ibrahimxm]

Excited to share that I’ll be speaking with Adriel Lares, CFO of @ChelseaFC, on @TFEconomy Show.

We’ll discuss his journey across @Disney , @MorganStanley , @fastly , @Stash and Chelsea, plus what football can learn from tech, entertainment and capital markets.

Stay tuned!

[The Football Economy @TFEconomy]

4/

The creator economy is maturing.

The managers who thrive will help creators build businesses behind them.

So as a manager it also helps if you think like a producer.

Full conversation → @TFEconomy Show 🎙️

Youtube: https://t.co/jYAhqbmsBA

[The Football Economy @TFEconomy]

The old talent management playbook is broken.

For years the job was: get brand deals, take your cut, repeat.

But the creators winning in 2026 aren't being managed, they're being built.

Here's the new framework 🧵

[The Football Economy @TFEconomy]

3/

A loyal audience is an asset class.

It can be monetised through owned products, exclusive content, events, and community access.

Managers should help creators own that relationship fully.

Media rights + show concepts can be sold to streamers and distributors too.