The Drum

The Drum covers modern marketing, agency business, creativity & the future of media. We help marketers make better decisions.

[The Drum @TheDrum]

Ads of the Week: Flannel beer, football furniture and a bank with heart https://t.co/3nCtpO0zkz

[The Drum @TheDrum]

Judge of the Day: Angelica Galvis on why craft is what stops an idea looking like everything else https://t.co/tbKgejEJgj

[The Drum @TheDrum]

Why Olaplex will not use AI-generated hair in its advertising https://t.co/yHy4UploA6

[The Drum @TheDrum]

10 Questions on Advertising… with Lauren Spearman https://t.co/24c9w5JBDU

[The Drum @TheDrum]

B2B has to compete across 3 webs at once and Matt Derella says none of them is optional https://t.co/JPefsiOl0B

[The Drum @TheDrum]

Jennifer Stack: LinkedIn’s war on AI slop could punish the wrong writers https://t.co/o6JHwTm7Pd

[The Drum @TheDrum]

You’re spending 95% of your budget where your audience spends 8 seconds https://t.co/Iie43xbKNZ

[The Drum @TheDrum]

Sian Conway-Wood: Marketing deserves a place in Britain’s technical education plan https://t.co/dR0mrxbfPK

[The Drum @TheDrum]

How one agency’s efforts to boost its city’s reputation could offer marketers a template https://t.co/1eucdeTMe5

[The Drum @TheDrum]

Judge of the Day: Carly Johnson says performance without brand demand is a race to the bottom https://t.co/NRDrMUFR3d

[The Drum @TheDrum]

The Creative Machine documentary asks what happens when AI wishes come true https://t.co/57JdlOfZeZ

[The Drum @TheDrum]

Margaret Wolfson: Why does a 3,000-year-old Odyssey inspire so many brand names? https://t.co/uzFyKywRDG

[The Drum @TheDrum]

AI enablement is exposing an organizational design problem https://t.co/yObAPfJuGK

[The Drum @TheDrum]

How Little Caesars turned Peter Parker’s apartment into a creator hit https://t.co/mHxpg19spq

[The Drum @TheDrum]

What Google’s latest update tells us about the shift towards ‘search everywhere’ https://t.co/PG57DE26Xa

[The Drum @TheDrum]

Cracker Barrel CEO Julie Masino is out. Was the logo really to blame? https://t.co/xXAKSklHyr

[The Drum @TheDrum]

Mark Palmer: The Odyssey’s 4P marketing masterclass proves the classics still work https://t.co/OCCqTNlfj0

[The Drum @TheDrum]

Coca-Cola follows a can from factory floor to family-run businesses https://t.co/SODyekVcz4

[The Drum @TheDrum]

Fast feet, smart plays: how any brand can score with fans https://t.co/Zo7nBs95DS

[The Drum @TheDrum]

Group chat summer? What Charli XCX’s anti-marketing predictions mean for brands https://t.co/cxxKfOcOuG