tides

we launch b2b tech // also here for the memes

[tides @tides]

the b2b funnel:

spend money getting attention
get lead
ignore lead
buy new lead gen tool
complain about pipeline
repeat

absolutely cinema

[tides @tides]

founders will buy:

3 outbound tools
2 crm add-ons
an ai sdr
another sequencing tool

before fixing the actual message.

beautiful.

[tides @tides]

One idea. Four formats.

Post the cheapest version with one clear claim.
Wait 48 hours. If it hits, expand into long-form with the mechanism + an example.
Cut that into a carousel (one idea per card).
Then strip it into a one-page follow-up sales can send after a call.

Spend 20% creating, 80% repackaging what worked. Invert it and you make more, land less.

[tides @tides]

Owned distribution is a boring idea that takes about eighteen months to pay and then never stops.

Rented:
• ads
• referrals
• a marketplace
• someone else's newsletter.

Access you pay for per unit and lose the day you stop paying.

Owned:
• your list
• your CRM
• your handles
• the relationships your team built and wrote down.

Most teams find out which one they have during the quarter they can least afford to find out.

[tides @tides]

"We have a pipeline problem" is usually a misdiagnosis.

Three tells you are looking at a process problem instead:

1. Your best month and your worst month are five times apart, and nobody can explain why.

2. Leads convert in one channel and die in another, behind the same offer.

3. Your strongest rep cannot tell you why they win. They just do.

If two of those are true, the leak is downstream of the lead. More leads poured into a leaky system drain out faster.

Find the leak before you pay to fill the tank.

[tides @tides]

@marclou once you have momentum you truly cant stop glad to see you actually sharing your journey along the way

upwards sir

[tides @tides]

@paolo_scales this is a solid strat

[tides @tides]

Execute, Analyze, Iterate, Document.

Three feel like progress. The fourth gets skipped and it’s the one that makes the others matter.

Documentation turns month-four ramp into week-one execution. It turns “our best rep is great” into “here’s the playbook.” It’s what buyers are really buying.

Skip it and you don’t have a system you have someone’s memory.

Write the stage definitions, routing rules, and follow-up sequence. That’s the D in E.A.I.D., and it’s how you build a machine.

[tides @tides]

@0xfJuan juan of a kind

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@robj3d3 not enough time to pack it up

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@samuelthompson insane low cost

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"they built systems, not campaigns"

is the line in here doing all the work.

Every founder reading this has the same feed
the same algorithm
the same $0 to post.

Most accounts still go quiet by week six

because there is no documented process underneath the posting.

> One sequence per ICP, so the message matches the reader
> Every reply routed into the CRM with context attached
> Follow up owned by a name, not a shared inbox

Rising Tides is stacked for exactly this.

Owned distribution is the only real moat. The channel is just where it lives.

[paolo trivellato @paolo_scales]

https://t.co/AY3c7rROgd

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@WiFiMoneyGuy build the interest first then build the product

and grab their emails...always

[tides @tides]

boring businesses print money

[Marc Lou @marclou]

I compared 1,127 startups:

B2B B2C Difference
Revenue $2,851 $884 3.2×
MRR $750 $264 2.8×
ARPU $31 $11 2.7×
Rev. growth +0.2% −5.6%
0 → $1K 90 days 101 days

All B2B economics are stronger.

What they're selling:

🔌 APIs
📊 Analytics
📈 Sales tools
🤖 AI automation
💻 Developer tools

Start a boring business.

Numbers are median.
Data from @trust_mrr.

[tides @tides]

The typical cold email sender earns one reply per 135 contacts.

One client sent 36,814 emails at 40% open, and 28.86% of the replies came back positive.

Same market. The difference was the system. We map it on a 30-min audit: https://t.co/w5V9UF0b9b

[tides @tides]

We have run outbound for 275+ B2B companies.

The pipeline problems look different on the surface and run identical underneath: a dirty list, a slow handoff, or a funnel that leaks.

Fix the system and the numbers follow. They always have.

[tides @tides]

64% of cold email replies land within the first hour. The typical reply comes in about 10 minutes.

Follow-ups sent days later mostly reach people who already decided no.

Speed into the inbox, and speed on the reply, is most of the game.

[tides @tides]

@OnatAksaray email list are one of the most important things

no way email is gone in 2026

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@morganjingram just never stop posting

[tides @tides]

The 2026 cold email benchmark confirmed what we see across 275+ campaigns.

The gap between the top 5% and the typical sender is not talent or luck. It is verified sending, a clean list, a short first email, and fast follow-up.

A system, repeated.