The Long and Short

Shedding light on what makes effective graphic design, that benefits your organization, getting the best value for your creative investment.

[The Long and Short @TLASblog]

Is this a thing...? And not satire...? Good grief!!! #QuidProQuo #ImpeachmentHearing #DonaldTrump #toxicbrand #Republican #personalhell

[Getty Images News @GettyImagesNews]

President #DonaldTrump holds notes while speaking to the media before departing the White House for Texas 📷: Mark Wilson #QuidProQuo

[elevator @elevatordesign]

“Just as companies decarbonize their businesses, they should think carefully about how they contribute to the destruction of our information ecosystem” - #CMOs will need to consider which platforms fit with their #brands #CSR future #brandmarketing #branding #social

[The Long and Short @TLASblog]

Love this! #brandwin #branding #brandmarketing #brandambassador @AirCanada @IamSandraOh #Canadian

[elevator @elevatordesign]

Brand Ambassadors #AirCanada and #IAmSandraOh work authentically together to re-affirm both their places as cultural icons. #lovingit #branding #brandambassadors #aircanada #canada #brandmarketing #branding101 #elevatordesignstudio #agency #eh https://t.co/O2eSuYJ6mM

[The Long and Short @TLASblog]

Worried that they will be branded by scandal, corporate partners ending royal family ties. #branding #damagecontrol #Epstein #PrinceAndrewInterview #RoyalFamily

[elevator @elevatordesign]

Brands are much more reactive to potential toxicity, even the Royal Family are not immune from corporate fallout, as partners run a mile after Prince Andrew's Epstein Interview. #branding #scandle #toxic #brandassociation #epstein #priceandrew #PRfail https://t.co/tVQMFNneSq

[The Long and Short @TLASblog]

Kewl bottle design! #Packaging #branding #spirits #bottles

[TOKY @tokybd]

Meet Flora, the new aperitif from @1220spirits. Sweet with floral and citrus notes, Flora takes its name from the goddess of flowers and spring. #packagingdesign

[WIRED @WIRED]

Scientists trying to gain a better understanding of how organisms process chemical information have uncovered coding strategies that seem especially relevant to problems in AI. https://t.co/4lUBAtwAJX

[Mashable @mashable]

This 3D-printed bio-wall is making headway in sustainable architecture

[The Long and Short @TLASblog]

UK now - Schweppes packaging is a much more trim and sexy affair than their North America offering. And tonic no doubt is much more ubiquitous in the Gin loving nation. #schweppes #tonic #packagingdesign #branding… https://t.co/VWvOlQXGSi

[The Long and Short @TLASblog]

Advertising now - Ever wonder how snacks and food look so very good, when it's time for their close up. Not is all as it seems. #advertising #photography #design #branding #foodphotos #thelongandshort https://t.co/74IfjED3n1

[The Long and Short @TLASblog]

Cause Advertising now - Nike and Serena Williams sent a powerful message about women during the 2019 #Oscars this year, with #crazy, a wonderfully raw and motivational mesage. #advertising #csr #design #nike #justdoit #serenawilliams #brandedbysochi https://t.co/9kV4iduANV

[The Long and Short @TLASblog]

Where does your brand stand? - Here is an interesting graphic showing the rise and fall in just seven years of the top Global brands. (ironically this info graphic is more function that form). #branding... https://t.co/IzePiGyMp6

[The Long and Short @TLASblog]

WHAT WHERE THEY THINKING? - It's only the beginning of February and we feel that is grotesque product design and marketing blunder will go down as this years top 'what were they thinking' moment. Imagine how... https://t.co/zWMK9c3dlk

[The Long and Short @TLASblog]

AI now - And the incredible DATA GATE the World’s First AI Astronomical Research Data Sculpture Public Art by Ouchhh and TRU-M. The installation consists of 3 parts; Form, Light and Space. Light is world’s... https://t.co/sq28UVH34L

[The Long and Short @TLASblog]

History in the making - 35 years ago Apple launched the Macintosh in 1984. The company, way ahead of it's time, took it... https://t.co/tyNbTjJwqa

[The Long and Short @TLASblog]

Tech Design now - And deciding who dies! With the apparent arrival of self driving cars being on the not too far distant... https://t.co/1xpfEpWopH

[The Long and Short @TLASblog]

Advertising - A Mexican airline deals head on with the American anti Mexican sentiment, offering potential customers to look within themselves for a discount. Very Clever #advertising #brandmarketing #advertising101 #thelongandshort https://t.co/pJVZec4SOe

[The Long and Short @TLASblog]

Advertising now - And Gillette seize the day and their brand and and run to redefine masculinity in a #metoo era. As 'The Best a Man Can Get'... https://t.co/mCPVFnLv7I

[The Long and Short @TLASblog]

Remembering a marketing Pioneer - Lester Wunderman, founder of the agency that bore his name and longtime advertising executive who is generally recognized as the “father of direct marketing,” passed away of natural causes on Wednesday, Jan 9. https://t.co/vWqYvX6hLu

[The Long and Short @TLASblog]

Human Mortality and Design - We touched on how it is design that will help the human race endure, a while back on our blog. Here Paola Antonelli takes a more final view of the roll design may play in the... https://t.co/0rnRO1p36k

[The Long and Short @TLASblog]

It's time for design - This clock design shape shifts during the day and time passes. #beautiful #timefordesign #design #productdesign #thelongandshort https://t.co/sT6K1VXIFM