TMLA

The Marketing and Leadership Academy
Gain knowledge, create change.
CIM Accredited Marketing Courses

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Unlock the Power of Social Media Listening:
Learn how to turn online chatter into actionable data in our Strategy and Planning module, part of the Level 6 Diploma in Professional and Digital Marketing.
📍https://t.co/MkPfqkL4RQ

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Segmentation isn’t just a marketing buzzword… it’s the key to building stronger connections with your most valuable customers.
Ready to unlock the power of segmentation like Netflix? Join our Marketing Impact course in Jan
📍https://t.co/XP6OCqXBDA

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Last night wrapped up the first modules on the new Professional and Digital marketing course. Wishing all our Level 4 and 6 students the best of luck with your exams, we're sure you'll smash it!

#TMLAInsights #MarketingLeadership #marketingeducation #marketingtraining #TMLA

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Content audits are a vital part of any effective marketing strategy. By evaluating your existing content, you can uncover hidden opportunities to enhance your performance and stay ahead of the competition.

For more - https://t.co/MKc0sPNtwz

#ContentMarketing #TMLAInsights

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🎯 Turning Pain Points into Loyalty:
One brand that has mastered this is Uber. In tonight’s Customer Journey Optimisation session, we explored how Uber’s customer-centric approach has helped it become a global leader in customer-first innovation.

https://t.co/G2p59fm1Th for more

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Our Level 4 students are looking at content use for organisations this week. Here's some useful tips for anyone talking to B2C audiences; featuring a case study from favourite outdoor app komoot

For more info on our level 4 course, visit https://t.co/PgvMDOCvyh

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The dreaded ice breaker question.... Our Level 4 Cohort started last week on our Content Marketing module and their biggest challenge was the ice breaker questions. Are fun facts still a thing, comment below with yours or let us know if you have an alternative intro?

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@JohnLewisRetail Love this. Definitely one for our students to study 👏

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We had our first cohort starting on our Level 4 course last week. Here's an insight on what you can expect at our welcome sessions...

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We are thrilled to unveil our brand-new look, a sleek new website, and the launch of the latest CIM syllabus! 🎉

https://t.co/4X22QF8Jo6

#TMLA #Marketing #Leadership #NewBrand #NewWebsite #CIMQualifications #ProfessionalDevelopment #CareerGrowth #MarketingTraining

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🎨Wouldn't it be fun to create your own stickers on IG, with a little help from AI?
That's not all. Instagram is experimenting with generative AI to present new features to regular users.

Learn about the possible updates 🌟
https://t.co/SEPoCNFTA9
#generativeAI #TMLA

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Change is everywhere, whether we like it or not.

What is your take on Twitter transforming into X?

Here is an opinion piece, just as a food for thought.
↘️
https://t.co/mRN9TI0Rh1

#XTwitter #twitterbird #TMLA

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😕You are planning to build an e-mail marketing list for a long time, but don't know how to start?

No worries.
🧩Here are some step by step explanations to help you figure out the puzzle.
https://t.co/CH0n6Lplrm

#EmailMarketing #MarketingTips #DigitalMarketing #TMLA

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📢Amid the confusion of Twitter's rebrand, Threads offers a more traditional Twitter experience. 💬🚀

The latest addition: a 'Following' feed & 'For you' streams.

Check it out! 👀 https://t.co/j5WGXw33Mh
#Meta #Threads #SocialMedia #NewFeatures #TMLA

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Many marketers have jumped at the opportunity to experiment with AI, the quickly developing technology has also posed several challenges for the industry, including brand safety.

If you are asking how, read more 👇
https://t.co/mSakaf2cNv

#digitalmarketingtips #AIgenerated

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Distinctive brand assets are widely seen as crucial in creating mental availability for brands.

Yet a new study classes only a small minority as truly distinct, suggesting brand codes are not being deployed to their full potential.

Want to read more❓
👉https://t.co/2xUY8VEqpq

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The Gen Z cohort is on track to become the largest customer base by 2026, so it’s worth getting to grips with what they want and how to give it to them.

Let’s have a quick look at 12 tips to better reach Gen Z through the link ⏩https://t.co/zbUQfhFwD2

#GenZ #brandstrategy

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The Sustainability Gap Index aims to quantify the value that can be gained or lost by brands through sustainability efforts.
It shows ‘green-hushing can be as detrimental to a brand as greenwashing.
👉
https://t.co/lNuxcdN19X

#greenwashing #sustainability #marketingsuccess

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ChatGPT may generate false, misleading or biased outputs + it's difficult to trace the error source.

The issues require regulatory intervention - acknowledged even by OpenAI’s chief executive.

To read more on the risks ⬇️
https://t.co/ICW7DCZkD0

#LLM #AI #marketingstrategy

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Brands need to determine whether they want their slogan to be remembered or liked, as new research shows
🧠the most memorable brand slogans are
👎often the least liked.

Find out more: https://t.co/0DtHNWGMma

#Marketing #Branding