25+ years helping businesses protect their brands. Veteran trademark attorney & author of *Trademarks Made Simple*. π Comment "BOOK" for a FREE workbook.
Stylized Mark vs. Logo Mark: What's the Difference?
A stylized mark focuses on the visual appearance of words or slogans, while a logo mark focuses on a specific design. Understanding the difference can help you prepare your trademark application.
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Why Trademark Logos Must Be Described in Words
Registering a logo involves more than submitting the image.
The trademark application may require a detailed description of the logo and its individual elements.
Steven Thrasher explains why describing a logo can be more challenging than you might expect.
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What Does a Standard Word Mark Protect?
A standard word mark protects the wording itself, regardless of font or style. It can offer broader flexibility, but marks in crowded fields may face closer scrutiny.
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A standard word mark protects your branding regardless of the font or other visual elements that accompany it.
Steven Thrasher explains why this type of trademark can give you more flexibility.
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Why You Should Keep Your Website Page Live After Taking a Trademark Screenshot
Don't take down your product or service page after capturing your trademark screenshot!
Keeping the page live allows the trademark examiner to review it when needed.
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