Measurement Standard

TMS is a monthly newsletter dedicated to advancing communications measurement & evaluation as vital business tools. TMS is published by @CARMA.

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Must-Read: "An Annual Check-Up for Your Measurement Program" https://t.co/jPebfWI5yn by @ChipGriffin

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Learn about what the premortem is and why it’s helpful for planning via @HarvardBiz, and more on our reading list https://t.co/L2XzswmB7o

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Email lists are a great way to nurture leads & stay engaged with audiences. Get tips on forms that convert people to your lists via @KBakes2226 https://t.co/0TBtJyo3V0

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.@tien_spirit explains how to create a social media content calendar, and more about communications planning on our reading list https://t.co/Xffs33xw0i

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@prconversations Thanks so much for sharing!😊

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We’re getting farther into planning season. Review these 3 tactics to retire from your social strategies via @kellyshelton32 https://t.co/gNjEYsF0D2

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.@ankitpr89 outlines 9 ways to produce great content on a reduced budget, and more on our October reading list https://t.co/bSUPTBHvQF

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.@HarvardBiz recently conducted a survey about customized communications & marketing. Check out some key findings via @PRDaily https://t.co/VIoRvoeXCD

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.@DaniMansfield discusses 15 creative exercises that are better than brainstorming, & more about planning on our reading list https://t.co/DCWOGgHWIT

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ICYMI: October’s Video of the Month features @nilofer’s TED Talk on how to make meetings more effective https://t.co/XmJ87Hmnbf

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.@cspenn explains how to prepare a marketing budget, and more on planning & budgeting on our reading list https://t.co/5VuEaCXMMm

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Planning season is the ideal time to reevaluate the work you’re already doing. Get tips from @ginidietrich on assessing your brand’s social media https://t.co/VvnNwJSg9P

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Learn why planning backwards may be better than forward planning via @qz, and more on our October reading list https://t.co/ORhQYTguh5

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Get 15 tips for trimming your marketing budget via @ForbesCommCncl, and more on our October reading list https://t.co/sAt7dcws1O

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Watch October’s Video of the Month for tips on producing creative ideas during your next meeting https://t.co/E5A2Na7TSO

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.@RohitBiz2Credit discusses how to plan for the busy season, and more about communications budgeting & planning on our reading list https://t.co/0Hq4PxaV8w

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October’s Video of the Month features @nilofer’s @TEDTalks on how to make meetings more productive https://t.co/Ri8Qsdy7ac

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Is your brand getting ready to plan its #PR strategies for 2019? Download @CARMA’s newest eBook for tips on overcoming common #PRmeasurement challenges https://t.co/ALUw4JcDQM

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.@rachnabaruah explains how to market your brand on a small budget, and more on our October reading list https://t.co/ptN5z2gM7a

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Content marketing has changed in recent years, but communicators still experience the same challenges. Check out @matthewbarby’s guide to content strategy https://t.co/numyAV0U8w