Tom Swanson

Adobe is the most innovative and exciting and inclusive place I have ever worked. I live and breathe Adobe, but the opinions here are my own.

[Tom Swanson @TPS4Adobe]

AI is everywhere these days... and healthcare is no exception. Join me as we discuss the impacts of AI in healthcare marketing with Modern Healthcare.
https://t.co/uxrvxnWL08

[Tom Swanson @TPS4Adobe]

Almost half of all CMO's say that AI is critical to content creation and optimization. Are you leveraging AI to streamline your content supply chain?
https://t.co/xroBheWJta

[Tom Swanson @TPS4Adobe]

SHOUT OUT to our Platinum Partners at Deloitte as they continue to absolutely crush digital transformation in Healthcare with Adobe HIPAA-Ready solutions. THANK YOU!
https://t.co/XMrLlZBkWx

[Tom Swanson @TPS4Adobe]

Our partners at Bounteous X Accolite have hit the transformational nail on the head with how to boost the value of your real-time CDP. Check out this blog from the brilliant Abby Matchett on the value of Adobe's Healthcare Shield.

https://t.co/5F2furDlZF

[Tom Swanson @TPS4Adobe]

Pharma companies are expected to play a much larger role in communication and education with customers be they HCPs or patients. Learn how your company can leverage data to improve outcomes and drive revenue.

https://t.co/KwZ3TjbQfB

[Tom Swanson @TPS4Adobe]

Healthcare payors are under pressure to transform customer engagements while simultaneously cutting costs. Learn how Adobe can help you transform your company into an experience business.

https://t.co/PHEFHUKJUB

[Tom Swanson @TPS4Adobe]

Coordinating marketing and sales is a critical operational challenge when targeting healthcare professionals. Join Frederik Bay, GM of Healthcare at Adobe, as he discusses how to supercharge HCP engagement with AKTANA and our partners at EPAM.

https://t.co/S3hOs2zwLk

[Tom Swanson @TPS4Adobe]

The HHS guidance regarding what is defined as PHI changed the rules of the healthcare analytics game. Adobe's Customer Journey Analytics is HIPAA-Ready and is a total game-changer. https://t.co/sAbRpEIE8o

[Tom Swanson @TPS4Adobe]

If you missed Adobe Summit this year - or want a quick refresher of the Healthcare Highlights - we have you covered. Check out the recording of the webinar we hosted post-Summit to review the best of what was covered in Healthcare. Enjoy!

https://t.co/xDlMRjtMgL

[Tom Swanson @TPS4Adobe]

Pfizer is transforming its content supply chain to bring scientific breakthroughs to market at lightspeed by partnering with Adobe. Read about this success story and watch the video they shared during the Adobe Summit 2024 Opening Keynote!

https://t.co/HVZRXQxg0X

[Tom Swanson @TPS4Adobe]

Consumerism in healthcare is driving demand for access, convenience and price transparency that is reshaping the industry. But changes in the rules alone cannot change the industry - consumers are driving force of change.

https://t.co/1K6amO5sxG

[Tom Swanson @TPS4Adobe]

The digital landscape is changing every day as healthcare consumers demand more and more personalization. Join Adobe's Tory Smithe and Arun Manoharan as they delve into the dynamic world of digital strategy and personalization in healthcare!

https://t.co/BhJQIKvOGg

[Tom Swanson @TPS4Adobe]

Novo Nordisk wins "The Analyzer" Experience Makers Award at Adobe Summit 2024! Powered by Adobe Customer Journey Analytics the company achieved a 118% lift in web conversion rates and is inspiring customers to spend 44% more time on its web properties.
https://t.co/MwZnEcge7F

[Tom Swanson @TPS4Adobe]

The healthcare industry was EVERYWHERE at Adobe Summit 2024!  We had the most healthcare-specific speakers and breakout sessions ever, AND they are all available to you on-demand at https://t.co/H4onWPK1Fl

Check it out and relive the best of the best!

[Tom Swanson @TPS4Adobe]

Your Rx for personalized healthcare CX. Discover 7 strategies to set you up for success. https://t.co/XcYUbNOa3X

[Tom Swanson @TPS4Adobe]

Since healthcare is personal, every consumer interaction should be too. Discover the possibilities of personalized journeys with this video. https://t.co/FW2nEjKD4Y

[Tom Swanson @TPS4Adobe]

LOVE this summary of Adobe Summit 2023 from our great partners at Slalom...
https://t.co/PA8LZyNwVp

[Tom Swanson @TPS4Adobe]

https://t.co/bzKBcJXnda

[Tom Swanson @TPS4Adobe]

https://t.co/RysuJ5X6C9

[Tom Swanson @TPS4Adobe]

I am honored to be a "keynote" speaker at the Perficient Healthcare lunch at Adobe Summit in the Grand Lux Cafe on Wednesday, March 22nd at 11:45am. Join us for conversation and networking opportunities with your peers in healthcare. See you then

https://t.co/rWsHnOJFZ0