Tom Strathern

Building B2C mobile apps

[Tom Strathern @TStrathern]

Finally hit $15k!

Do not put off marketing, it’s everything.

My app has no auth, servers, or AI. Just some solid marketing.

[Tom Strathern @TStrathern]

@IamJoshJackson Good idea haha. Might be time to get X premium 😂

[Tom Strathern @TStrathern]

The fact someone will pay $11 a week for my app is crazy!

That’s more than Netflix, Spotify, even some gyms!

[Tom Strathern @TStrathern]

@carlmonkft Are organic TikTok posts still region locked? I’m in Australia, reckon I need a VPN to reach US audiences?

Thanks for all the TikTok alpha bro 🙏

[Tom Strathern @TStrathern]

Some advice for indie app builders…

Stop building 100s of apps. Build one really good app and try 100s of ways to market it.

Set up an MMP like AppsFlyer just once in your app and you can use it on basically all the ad platforms!

[Tom Strathern @TStrathern]

Just launched on Android and it already makes a 1/3 of my revenue

Don’t sleep on it

[Tom Strathern @TStrathern]

When you finally find a marketing channel that works…!

[Tom Strathern @TStrathern]

@carlmonkft Congrats bro!

Too much binary advice is given out on X… Reality is, most things are nuanced. Hard paywalls, soft paywalls, trials, marketing channels, etc all depend so much on your product and goal. Just got to try shit and see what happens

[Tom Strathern @TStrathern]

@thatdadjacob Congrats! So all you had to do was remove the ‘calculator’ aspect?

[Tom Strathern @TStrathern]

@IamJoshJackson Probably soon mate! Working on adding the MMP. Shall let you know 😁

[Tom Strathern @TStrathern]

I'm all in on SEO atm...

But I do worry it'll become redundant soon, given AI.

And my even more doomer opinion is that Meta & TikTok are going to become even more popular so it's probably best to learn how to get attention on their platforms...

[Tom Strathern @TStrathern]

@thatdadjacob Good luck! Let us know the outcome 🙏

[Tom Strathern @TStrathern]

@MaxHirsch13 I work for a company that does $1mil in revenue a day through an app and even that’s been waiting over 3 days for a review

[Tom Strathern @TStrathern]

@thatdadjacob Very nice. Shall try build something similar, looks very handy

[Tom Strathern @TStrathern]

@thatdadjacob Haha, how kind of them lol. What API does it use? Just Google Search Console?

[Tom Strathern @TStrathern]

@petersapps Looks like things are trending up overall bro, you got this!

[Tom Strathern @TStrathern]

Make sure you're testing your paywalls on @RevenueCat

[Tom Strathern @TStrathern]

@publicappscom Generated about 100 pages, 50 got ranked so far. 0 Domain Authority. Took about 2 months for meaningful traffic

[Tom Strathern @TStrathern]

Huge achievement to have reached $10k this past month!

As boring as it is, marketing is worth it… Who knew haha

[Tom Strathern @TStrathern]

@0xMas0n @carlmonkft pSEO for me oddly, even though it's not ranked very highly haha