According to The Sun, #LISA reportedly earned an estimated £9 million during the 2026 FIFA World Cup through performances and high-value brand endorsements.
The outlet added that the tournament introduced LISA to mainstream sports audiences, further expanding her global reach and increasing her value to international brands:
“The World Cup amplifies Lisa’s already enormous global appeal and introduces her to mainstream sports audiences, increasing her value to international brands.”
Sue Kim's 'Always Lalisa', a documentary about BLACKPINK's Lisa, will premiere at the Toronto International Film Festival (TIFF) this year
See the full festival lineup here: https://t.co/X7P0Ad3Fao
(Photo: Getty)