distribution is everything, but the strongest distribution channel is a community that actually wants to participate. creators, affiliates, referrals & owned channels all work better when your most obsessed customers become part of the growth layer.
“Distribution is everything” comes down to:
- onboarding the right influencers/creators
- nailing affiliate marketing
- effective media buying
- building owned media channels
- having referral growth loops
…and doing this all with strong and sustainable unit of economics
Consumer crypto marketing is just consumer marketing now.
Tuck the bed, fold the sides, roll it. 🌯
@tyhunnny & @nicolasjammet made the wrap of our obsessions at @sweetgreen.
Full episode of Obsessions With… Nic is live on Substack. Link in bio.
The wrap is back, so obviously @tyhunnny & @nicolasjammet started dropping bars.
We pulled up to @sweetgreen with one mission: learn the wrap technique & maybe convince Nic that the world needs a TYB Obsessions wrap.
Watch the full episode of Obsessions With… Nic now on Substack. Link in bio.
We’re at the @sweetgreen USC campus location with @nicolasjammet 👀
Founder of Sweetgreen, Ty’s longtime bestie, HYROX obsessed, & the man we’re hoping to convince into making a custom TYB Obsessions wrap.
New episode of Obsessions With… drops Thursday at 1PM EST.