Jose

Phantom Press | Marketing disruptive Web3 products | Documenting my journey in web3

[Jose @Tacoio]

Architecture taught me to think in systems. Marketing taught me to apply them.”

“Design and marketing are the same craft — both shape how people feel, think, and act.”

“Every line in architecture has intent. Every word in marketing should too.”

[Jose @Tacoio]

Before I built Phantom Press, I ghostwrote for Web3 founders.
That experience taught me something powerful:
The best founders don’t “sell.” They teach.

Every post, every thread, every interview — it wasn’t about hype.
It was about giving people a reason to believe in what they were building.

So when I started my agency, that became the mission:
Turn founders into teachers.
Because when you teach, people trust. And trust scales faster than ads.

[Jose @Tacoio]

I finally filmed my second YouTube video after 3 months of silence.

The first one did better than I expected. The second one feels truer.

Sometimes silence isn’t laziness — it’s alignment.

[Jose @Tacoio]

Motivation is temporary. Systems compound.”

“You don’t rise to the level of your goals. You fall to the level of your systems.”

“The most consistent creators aren’t motivated. They’re structured.”

[Jose @Tacoio]

Don’t answer my DMs

This account has been compromised, I may be sending you a drainer link

[Jose @Tacoio]

Don’t answer my DMs

This account has been compromised, I may be sending you a drainer link

[Jose @Tacoio]

I realize the bold move that I made

I said fuck my university degree, I am going fulltime Web3

A year ago I set the ambitious goal

7 months in I stood at the edge of the cliff ready to jump

I was ready to leap into the unknown

At the start I had the most cringy morning routine

- Ice showers
- My alarm didn't wake me up, I woke it up
- Meditating outside so I got sun exposure as well

Anything a Guru said I did it better

Invested more in myself than ever before

Bought trash courses left and right

I got a mentor as I knew nothing about business

Getting on calls with my mentor during my 9-5

Taking sales calls before, during lunch, and after work

Creating content on what ever free time I had left

My boss at work looked at me like I was crazy, but I appreciate that he never once tried to stop me.

I was getting 4-5 hours of sleep for 2-3 months

I was exhausted and pale. I was told I look like drug addict at one point

There was nothing glamours about any of it

I share this with you not to make myself feel better or make myself look like I am better than anyone

I am extremely grateful for the position I am in, there was no luck involved

Just so many sleepless nights, failures, and hate from others

If you're not ready to jump off the cliff, you might as well stay where it's safe and that is 100% okay

If you do want this, you gotta jump off

Don't lift your head up till you make it, but remember, going full monk mode and hiding away isn't the only way.

Find a distraction – like a cute Latina who might break your heart.

Life's about balance, not just about hustling in solitude, but losing your momentum is one of the worst things you can do

That's a story for another day

[Jose @Tacoio]

When I started my entrepreneurial journey, I was consumed by building the next big thing. But over time, I realized that success isn't just about the product—it's about the narrative that resonates deeply with your audience. A compelling story is the difference between fading into obscurity and thriving in Web3.

[Jose @Tacoio]

@0xSweep greed leads to losses

[Jose @Tacoio]

@litexo they care about profits, disregarding humanity

smh-

[Jose @Tacoio]

@btcbongo nah cause that'll actually be a big win for this space

a sign of maturity too cause we basically choosing value > speculation

[Jose @Tacoio]

@DeimosWeb3 Well said Deimos

[Jose @Tacoio]

We all want to stand out in Web3, but how?

The answer isn't fancy marketing tricks—it's authenticity and value

Speak to real pains, share your journey openly, and offer insights worth reading

That's how you build a loyal tribe that sticks with you, not just empty vanity metrics

[Jose @Tacoio]

@queenmoon1337 how about you rest?

[Jose @Tacoio]

@RokBoogas Agreed but very little do it

[Jose @Tacoio]

@Bonglo_io honestly man

we should take a stand against consensus gambling

[Jose @Tacoio]

@1xGWYN It really isn’t pero old have to genuinely like what you are building for them to stay

[Jose @Tacoio]

@novychann Easier said than done when many don’t know how to portray themselves correctly through their tweets

[Jose @Tacoio]

@M0RNG0 Even for myself I am learning to find my voice to show more of my personality through my tweets

[Jose @Tacoio]

@LeylaGreenhill Definitely is

[Jose @Tacoio]

@lucainweb3 Thankfully it was one of my degen wallets and not my main