Taiwo | Product Page Copywriter

I write product pages and emails that help e-commerce brands turn more visitors into buyers. Book a page review:

[Taiwo | Product Page Copywriter @TaiwoCopyair]

Bracketts Beauty, Nsongudua body butter.

The description wrote to skin that reacts to triggers. The how-to-use said not suitable for sensitive skin.

Same buyer, welcomed and turned away on one page. I sent them the line. They corrected the copy.

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@Advalor "83 retailers, and the rules barely changed the outcome. Being allowed in was never the gap. Once the agent is in, nothing on the page says why this shop and not the next one."

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@abdul_wadood00 says shopping agents "barely browse at all." They run on price, stock, specs, policies.

Fair. That gets the agent to the cart.

Why this store and not the next one is a sentence, not a field.

Is that sentence anywhere on your page?

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@abdul_wadood00 @tobi “They go back because nobody shows them the version that pays. For a small store agentic commerce is four text fields and one line saying why this store. Not a new channel. Not a new tool.”

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@jasonbraun @ShopifyDevs 5,800 characters and not one of them says why a person picks this store. The agent can find the product and still can't find the reason. That's a copy problem wearing a technical costume.

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@POPrintan You’re taking orders in the DMs, but the post never says what the calendar costs or how long I wait for it.

[Taiwo | Product Page Copywriter @TaiwoCopyair]

A handmade shop's Christmas post yesterday:

"If you're thinking about Christmas, now is the time to get your orders in."

No cutoff date, and nothing on whether today's order arrives before the 25th.

In November that's the whole question.

Is your Christmas cutoff on your page?

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@Nuella917730 Put it right under the product name, that's where it does the most work. And if you ever want the rest of the page tightened around it, I do that now. ₦30,000, three days.

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@Fireborn63 You’re taking orders before you close for Christmas, but you never say when the cutoff is or whether it arrives in time.

[Taiwo | Product Page Copywriter @TaiwoCopyair]

Climax Skincare — Shea Repair Body Butter.

One of your strongest reviews comes from a mother whose son’s eczema patches calmed down within a week.

But the page doesn’t explain whether the product is suitable for children.

Can parents confidently buy this for their children?

[Taiwo | Product Page Copywriter @TaiwoCopyair]

Told a Calabar skincare brand her post said "order now" but never said what, or why.
Then pointed at her own comment. The reason was already there.
Today she said "Okay would do."
Now I wait to see it on the page.
What's sitting in your comments that should be on your page?

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@Nuella917730 Did you get it onto the page? Curious how it reads.

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@xpressoh11 @sytaylor Exactly. Nobody writes a hero line about a return window, but that’s the line that closes the sale. And it’s the same line an agent reads before it recommends you. Boring is doing two jobs at once.

[Taiwo | Product Page Copywriter @TaiwoCopyair]

Beauty by AD, Luxe Skin Foundation.

Twenty shades listed as BAD01 to BAD20. No guide to which shade suits which skin tone.

The page sold twenty options and one guess.

Send me your product page and I'll show you the line it's missing.

[Taiwo | Product Page Copywriter @TaiwoCopyair]

I sent a shop owner a note about her post. She replied "Oh sorry about that."

She thought I was telling her off. I was telling her a buyer reads it and still can't picture the product.

Who last told you your page was unclear?

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@Borgatababe23 You set a sales goal for the night
. You never gave anyone a reason to pick one pen over the next.

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@hellocutecumber You told them when it ships. You never told them what it is, or who it’s for.

[Taiwo | Product Page Copywriter @TaiwoCopyair]

A skincare brand told me why someone should buy from her.

"Glowing skin is a flex. You'll look good when you're older if you invest now."

She wrote that in a comment. Her page doesn't say it.

Where does your best sales line live?

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@odugwafelii You said fresh product . You never said what’s fresh today, or why yours over the next stall.

[Taiwo | Product Page Copywriter @TaiwoCopyair]

@CornerThreeCard @GulfCardCo @CardPurchaser You said find these players in your shop. You never said who they are.