Talia Murphy

Marketing Specialist | Marist College ‘22 | FIT ‘17

[Talia Murphy @TalMurph]

Gonna tell my kids this is Mark and Jessica from Love is Blind #loveisblindnetflix

[Talia Murphy @TalMurph]

@MaggieWasLike Yes pls! 💗

[Talia Murphy @TalMurph]

Hi everyone! If you have a few seconds, please take this quick survey to help out my team and I with our capstone project for our masters program! https://t.co/VK1bvuakej

[Talia Murphy @TalMurph]

Twitter friends, I’m working on this project too. If you have a chance, please take the survey below 😊 it will help us a bunch.

[Maggie Montalto @MaggieWasLike]

Hello Twitter if you can please help me with my research project by taking this survey that would be greatly appreciated! https://t.co/N7aMuhhIT0

[Talia Murphy @TalMurph]

@TCurl55 Omgggg

[Talia Murphy @TalMurph]

I guess we drive on sidewalks in Kingston

[Talia Murphy @TalMurph]

@FAM1LYMATTERS @ArienRozelle Great point! Social media is such an important asset for companies who don’t have a large budget. @LYFEMarketing states that it is the only media that can “expose you to over 1,000 people for less than $3.” #COMI610 https://t.co/WEUByc5jHx

[Talia Murphy @TalMurph]

@LyndaMNielsen @ArienRozelle Great takeaway! I agree that it was informative to see the backend process of creating social content and the utilization of content calendars. There is a great deal of planning involved and overarching goals that social posts are designed to help achieve. #COMI610

[Talia Murphy @TalMurph]

@ArienRozelle In conjunction with this, brands shouldn't publish to every social media channel just because they exist. They should be used to ensure they're reaching their target audience effectively. #COMI610

[Talia Murphy @TalMurph]

@ArienRozelle I learned how important it is to understand personas and what social platforms each persona utilizes. A brand may cater to several personas, and their messaging must be tailored appropriately to each one and through the correct medium. #COMI610

[Talia Murphy @TalMurph]

@CappielloAllie @ArienRozelle Great point! Creating timely posts outside of scheduled content can help to keep posts relevant and less mundane. It is also an excellent way to drive engagement. #COMI610

[Talia Murphy @TalMurph]

@demi_herasme @ArienRozelle Great point! Pre-scheduled posts can make it easy for content to become repetitive, leaving slight differentiation between posts. Social content creators have to make sure they're thinking outside of the box to avoid redundancy. #COMI610

[Talia Murphy @TalMurph]

@ArienRozelle A challenge in using a social content calendar may be from the software itself. There may be instances where a post fails to upload, and content is not live when it should be. #COMI610 https://t.co/x08F8IPdfb

[Talia Murphy @TalMurph]

@TriciaHerbold @ArienRozelle Great example! Not only does having a crisis response plan in place help quell the situation, it can also serve as the guidance to prevent a crisis before it happens. #COMI610

[Talia Murphy @TalMurph]

@JuliaLowney @ArienRozelle @Forbes In addition to workplace conflicts, social media policies provide guidance on what company information can or cannot be shared with their general audience. Anything meant for internal use only should not be shared on social. #COMI610 https://t.co/NqkQcb2l66

[Talia Murphy @TalMurph]

@ArienRozelle As this @Hootsuite article notes, several individuals can be managing a company’s social accounts at once. For this reason, a social media policy allows brands to preserve a consistent identity across all of their social channels. #COMI610 https://t.co/R9GLoPfaXl

[Talia Murphy @TalMurph]

@JuliaLowney @ArienRozelle Great point! As noted in our @hubspot training, social helps “level the playing field” for businesses big and small. Social allows for small businesses to grow within their communities and beyond. #COMI610

[Talia Murphy @TalMurph]

@talia_cutrone @ArienRozelle @SproutSocial https://t.co/xXoESL8x7d #COMI610

[Talia Murphy @TalMurph]

@talia_cutrone @ArienRozelle Brands humanizing themselves and being relatable with their audience will allow more growth. According to data from @SproutSocial, "64% of consumers want brands to connect with them." This connectivity can strengthen brand loyalty and increase the bottom line. #COMI610

[Talia Murphy @TalMurph]

@KenGuillaume1 @ArienRozelle Great point! A soft launch allows a company to make any adjustments necessary before their official launch. This will also help mitigate any potential losses the company could suffer if their initial strategy missed the mark. #COMI610