Tangible Growth Agency

Helping businesses grow across Google Search, Maps, YouTube & AI search. Local SEO, GBP, Technical SEO & performance marketing.

[Tangible Growth Agency @TangibleGrowth_]

If your products are good enough to compete outside Aba, your digital presence should give customers outside Aba a reason to discover them, trust them and buy them.

I broke down the full strategy here:

https://t.co/2R4OeAarV3

[Tangible Growth Agency @TangibleGrowth_]

A good product is not enough if the right customers never discover it.

For manufacturers in Aba, the opportunity is not limited to selling locally.

Digital marketing can help take a genuinely good Aba-made product to customers, distributors and buyers across Nigeria and beyond

[Tangible Growth Agency @TangibleGrowth_]

The real opportunity is not choosing between Facebook, Google, YouTube or SEO.

It is connecting them.

Visibility → Trust → Enquiry → Sale → Repeat Customer

Each channel has a different job.

The system is what matters.

[Tangible Growth Agency @TangibleGrowth_]

Paid ads aren't just about spending more.

They’re about getting the right:

Audience + Offer + Creative + Tracking + Conversion

Learn more about our paid advertising approach:

https://t.co/V3KbirYoNq

[Tangible Growth Agency @TangibleGrowth_]

Running paid ads?

Getting impressions is not the same as getting customers.

A campaign can reach thousands of people and still fail if the audience, offer, tracking or conversion path is wrong.

Here’s what actually matters 🧵

[Tangible Growth Agency @TangibleGrowth_]

And measure what happens after the click.

Track leads, costs, conversions and sales where possible.

Otherwise, you're mostly measuring activity rather than business results.

[Tangible Growth Agency @TangibleGrowth_]

I broke down the full campaign analysis, including the spend, conversation volume, cost per conversation and distribution across the ads.

Read the full case study:

https://t.co/wgpOo8ZtK7

#MetaAds #DigitalMarketing

[Tangible Growth Agency @TangibleGrowth_]

1,870 conversations.

₦223,300.27 in Meta Ads spend.

Average cost per conversation: ₦119.41.

But the average wasn't the most interesting part of this campaign.

Here's what the data actually revealed. 🧵

[Tangible Growth Agency @TangibleGrowth_]

The lesson from this campaign is simple:

The campaign average is a starting point, not the whole story.

Look beneath the headline number.

That's where the useful information often is.