Tanu Grewal

Brand builder, storyteller, digital evangelist, global citizen. AlEn, Kohler, Whirlpool, Coca-Cola, Oberoi. Views and opinions uniquely mine!

[Tanu Grewal @Tanu_Grewal]

Excited to win Two Effie awards for the Ensueno Abuela campaign 🏆🏆

[Effie United States @Effie_US]

Congrats to all of the 2026 @effieawards US Winners! Read more and see the complete list here: https://t.co/tnH1Sn30OE

Thanks to everyone involved in this year's competition — to all of the entrants, judges, sponsors, and our board of directors & advisors for making the competition so strong and inspiring. And a big thanks to this year's gala partners @Ipsos, @pernod_ricard, @TikTokBusiness, @Tracksuit and @voxpopme for your support. #effieUS #effies

[Effie United States @Effie_US]

Congrats to all of the 2026 @effieawards US Winners! Read more and see the complete list here: https://t.co/tnH1Sn30OE

Thanks to everyone involved in this year's competition — to all of the entrants, judges, sponsors, and our board of directors & advisors for making the competition so strong and inspiring. And a big thanks to this year's gala partners @Ipsos, @pernod_ricard, @TikTokBusiness, @Tracksuit and @voxpopme for your support. #effieUS #effies

[Tanu Grewal @Tanu_Grewal]

I’m often told “you’re not a feminist are you”? Meant as a compliment it highlights the bad rap #Feminism has. Check out my article @swaaymedia on this topic. https://t.co/e3yTWXJqG5 #RBGForever #RBG

[Tanu Grewal @Tanu_Grewal]

Check out my latest article: 5 Ways Thanksgiving Now Involves Tandoori Masala, Kimchi, Mole and Steak on a Beach https://t.co/xoZFn3si02 via @LinkedIn

[Tanu Grewal @Tanu_Grewal]

Thanks @HOUBizJournal for covering the work AlEn USA is doing to grow the Houston office and US market penetration, a key initiative being the recent launch of a new brand @ArtOfGreenHome @HEB
#artofgreen #alenusa #Houston #HEB #naturalproducts #cpg #ecofriendly

[Houston Business Journal @HOUBizJournal]

The Mexico-based company behind popular cleaning product brands like Ensueño, Pinalen and Pinol has big growth plans for Houston and beyond. https://t.co/jCCG1xR8hX

[Tanu Grewal @Tanu_Grewal]

Loved speaking at the @amahouston luncheon today.

[AMA Houston @amahouston]

AlEn USA started #recycling in 1984 before it was a buzzword. #AMALuncheon #Sustainability #Organic

[Tanu Grewal @Tanu_Grewal]

Changing socioeconomic demands have led to this interesting statement by 181 CEOs. Will this spur real change in the way corporations behave?
#business #corporateamerica #change #purpose

https://t.co/RfIZn3EmpH https://t.co/8fqsVCUbEw

[Tanu Grewal @Tanu_Grewal]

“Where did you grow up?” A simple question and the answer can start a long conversation where 2 people can start to find commonalities in their experiences.
#networking #connections #humanity
https://t.co/yWiqtqnELC

[Tanu Grewal @Tanu_Grewal]

After democratizing design, @IKEA is now aiming to extend its brand into the smart home space.
#innovation #brandmanagement #design #ikea #smarthome #iot #convenience #trends #consumerbehavior #technology
https://t.co/r27e1AlmkD

[Tanu Grewal @Tanu_Grewal]

The Fashion industry and its consumers (all of us) are big contributors to pollution.

Can second-hand, pre-loved, vintage clothes help reduce or solve the problem?
#sustainability #consumerbehavior #recycling #innovation #fashion
https://t.co/bb8rkVvrGx

[Tanu Grewal @Tanu_Grewal]

While having purpose led communication is effective, the purpose needs to be genuine and have a logical connection to the brand.
#brandmarketing #purpose #wokewashing
https://t.co/bhB7lKg9zE

[Tanu Grewal @Tanu_Grewal]

Can conscious capitalism realy work?Perhaps purpose and profit can indeed co-exist and perhaps even thrive?
#brandmanagement #purpose #causemarketing #sustainability #marketing #cpg

https://t.co/QvPpDd4B7y

[Tanu Grewal @Tanu_Grewal]

Are we equipped to continually return to apprentice mode? The trend seems to point to lifelong learning.
#lifelonglearning #growthmindset #learnandgrow

https://t.co/ZUoOo30ED8

[Tanu Grewal @Tanu_Grewal]

Significant pressure on brands to change their offerings to make sure they remain relevant.
#brandmarketing #marketing #sustainability #recycling #consumertrends #recycle
https://t.co/MbWJkB4nB8

[Tanu Grewal @Tanu_Grewal]

“Understanding how to instil a sense of brand belonging through a clear and relevant purpose has now become a prerequisite for competitiveness.”

https://t.co/rOku0gZSOD

[Tanu Grewal @Tanu_Grewal]

As Millennials delay milestones like marriage, childbirth and hone ownership: all of which drive consumption of consumer goods. How can companies be creative in addressing g this challenge?
https://t.co/s8S4s2lizf
#marketing #millennials #data #consumerbehavior #milestones

[Tanu Grewal @Tanu_Grewal]

“Fostering brand love in the digital age means understanding and respecting consumers, along with their personal values. Brands can’t just listen. They have to act”

https://t.co/bbt76wVWkC

[Tanu Grewal @Tanu_Grewal]

Should tarnished brands be replaced or resurrected? Just look at the euphoria surrounding Tiger Wood’s recent win. What can other embattled brands learn from this?
#branmanagement #marketing #tigerwoods #innovation #disruption #consumer #consumerloyalty
https://t.co/obXykiQgr1

[Tanu Grewal @Tanu_Grewal]

More and more luxury/prestige/premium brands are expanding their price points for broader consumer acquisition which offers future opportunities for trade-up
#marketing #innovation #disruption #brandmanagement #luxury #sephora
https://t.co/MnfmFqcfd0

[Tanu Grewal @Tanu_Grewal]

Getting ready to start off #ExpoWest2019 with @ArtOfGreenHome in the Hot Products Pavilion Booth# H-435. Democratizing green cleaning!! #expowest #Anaheim @newhopenetwork @NatProdExpo