Here’s to clicks and impressions that actually stick,
To healthcare pros busy and consumers who click.
With Tap Native guiding the message with might,
Happy Christmas online with marketing done right!
Tap's newest version of our AI image generation for native ads is super cool. We've done a ton of work on the post prompting and image settings/filters to output hyper photo realistic images that are ideal for healthcare marketing. And its free.
In this DHCG Disruptive Dose episode, Mark Bard of the DHC and RJ Lewis of E Healthcare Solutions discuss AI’s disruptive impact on the medical publishing industry. Watch here: https://t.co/MYa24tLMUB
Pharma Marketing and Digital Access talk on What's on Tap with Rafael Cosentino speaking with Rajiv Leventhal, Senior Analyst, Digital Health at eMarketer. https://t.co/DnqCrkgX6a
Exciting news! Our ad unit showcasing ads for healthcare professionals is now live on the American Diabetes Association Journal pages. The response has been fantastic, with numerous medical publishers and associations adopting our monetization and marketing solutions.
In 2024, the veterinary market reached a value of around 62.89 billion and is forecasted to grow by 10.46% annually from 2025 to 2030. With this growth, there will be a noticeable shift towards us featuring more veterinary practices locally and regionally.
New ads targeting Healthcare Pros have been pouring into Tap Native. Some examples: Xyosted by Halozyme, Epkinly by Abbvie, Cobenfy by Bristol Myers Squibb, Tremfya by J&J, Xospata by Astellas, Twiist diabetes care system. 2025 is off to a BOOOOM!
Were excited to launch our new dashboard for Digital Healthcare Marketers. The latest gen delivers a more intuitive experience, advanced DTC & HCP targeting, near real-time analytics, streamlined functionality. Take a peek inside. https://t.co/nS6gp16N4o
We have many new open enrollment advertisers like Tufts Health Plan. They want to reach users while they browse health sites and are thinking about their healthcare. Now that's smart marketing!
GLP-1 ad dollars have sparked a flurry of buzz. Smart Marketers are adding keyword targets like Wegovy, Maunjaro, Ozempic and other high intent brands. Yes, marketers are allowed to use other org's brand names in their keyword targeting, just not in their ad's creatives.
Excited & proud about a new HCP advertiser, Bristol Myers Squib, who is working with Tap Native to educate clinicians caring for people living with schizophrenia. BMS has done a superb job creating robust content around the evolving science of Schizophrenia.