Tapesh Chowdhury

Founder @ Quantum ROAS Media | Helping DTC brands turn paid traffic into profitable Amazon | AI UGC ads + Amazon Growth Systems

[Tapesh Chowdhury @Tapesh_C]

Amazon ads don’t fail. Sellers fail at execution.

I have audited 50+ accounts this year.

In 80% of them, the problem was not Amazon.

It was poor setup and lazy weekly control.

Here’s how to fix execution fast:

→ Structure campaigns by product, not chaos.

→ Keep 1 ad group per match type.

→ Check search term report every 7 days.

→ Add 10+ click no sale terms as negatives.

→ Kill keywords with CTR below 0.3%.

→ Scale only keywords with 15%+ conversion.

→ Never let auto campaigns exceed 25% budget.

One brand dropped ACoS from 46% to 21% in 30 days just by doing this.

Same product. Same budget. Better execution.

Are you blaming Amazon or fixing your process?

[Tapesh Chowdhury @Tapesh_C]

Amazon sellers are drowning in tools but starving for profit.

Last month we audited 12 accounts.

9 were using 4 to 7 PPC tools.

7 of them were losing money.

Tools did not fix their problem.

Their fundamentals were broken.

Here’s how to refocus this week:

→ Check your conversion rate first, below 15 percent fix listing.
→ Audit your main image, CTR below 0.3 percent replace it.
→ Review top 20 search terms, add negatives for 10+ clicks no sales.
→ Calculate true break even ROAS before scaling spend.
→ Push budget only to products above 4.5 stars.

One brand cut 38 percent ad waste in 21 days.

No new tool.

Just basic cleanup.

Tools amplify good systems.

They also amplify bad ones.

Are you fixing foundations first, or buying another dashboard?

[Tapesh Chowdhury @Tapesh_C]

If you only focus on Amazon SEO, your growth will slow down.

I have seen brands rank #1 and still struggle to scale.

Ranking does not equal revenue.

Here is where most founders get it wrong.

They spend 80% of time on keywords.
They ignore conversion, pricing, and ads structure.

Amazon rewards sales velocity, not just keyword placement.

Here’s how to rebalance:

→ Spend 40% effort on conversion rate improvement
→ Test main image every 60 days minimum
→ Improve review velocity before chasing new keywords
→ Allocate 70% ad budget to proven terms
→ Push external traffic to boost sales signals
→ Track blended ACOS, not only keyword rank

One client stopped obsessing over SEO.

Focused on CVR from 11% to 17%.

Revenue grew 52% without ranking higher.

Traffic without conversion is wasted effort.

Are you building rankings, or building revenue?

[Tapesh Chowdhury @Tapesh_C]

Amazon PPC is not your problem. Your listing is.

I audited 17 brands last month.

12 blamed ads for low sales.

9 had conversion rates below 10%.

Ads don’t fix weak pages.

They expose them.

Here’s the 3 step diagnosis before touching bids:

Step 1: Check conversion rate first.

→ Go to Business Reports.
→ If CVR is below 12%, fix listing.
→ Under 8%, stop scaling ads.
→ Compare against category average.

Step 2: Check main image CTR.

→ Open Search Term report.
→ Find keywords with 1,000+ impressions.
→ If CTR below 0.3%, image is weak.
→ Test new main image before raising bids.

Step 3: Read 1–3 star reviews.

→ Look for repeat complaints.
→ “Expensive” means pricing issue.
→ “Not as described” means image issue.
→ Fix root cause before spending more.

One home brand cut ad spend 22%.

Sales increased 18%.

Why?

We fixed images and price first.

Belief shift:

PPC is fuel.

Your listing is the engine.

Would you pour more fuel into a broken engine?

What’s your current conversion rate right now?

[Tapesh Chowdhury @Tapesh_C]

Pausing Amazon ads can increase profit, if done right.

Most sellers think ads must run 24/7.

That belief burns cash.

We paused 38% of campaigns for one brand and profits went up 41% in 30 days.

Sales stayed stable.

Here’s how to pause ads safely:

→ Pause keywords with 12+ clicks, zero sales.
→ Pause campaigns with CTR below 0.3%.
→ Pause during 4+ hour blocks with under 1% CVR.
→ Never pause ranking keywords on page 1.
→ Keep branded campaigns always active.
→ Reduce budget first, pause only if waste continues.
→ Monitor organic rank daily for 7 days.

Ads are fuel.

But bad fuel damages the engine.

Do you review your campaigns weekly before pausing, or only when ACOS spikes?

[Tapesh Chowdhury @Tapesh_C]

Most Amazon sellers don’t quit because of competition.
They quit because they try to scale alone.

I’ve seen founders hit $30K-$50K per month and feel more stressed than when they were at $5K.

More orders.
More ads.
More inventory problems.
Zero time.

Here’s how to build a team without killing profit:

→ First hire for time, not skill.
Free 15-20 hours per week fast.

→ Outsource customer service at $4-$6 per hour.
Stop answering messages at midnight.

→ Document your daily ad checks in 10 steps.
Then hand it to a junior.

→ Create SOPs for inventory planning.
Stockouts destroy rankings fast.

→ Hire part-time before full-time.
Test for 60 days before committing.

→ Keep 70% of your time on pricing, product, cash flow.
Everything else is support work.

One founder we worked with scaled from $12K to $58K per month with just 2 junior hires.

Not more ads.
Better delegation.

If you disappeared for 14 days, what would break first in your business?

[Tapesh Chowdhury @Tapesh_C]

Your first Amazon win is dangerous.

Most brands hit $20K to $50K month and slow down.

Because they repeat what worked once.

One skincare brand we worked with went from $28K to $82K in 90 days.

Not by launching new products.

But by fixing 4 things fast.

→ Increase budgets on only top 20% keywords.

→ Launch single keyword campaigns for 3 main terms.

→ Add 2 bundles to lift AOV by 18%.

→ Push external traffic to best converting ASIN only.

Momentum dies when you get comfortable.

Sales spikes are not growth.

Systems are growth.

Are you scaling your winners, or protecting them too safely?

[Tapesh Chowdhury @Tapesh_C]

Amazon growth slows the moment you start making emotional decisions.

I have seen brands kill $50K months because of “feelings.”

They pause winning keywords after 3 bad days.

They drop prices because a competitor ran a coupon.

They cut budgets when sales dip for 48 hours.

Emotion is expensive.

Data is cheap.

Here’s how to run Amazon using numbers, not moods:

→ Track 7 day and 30 day data, not daily swings.

→ Increase budget only on campaigns below target ACoS.

→ Pause keywords only after 20 clicks without sale.

→ Never change price without checking category average CVR.

→ Monitor blended ACoS weekly, not random hours.

→ Separate branded and non branded campaigns.

One brand we manage stopped reacting daily.

Within 60 days, their blended ACoS dropped from 39% to 26%.

Revenue increased 31% without raising spend.

Amazon rewards consistency, not panic.

Are you running your Amazon business on dashboards or emotions?

[Tapesh Chowdhury @Tapesh_C]

Amazon revenue is vanity. Leverage is sanity.

I’ve seen $200K/month brands with zero control.

And $80K/month brands printing more profit.

Revenue without leverage is rented growth.

Here’s how to scale smarter:

→ Track blended ACOS, not just ad ACOS.

→ Build 30%+ margin before scaling spend.

→ Push 20% budget to branded defense.

→ Drive 15-25% external traffic monthly.

→ Protect top 3 SKUs like assets.

→ Forecast inventory 90 days ahead.

One brand cut revenue 18%.

Profit went up 41% in 60 days.

They stopped chasing sales.

They started controlling inputs.

Are you scaling revenue, or building leverage?

[Tapesh Chowdhury @Tapesh_C]

Scaling ads without fixing inventory is how brands crash at $30K/month.

I have seen brands grow 2x in 60 days.

Then lose 40% revenue because they went out of stock.

Amazon punishes stockouts harder than low bids.

Here is how to fix forecasting before you scale ads:

→ Track daily sell through rate, not monthly averages.

→ Multiply last 14 days average by 30.

→ Add 20% buffer for growth spikes.

→ Place PO when you hit 45 days cover.

→ Add 10 days for Amazon receiving delays.

→ Never scale ads if stock cover is under 35 days.

One brand we worked with increased in stock rate from 82% to 97%.

Their revenue jumped 31% in 90 days.

No new product. No new campaign.

Just better planning.

Scaling fails when inventory lags.

Are you tracking days of cover weekly or just guessing?

[Tapesh Chowdhury @Tapesh_C]

Most Amazon sellers expand to new markets too early and kill their cash flow.

I have seen brands go from $40K/month to zero profit in 90 days just by launching in 3 new marketplaces at once.

More markets do not mean more profit.

They mean more inventory, more ads, more refunds, more chaos.

Here is the right way to sequence growth:

→ Step 1: Hit 25 to 30 percent net margin in your main market first.

→ Step 2: Maintain 90 days in stock without stockouts.

→ Step 3: Get 20 percent of sales from organic, not just ads.

→ Step 4: Build 60 days cash reserve for inventory and ads.

→ Step 5: Launch ONE new market with only top 20 percent SKUs.

→ Step 6: Test for 90 days before adding second market.

One brand we guided scaled from 1 market to 3.

Revenue doubled.

Profit increased 38 percent.

Because they sequenced, not rushed.

Expansion is not growth.

Profitable expansion is growth.

Are you expanding because you are ready, or because you are bored?

[Tapesh Chowdhury @Tapesh_C]

Your Amazon brand went viral… and then everything broke.

One reel.
One influencer.
Sales jump 400% in 10 days.

60 days later, you're out of stock and rankings crash.

This is why brands collapse after going viral.

They scale sales, not systems.

Here’s how to stabilize fast:

→ Lock inventory for 90 days before scaling ads
→ Raise price 5–8% during spikes to control demand
→ Increase ad budgets slowly, 20% every 5 days
→ Track daily sell through rate, not weekly revenue
→ Secure backup supplier before next campaign
→ Build cash buffer equal to 2 reorder cycles
→ Split ops, ads, inventory into clear owners

Viral growth without systems creates chaos.

Stable systems create repeatable revenue.

If your sales doubled tomorrow, would your operations survive 60 days?

[Tapesh Chowdhury @Tapesh_C]

Amazon growth slows the moment you stop testing.

We saw a brand stuck at $38K/month for 4 months.

No drop.

No growth.

Just flat.

In 45 days, they jumped to $61K.

Nothing magical.

They restarted testing.

Here’s the simple restart plan:

→ Test 1 new main image every 30 days.
→ Launch 1 single keyword campaign weekly.
→ Add 20 negative keywords every 7 days.
→ Test $2-3 price shifts monthly.
→ Refresh A+ every 60 days.
→ Push 1 external traffic test per month.

Velocity comes from signals.

More tests = more signals.

More signals = more sales.

Amazon rewards movement, not comfort.

When was the last time you tested something meaningful on your listing?

[Tapesh Chowdhury @Tapesh_C]

Scaling Amazon ads without tracking margin is how brands hit $100K months and still struggle to pay suppliers.

Revenue hides bad math.

Profit tells the truth.

I have seen brands double ad spend and grow 60%, but cash in bank stayed flat.

Here’s how to protect profit while scaling:

→ Know profit per unit after ALL fees.
→ Set max ACoS from margin, not feelings.
→ Track blended ACoS, not only campaign ACoS.
→ Scale only keywords above break-even ROAS.
→ Cut any term with 12+ clicks no sale.
→ Increase budget 15-20% weekly, not overnight.
→ Never scale products below 25% net margin.

Example:

$40 product.
$16 total cost.
$8 Amazon fees.
Real margin = $16.

Your max ad spend is $16.
That means 40% ACoS is break-even.

Target 28-32% to stay safe.

Big mistake?

Scaling based on sales growth instead of contribution margin.

Growth without margin is slow death.

Are you scaling revenue right now or scaling profit?

[Tapesh Chowdhury @Tapesh_C]

Your Amazon brand is growing fast.
But your backend is breaking silently.

I have seen brands jump from $20K to $80K/month.

Then crash in 90 days.

Not because of ads.

Because ops could not handle growth.

Here is how to rebalance before it kills you:

→ Track in-stock rate daily, not weekly.

→ Forecast 90 days ahead, not 30.

→ Set reorder triggers at 45 days cover.

→ Separate ads budget from cash flow buffer.

→ Build 1 backup supplier before scaling.

→ Review refund rate every 14 days.

→ Cap growth if ops score drops below 90%.

Growth without systems is gambling.

Sales solve ego.

Systems protect profit.

Is your ops ready for 2x orders next month, or will growth break you?

[Tapesh Chowdhury @Tapesh_C]

Amazon sellers kill their own growth by chasing hacks.

Lightning deal today.
New bid trick tomorrow.
Some new tool next week.

But revenue stays flat.

We worked with a brand stuck at $28K/month for 7 months.

No hack fixed it.

What fixed it?

Durability systems.

Here’s what actually builds long term growth:

→ Build 30%+ gross margin before ads.
→ Fix conversion rate above 18% before scaling traffic.
→ Maintain 45 days in stock at all times.
→ Push review velocity every single week.
→ Separate branded and non branded campaigns.
→ Track blended ACOS, not just ad ACOS.
→ Move budget only to proven SKUs.

Amazon rewards consistency, not tricks.

If your growth depends on one tactic, you are fragile.

If your growth comes from margin, conversion, inventory, and ranking, you are durable.

What system in your business is weak right now?

[Tapesh Chowdhury @Tapesh_C]

Amazon doesn’t break at $50K/month.
It breaks when everything lives in your head.

I’ve seen brands stuck at $30K to $80K for months.

Not because of ads.

Not because of product.

Because there is no system.

Here’s how to systemize your Amazon growth:

→ Write a daily ads checklist, 10 minutes max.
→ Create a weekly Search Term cleanup SOP.
→ Document your launch playbook step by step.
→ Build an inventory forecasting sheet with reorder triggers.
→ Create a pricing rulebook with margin floors.
→ Record Loom videos while doing tasks once.
→ Store all SOPs in one shared drive.
→ Assign owners for every task, no overlap.

One brand we worked with went from $42K to $97K in 4 months.

Same products.

Same budget.

Only change, documented processes.

If you disappear for 14 days, will your sales grow or crash?

[Tapesh Chowdhury @Tapesh_C]

Your Amazon brand is stuck at $30K/month because you won’t let go.

I have seen this pattern in 7 out of 10 founder-led accounts.

Revenue flat for 4–6 months.
Ads messy.
Inventory stressed.

Not because of market.

Because the founder touches everything.

Here’s how to step back without losing control:

→ Track 5 KPIs only, CVR, TACOS, OOS rate, cash flow, review velocity.

→ Create weekly dashboard review, 30 minutes max.

→ Document one task per week into SOP.

→ Outsource customer service first, not ads.

→ Hire execution help before strategy help.

→ Stop changing bids daily, review every 7 days.

One brand we worked with moved from $28K to $52K/month in 90 days after the founder stopped editing campaigns every night.

Control feels safe.

But control is choking growth.

If you disappeared for 14 days, would your Amazon brand grow or freeze?

[Tapesh Chowdhury @Tapesh_C]

Revenue is growing, but your Amazon business feels out of control.

I see this every week.

Sales up 40%.

Profit flat.

Cash flow tight.

Team confused.

Here’s how to scale cleanly without chaos:

→ Separate branded, non-branded, competitor campaigns.
→ Track blended ACOS, not just ad ACOS.

→ Forecast inventory 90 days ahead.
→ Never scale ads if stock below 45 days.

→ Increase budgets on proven keywords only.
→ Cap testing campaigns at 20% spend.

→ Build SOPs for ads, listings, and inventory.
→ Review KPIs weekly, not monthly.

Growth without systems creates stress.

Systems create profit.

Which part feels messy in your account right now, ads, inventory, or cash flow?

[Tapesh Chowdhury @Tapesh_C]

If your reviews slow down, your rankings will follow.

Amazon rewards sales velocity + review velocity together.

When reviews slow, conversion drops.

When conversion drops, rankings slide.

We fixed this for a home brand stuck at 4 reviews in 30 days.

Next 45 days, they added 38 reviews.

Sales grew 62% without raising bids.

Here’s how to fix review momentum:

→ Enroll every SKU in Vine until you hit 30 reviews

→ Trigger “Request a Review” for 100% orders

→ Insert QR card for support, not discounts

→ Fix 3 star feedback within 24 hours

→ Push 1 hero SKU harder to stack reviews faster

→ Track review velocity weekly, not monthly

Belief shift:

Reviews are not a byproduct of sales.

They are a ranking asset you must build on purpose.

Are you tracking review velocity weekly right now?