Sam Cohen

Developing iPhone and iPad apps to help you make the most of your device. Tweeting design and marketing tips for developers.

[Sam Cohen @TapsArena]

Check out Memlapse, the free iOS app that keeps passwords and other personal data in a safe place: https://t.co/2YJFUaDpTQ

[Sam Cohen @TapsArena]

When designing the app, aim for great usability, good looking interface and excellent performance.

[Sam Cohen @TapsArena]

Users are great source of ideas. Involving them from emerging idea to released iPhone app is an important success factor.

[Sam Cohen @TapsArena]

Before starting to develop, analyze the competing iPhone apps to identify the strengths and weaknesses. Then do better than them.

[Sam Cohen @TapsArena]

What does a low rank mean for an #iPhone app? Is the app really bad, it's great but the demand is low, or the marketing is poor ?

[Sam Cohen @TapsArena]

A developer must figure on his own what's the right price for his app, i.e. what price maximizes the long-term revenue.

[Sam Cohen @TapsArena]

Give money to the competition ? Why not, if it's for the good cause. Buy your competitor's app to develop an even better app.

[Sam Cohen @TapsArena]

Creating successful apps is about understanding what users want, not solving a problem only you have or doing something only you like.

[Sam Cohen @TapsArena]

Design your app around a single idea. Focus on a limited set of functions that accomplish a precise, well defined mission.

[Sam Cohen @TapsArena]

When designing the apps, aim for simplicity, efficiency and accuracy.

[Sam Cohen @TapsArena]

Great design means being able to use the app without asking yourself questions about what's the next action or what that button does.

[Sam Cohen @TapsArena]

Give very careful attention to design if you want to create apps that offer special user experience.

[Sam Cohen @TapsArena]

Basic ingredients for a great app: smart concept, intuitive interface with polished graphics, small, but ingenious set of features.

[Sam Cohen @TapsArena]

Aim for designing an uncluttered interface for your apps. This could mean fewer functions, but less is always more for an iPhone app.

[Sam Cohen @TapsArena]

Browse competitor apps user comments to find new ideas to improve your app and always be one step ahead the competition.

[Sam Cohen @TapsArena]

Carefully choose the #AppStore categories where you want your app to be. Find where the similar apps are and try to maximize exposure.

[Sam Cohen @TapsArena]

Frequent updates show to potential customers that you still offer support for your app and they can purchase it without hesitation.

[Sam Cohen @TapsArena]

Send the press release to major app review sites and blogs. Bloggers who already know you are usually more receptive.

[Sam Cohen @TapsArena]

Add a section to the web site where to provide downloadable marketing materials: press releases, app icon and logo, screenshots.

[Sam Cohen @TapsArena]

Write and publish press releases for every important event: app release, update release, sale offers, etc.