TargetBay

TargetBay is a dynamic ecommerce marketing platform helping retailers and brands grow organic traffic, drive more conversions & scale their online businesses.

[TargetBay @TargetBay]

Want your Black Friday email actually seen? Send it at 1 PM. ⏰

According to an analysis of 5,025 BF emails from 1,404 brands, inbox space is tight: 91% land in Promotions and only 1.53% hit Primary. Timing helps. The strongest window is 1–3 PM local time, with 1 PM driving the most inbox placements. Avoid 4–5 PM, where spam risk spikes.

Plan your cadence:
- Warm engaged subscribers on Monday and Thursday.
- Anchor your main send Friday 1–3 PM, staggered by time zone and engagement.
- Keep subject lines clean. Go easy on “now,” “deals,” “Sale,” “Save,” “free,” “exclusive,” “buy.” Test no-emoji variants (45.9% of spammed emails used emojis).
- Mind deliverability basics: SPF, DKIM, DMARC, sunset unengaged, ramp volume.

Read the full blog here: https://t.co/9ihdynGOVO

#EmailMarketing #Ecommerce #BFCM #Deliverability #Klaviyo

[TargetBay @TargetBay]

Friday 1 PM is your Black Friday edge. 🕐

We analyzed 5,025 emails from 1,404 brands. Friday wins. Best window is 1–3 PM, with a clear peak at 1 PM. Inbox placement hits 14.29% at 1 PM; 5 PM is 9.09% and overlaps with spam hours.

Monday is busy but riskier. Spam is 12.25% on Monday vs 4.31% on Friday. If you must send Monday, skip 4–5 PM (12.30% and 11.48% spam). And watch frequency: high-frequency senders saw 1.32% inbox and 3.40% spam.

- Anchor your broad blast Friday 1–3 PM (local time).
- Keep copy tight: ~45-char subject, 18–20-word preview, ~2-word CTA; rotate off “Shop now.”
- Segment and suppress non-openers after two sends.

Read the full blog here: https://t.co/quIuEAD9lI

#EmailMarketing #Ecommerce #DTC #Deliverability #Klaviyo

[TargetBay @TargetBay]

Your Black Friday email doesn’t need 20 sends — it needs strategy.
Across thousands of campaigns we analyzed for this year’s BFCM playbook, one pattern kept showing up:

Brands that sent fewer but smarter emails drove higher revenue, better click-throughs, and stronger deliverability. Messaging clarity beat send volume every single time.

Here’s what separated the top performers:

Personalization wasn’t optional. Brands using tailored copy, segmented offers, and personalized product blocks stood out fast.

Value-first Teasers worked. Early sends that previewed discounts — without over-revealing — warmed audiences better than generic “Coming Soon” blasts.

Bundle-based offers won mid-sale. High-intent shoppers converted best on curated bundles, “Pick 2 / Pick 3” deals, or free gift unlocks.

Urgency worked only when honest. The campaigns using real inventory limits, real countdowns, and clear offer expiry had the highest late-cycle conversion lift.

Gift Guides were a sleeper hit. Niche guides (For Him / For Her / Under $50) drove high engagement, especially for AOV-boosting clicks.

Across every high-performing sequence, the message was consistent:
Make your email feel useful, predictable, and easy to act on — not loud.

As the clock ticks toward BFCM 2025, thoughtful planning will beat flooding the inbox. 📈

Read the full breakdown here: https://t.co/1m4nGx60Og

[TargetBay @TargetBay]

Black Friday isn’t won on Black Friday—it’s won in the teaser window. ⏳

After analyzing 5,025 emails from 1,404 brands, the shift is clear: teasers are starting earlier (about 11 days in 2024 → ~30 days in 2025) and they shape whether the rest of your sequence converts. Teasers are just 14.45% of sends, but they warm your list, segment intent, and prime clicks.

Keep it practical:
- Plan a compact sequence: ~3 emails over 5 days.
- Teaser ~7–10 days before launch with one promise, one preview, one soft CTA (waitlist/wishlist). Only 1.07% use soft CTAs—low pressure helps engagement and reduces unsubscribes.
- Promotions tab is normal (84.29% of teasers). Avoid spam (13.14% risk) by being specific, consistent, and engagement-led.
- Evolve subject lines: neutral → specific offer → urgent last chance.

Read the full blog here: https://t.co/9xZSJ1OdUf

#EmailMarketing #Ecommerce #Deliverability #BlackFriday #DTC

[TargetBay @TargetBay]

3 emails. 5 days. That’s how winning Black Friday sequences actually looked in 2024.

TargetBay’s analysis (3,275 BF emails across 881 brands) shows efficiency beats volume. Give each send a job: warm with a Teaser, sell hard in the Main Sale, close clean with Last‑Chance. And don’t chase the Primary tab—clarity converts in Promotions.

- Phase mix: Main Sale dominated 76.40% of sends; Teasers 14.45%; Reminders 6.13%; Last‑Chance 3.54%.
- Inbox reality: Promotions placement was the norm (Main Sale 91.92%). Lead with the number, confirm in preheader, make “why now” obvious.
- Post‑BF: Follow‑ups hit ~1.81 days later. 18.22% used reactivation language; 24.13% extended into Cyber Monday. Segment click‑no‑purchase vs. buyers and adjust offers.

Match tone to the clock—neutral early, offer‑led mid, honest urgency at the end. 📈

Read the full blog here: https://t.co/QCuhmRTeZm

#EmailMarketing #Ecommerce #BlackFriday #Deliverability #Klaviyo

[TargetBay @TargetBay]

Only 1.53% of Black Friday emails hit the primary inbox. The rest land in Promotions (91.18%) or Spam (7.28%).

The fix isn’t magic. It’s timing, mix, and expectations. Start ~15 days out. Early sends see a 3.45% inbox rate—so warm your domain, clean your list, and ramp volume before the rush. In peak week, plan for Promotions dominance (99%+). Design for fast scanning and clear CTAs.

Send when it counts. 🕐 1 PM local shows a 14.29% inbox rate. Add an evening wave to catch post-work shoppers.

Match message to deliverability:
- Lead with general/storewide offers (2.01% and 0.93% inbox).
- Save doorbusters/urgency for peak.
- Keep category promos to known engagers only.

Close strong with tight segments (cart, repeat, loyalty) and support with SMS for opted-in shoppers.

Read the full blog here: https://t.co/sqJOxVF8hQ

#EmailMarketing #Ecommerce #Deliverability #BFCM #SMSMarketing

[TargetBay @TargetBay]

Spam triggers cost you 7.28% of Black Friday sales.
Here’s how to avoid them:

1. Skip overused emojis and all-caps subject lines. They scream "spam" to email filters.

2. Vague subject lines like “Exclusive Deal Coming Soon” get flagged.

3. Stick to specific, value-driven language: “40% OFF Today Only!”

Don't let your emails get lost in spam!

Comment "BFCM" to get your hands on the full playbook with proven strategies.

#EmailMarketing #BFCM2025 #EcommerceTips

[TargetBay @TargetBay]

Watching carts vanish? Here’s the playbook to bring them back—without racing to discounts. 🛒

Start with a 3-email cadence: 1 hour, 24 hours, 72 hours. Personalize beyond first name: show exact items, size/color, loyalty status. Lead with reassurance. Use soft urgency first; save a small incentive for the last touch—ideally loyalty points to protect margins.

Make the click easy. Mobile-first layout, single column, clear “Resume Checkout” CTA above the fold. Add product-specific reviews to lower anxiety.

Subject lines that earn opens: product + outcome, time + reason, or question + benefit. Test one variable at a time and keep a control.

Don’t skip the plumbing: authenticate (SPF/DKIM, consider DMARC), include a working unsubscribe, cap frequency, suppress recent purchasers. On Shopify or Squarespace, map dynamic cart data and segment by cart value or new vs. returning.

Read the full blog here: https://t.co/BpU3EcxISH

#EmailMarketing #Ecommerce #RetentionMarketing #Shopify #Deliverability

[TargetBay @TargetBay]

Happening Today at 2PM EDT! Join (Only 4 slots left) - https://t.co/TMJLW7VLhz

Your agency can’t move this fast! 4 slots left to meet your AI Agent for Black Friday.

Join the webinar for exclusive offers:

1. 2 AI campaigns FREE
2. 25% extra email send volume
3. Special BFCM plans starting at $75/month

[TargetBay @TargetBay]

Your agency can’t move this fast! 4 slots left to meet your AI Agent for Black Friday.

Join our free webinar on Nov 6 at 2 PM EDT to see how AI builds, writes, and schedules your BFCM campaigns — faster than ever.

Register Now - https://t.co/48xrXzuNb7

[TargetBay @TargetBay]

76% of consumers act on social ads. What if your follow-up was automated and personalized? Let TargetBay show you the way. 🔥

Book a demo to know more - https://t.co/IuXXyF6f2L

[TargetBay @TargetBay]

Campaigns built in minutes, sales that hit in hours.

Join our free webinar on November 6th at 2 PM EDT to discover how AI can save you hours and maximize your sales potential this holiday season!

Register now - https://t.co/leDVd076BM

[TargetBay @TargetBay]

No more BFCM chaos — just AI-built templates that convert.

25% higher opens. 18% more conversions. 5X faster launches.

Book a demo to discover how the AI Email Agent can drive your BFCM success - https://t.co/TNiRVb3KYd

[TargetBay @TargetBay]

5X faster launches. 18% more conversions.

Discover how brands are winning this BFCM with TargetBay’s AI Email Agent — full webinar now on YouTube - https://t.co/Dwhqga4xzJ

Book a demo to discover how the AI Email Agent can drive your BFCM success - https://t.co/zJGwp5GWCr

[TargetBay @TargetBay]

Happening Today at 2PM EDT! Join: https://t.co/uZC6IR84xh

Watch how TargetBay’s AI Agent builds high-converting email campaigns in just minutes this BFCM season — seamlessly integrates with TargetBay, Klaviyo, Mailchimp, and more.

Join the webinar for exclusive offers:

1. 2 AI campaigns FREE
2. 25% extra email send volume
3. Special BFCM plans starting at $75/month

[TargetBay @TargetBay]

Happening Today at 2PM EDT!

Watch how TargetBay’s AI Agent builds high-converting email campaigns in just minutes this BFCM season — seamlessly integrates with TargetBay, Klaviyo, Mailchimp, and more.

Join the webinar for exclusive offers:
1. 2 AI campaigns FREE
2. 25% extra email send volume
3. Special BFCM plans starting at $75/month

Join now: https://t.co/uZC6IR84xh

[TargetBay @TargetBay]

Agencies take weeks. AI takes minutes.⚡

In 3 days, we’ll show you how AI builds ready-to-send campaigns that work with TargetBay, Klaviyo, Mailchimp, and more.

See AI in action: https://t.co/4AnuLiCkBh

[TargetBay @TargetBay]

7 Days to Go! Join us on Oct 16 at 2 PM EDT to discover how TargetBay's AI Agent builds done-for-you email campaigns in minutes — works seamlessly with TargetBay, Klaviyo, Mailchimp, and more!

Exclusive Offers:

1. 2 AI campaigns free
2. 25% extra send volume for BFCM
3. Plans starting at just $75/month

Register now - https://t.co/uZC6IR7wHJ

[TargetBay @TargetBay]

Watch how TargetBay’s AI Agent builds high-converting email campaigns in just minutes this BFCM season — works seamlessly with TargetBay, Klaviyo, Mailchimp, and more.

Join the webinar to claim exclusive offers:

1. 2 AI campaigns FREE
2. 25% extra email send volume
3. Special BFCM plans starting at $75/month

Join us Oct 16 | 2 PM EDT. Register now - https://t.co/uZC6IR84xh