Charles Gitau

Driven

[Assweto🍷🍾❤️ @Asswetooo]

Listen to Ruto's solution to high fuel prices in 2022. He needs to advise our current president 😅#RejectFuelPrices

[Moses Kemibaro @moseskemibaro]

This is a brilliant execution of a direct to consumer or DTC digital transformation strategy. What is happening here exactly? Let me explain.

During the pandemic, many restaurants and hospitality brands got caught flat footed without their own e-commerce platforms and had to resort to working with a myriad of food delivery apps.

The caveat is that in many instances they would cede as much as 35% of their revenues to the food delivery platforms. Secondly, they got disintermediated from their own customers as the food delivery platforms had first-party data insights that they did not have access to - imagine that.

Lastly, their brands and offerings were at the mercy of the whims of the food delivery platforms where they were just one of hundreds if not thousands of restaurants jostling to be seen, found and purchased from, just like in a proverbial supermarket.

So, in this instance, we can see how Pizza Inn is going big on DTC to turn the tide quite aggressively. The first thing is they have launched their own bespoke mobile app that's dedicated to their brand offerings. This means they control the customer experience end to end with no third parties in between, meaning they also don't have to pay a 35% toll charge to the food delivery platforms.

The second thing happening here is that Pizza Inn now has comprehensive first-party data on their customers. This means things like their locations, their phone numbers and email addresses, their meal preferences, etc etc.

As we move into a privacy-first digital context where consumers are concerned in Kenya thanks to the data protection act and the Office of the Data Protection Commissioner or ODPC, those brands and organisations that have consented data will be the winners as they can use this data to sell more to their customers and even better know and anticipate their preferences and behaviour around their brands.

If you want to know why Amazon is so ridiculously successful in e-commerce this is the foundational reason - Amazon knows you intimately when it comes to what you like and eventually buy. Data is everything!

The last thing here is the price incentive. In order for Pizza Inn to on board customers at scale to their mobile app they are discounting the price by Kes. 400 or almost 30%. This is almost the same amount they would have had to pay a third-party food delivery app or platform for the privilege of using them. So, in this instance, the winner is the customer and not the food delivery platforms.

So, in a nutshell, this is a DTC strategy that leverages digital transformation to reinstate the customer and brand relationship using old school business logic whilst leveraging the current market trends and innovation that the pandemic accelerated in Kenya's restaurant and hospitality sector!

#PizzaInn #DirectToConsumer #DTC #DigitalTransormation #MobileApp #FoodDelivery #Nairobi #Kenya #Africa. @pizzainnke

[Charles Gitau @Tash359]

@StanbicKE Makes no sense why this doesn't apply to online banking

[a3Route @a3Route]

08:07 The team that made it possible in supporting safe driving and always KEEPING LEFT unless OVERTAKING..YOU SHOULD NEVER BE OVERTAKEN FROM THE LEFT.. Lets always keep left hata Kwa climbing lane.. Stay safe, Keep Left!!! via @Kinyambi1960

[Charles Gitau @Tash359]

Lol

[Ciku 🇰🇪 @Ciku_Muriithi]

The way Kenyans greet each other in public will make you think unemployment and poverty don't exist; Boss, Chief, CEO, Engineer, Captain, Mkubwa, Commander... 😂😂😂

[Charles Gitau @Tash359]

A higher breed of Kenyans

[Citizen TV Kenya @citizentvkenya]

A higher breed of Kenyans: Here is Jamila’s Memo #NewsGang

[Impala RFC @ImpalaRfc]

@Tash359 Thank you to SABMiller for sponsoring the event. The rugby fraternity enjoyed your products and look forward to much more Peroni

[Charles Gitau @Tash359]

@Deejay_BTown kaboooooooom! That set is on fiiiiiiiiiiiiiiiiire!

[Charles Gitau @Tash359]

@Deejay_BTown @JackRoosterLive @HomeboyzRadio #afrohouse #tribal. Kaboooooom! That set is fiiiiiiiiiiiiiire!

[Charles Gitau @Tash359]

@ImpalaRFC We at SABMiller are glad to partner with you and look foward to a long and fruitful relationship

[Charles Gitau @Tash359]

Praise to the most high, Jah we thank you for the blessings in our lives and keep on blessing us. Amen

[Charles Gitau @Tash359]

Jah bless our endevours n give us guidance

[Yung Rénzél 👑 @RickRoss]

I suggest you grindharder.

[Charles Gitau @Tash359]

That ws a good Easter weekend. God bless the week ahead

[PEACE QUEEN @KitreaJ_]

Dollar bills !!! On top of dollar bills .... Made men ... U heard what I said !!!! HA!! ....

[Charles Gitau @Tash359]

Dollar bills on top of dollar bills. Let's go Monday

[Charles Gitau @Tash359]

Putting Jah first