Tatari

We build the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers.

A Clear Way Forward

[Tatari @TatariTV]

77% of brands are increasing their TV budgets in 2026.
What are you planning to do?

- Streaming is exploding, opening more ad-supported inventory than ever…
- AI is maturing, helping with efficiency, planning, and insights…
- And measurement is now making it possible to see what’s actually working across both linear and streaming.

With 2026 shaping up to be one of the biggest years for TV in recent memory, how will you make it all work without overspending or missing the moments that matter?

We pulled together a quick (well, relatively quick) 15-minute guide with everything you need to navigate 2026 — from budgeting and buying strategies to a quarter-by-quarter look at the year’s key moments.

If TV is part of your plan next year, this is a must-read!

https://t.co/LXTaHymR66

#TVAdvertising #MediaPlanning #CTV #Streaming #MarketingStrategy #2026Planning

[Tatari @TatariTV]

At some point, performance marketers hit a ceiling.

CPCs go up. Competition floods in. And suddenly "just spend more on search" isn't a strategy anymore.

@Saatva hit that wall. So they made a bet on TV, built a measurement model to track it, and came out the other side with a business that could predict revenue from impressions.

Saatva CMO Joe McCambley and Tatari's Mauricio Lizarazu broke down exactly how they did it at ANA Brand Masters.

Read the recap and watch the full session 👇

https://t.co/OMkaq7RyWr

[Tatari @TatariTV]

Turns out the secret to growing a speaker brand isn't staying quiet. 🔊

By combining authentic outdoor storytelling with TV, @TurtleboxAudio expanded its reach, strengthened its identity, and saw average weekly sales grow 3x.

See how the team approached TV with the same test-and-learn mindset that fueled its success in performance marketing.

Read the full case study: https://t.co/DLz3N4U3By

[Tatari @TatariTV]

TV advertising has never offered more opportunities for agencies and their clients.

It's also never been more confusing to execute.

Linear or CTV? Direct or programmatic? Measurement feels like a black hole. Creative trafficking is a headache. And every vendor promises they've solved it.

We've helped 80+ agencies make TV a measurable and scalable channel for their clients.  So we wrote down the process that actually works. From assessing where you start, to building the plan, running a pilot, measuring real outcomes, and making TV a repeatable part of your offering.

Swipe through for the 7-step framework and download the full guide here 👇

https://t.co/Nm3swPPXzI

[Tatari @TatariTV]

What does a world-class marketing team actually look like in 2026?

We asked someone building one.

Victoria Vaynberg, Chief Marketing and Customer Officer at Nanit, chatted with us about hiring, AI, and why separating brand and performance teams too much can create problems.

Three questions. No script. No spin.

Read the latest installment in our CMO Q&A series 👇

https://t.co/WmUaEZ6RPM

[Tatari @TatariTV]

Digital growth looking a little... unruly? 🪒

@manscaped built early momentum through performance marketing, but scaling the brand required something bigger.

So they turned to TV.

With Tatari, MANSCAPED transformed TV into a measurable growth channel across linear + streaming, culminating in a 52X spike in website traffic following their Super Bowl ad.

Read the full case study 👇

https://t.co/47O6FES4jF

[Tatari @TatariTV]

@WWE has gone from cable staple to streaming heavyweight, and advertisers are cashing in. 💼

With @netflix and @espn investing billions into WWE programming, brands like @tecovas, @Fabletics, and @ridgewallet are already seeing strong performance from one of the most loyal audiences in entertainment.

We broke down why WWE is becoming a can't-miss opportunity in live sports advertising, and how Tatari helps brands get into premium programming across both linear and streaming.

Watch the video, then read the full blog 👇

https://t.co/Z3I5DOLlF2

#WWE #StreamingTV #CTV #TVAdvertising #LiveSports

[Tatari @TatariTV]

The NFL gets the headlines, but TV advertisers should be taking note of college football. 🏈

Record audiences.
Expanded playoffs.
More flexibility to buy smart and scale efficiently.

We're breaking down the reasons why the 2026 college football season could be one of the best value plays in TV advertising.

Read the full playbook: https://t.co/cN4axfnNHN

#TVAdvertising #CollegeFootball #SportsMarketing #CTV #MediaBuying #LiveSports

[Tatari @TatariTV]

Happy National Streaming Day!

A good reminder that how you buy streaming looks nothing like it did two years ago. And it may look even more different by this time next year.

We wrote about where the industry is headed as streaming continues to rise.

https://t.co/7DY9nr7uCC

[Tatari @TatariTV]

Most brands keep pouring more money into the same channels and hope for different results.

@GreenlightCard took a different route.

Join Lauren Frame, Director of Offline Growth Media at Greenlight, and Tatari’s Mike Fogarty for a conversation on how Greenlight built real category separation by combining brand-building with measurable performance.

📍 MAU Vegas
🗓️ May 20
⏰ 11:35–11:55 AM

#MAUVegas #GrowthMarketing #TVAdvertising #PerformanceMarketing

[Tatari @TatariTV]

Performance marketers want results. Brand marketers want staying power.

@Saatva wanted both.

Join Saatva CMO @jmccambley1 and our very own Mauricio Lizarazu to hear how Saatva used TV to drive measurable growth while building long-term brand equity.

📍 ANA Brand Masters Icons Conference
📅 May 18
⏰ 2:15–2:45 PM

#ANABrandMasters #TVAdvertising #PerformanceMarketing #BrandMarketing #CTV

[Tatari @TatariTV]

50 ideas. 16 teams. 16 projects on the roadmap. 3 features already live.

That's what happens when you structure a hackathon like a product sprint, not a demo day.

At Tatari, AI isn't a buzzword we slapped onto a press release. We've been using machine learning to power TV measurement and performance for 9 years. So when we ran our first AI hackathon, the goal wasn't to experiment. It was to deliver.

And that's exactly what we did.

The features that emerged are already helping brands strengthen their TV campaigns.

Read the full story here: https://t.co/TdE2G9Y7yR

#AIHackathon #AdTech #TVAdvertising #GenerativeAI #EngineeringCulture

[Tatari @TatariTV]

Remember when TV campaigns took forever to launch?

Yeah, us too. But the days of manual workflows, drawn-out timelines, and limited visibility are in the past.

Now marketers can build media plans with AI in minutes and optimize around CPA targets in near real time.

See how Tatari is helping modernize TV advertising: https://t.co/UASunT9bYU

#TVAdvertising #CTV #AI #PerformanceMarketing

[Tatari @TatariTV]

Prime Day is basically the Super Bowl for impulse purchases.

But for advertisers, it might also be one of the most efficient times to run TV.

Tatari analyzed 4 brands and found TV-attributed @amazon CPAs were up to 64% lower during Prime Day than the days immediately after.

TV didn’t need to create demand from scratch. It just needed to help shoppers decide what to buy.

Read the full analysis: https://t.co/2FFQBXgAeR

#PrimeDay #TVAdvertising #AmazonAdvertising #PerformanceMarketing #RetailMedia

[Tatari @TatariTV]

TV used to be planned by gut instinct. @DAC_group changed that.

By partnering with Tatari, DAC gave their clients what they'd always had in digital: real-time measurement, unified planning across linear + CTV, and performance data that connects to search and social.

The result? Double-digit revenue growth📊🚀

Here's how DAC brought measurable TV to
their clients: https://t.co/XqEPzJgQWR

#tvadvertising #casestudy #performancemarketing #marketing #StreamingTV

[Tatari @TatariTV]

Most advertisers still sleep on @WWE.

That's a mistake.

Audiences crave it: 525 million hours of WWE content watched on @netflix in year one alone.

Networks want it: @espn just paid $1.6 billion to make it the home of every major WWE event.

Advertisers are pinning down real results: Just look at the impact it gave brands like @tecovas, @Fabletics, and @ridgewallet.

The results are in the data. And that's the bottom line...

Read the full snapshot below 👇

https://t.co/Z3I5DOLTuA

[Tatari @TatariTV]

A clearer view on TV performance 😎

Here’s why @shadyrays turned to Tatari.

With one platform to manage both linear and streaming, plus consistent measurement across it all, they’re able to make smarter decisions on where and how to scale.

See what a more transparent approach to TV looks like: https://t.co/BDqW0Jj4h4

#tvadvertising #convergenttv #marketingmeasurement #growthmarketing

[Tatari @TatariTV]

What do Jeopardy!, Pawn Stars, and Entertainment Tonight have in common?
They deliver some of the most efficient reach in TV advertising. 🎯

We’re breaking down why TV syndication deserves a spot in your media mix.

Swipe through and then click the link to read the full breakdown.

https://t.co/nfbWyy1lK4

[Tatari @TatariTV]

From meeting teammates in Palm Springs to traveling to Mexico and Vermont, all in her first 4 months.

Cameryn Rosenzweig is building her career at Tatari with the freedom to explore along the way. 🌎

We hire curious, driven people and give them room to grow. See what’s open: https://t.co/T4SUTrXKxI

#WeAreHiring #CareersAtTatari #JoinOurTeam #CareerGrowth #WorkCulture

[Tatari @TatariTV]

The briefest creative brief in history…

That simple idea repositioned @manscaped from a niche grooming brand into a Super Bowl advertiser. No legacy budget. No hundred-year head start. Just a sharp message — and the creativity to run with it.

You don't have to outspend the competition. You just have to outsmart them.

Read more here: https://t.co/47O6FES4jF

#SuperBowlTVAds #SuperBowlAds #Manscaped #BrandStrategy #PerformanceTV