Barbie’s opening weekend was $337M. That’s nearly 2x Oppenheimer’s $174M.
Warner Brother's insane ”Operation Barbie Summer” is a big part of that success.
These are 50 of the team's most amazing marketing stunts:
1. 3D ad in front of Burj Khalifa
Saw someone point out one time the different ways people pronounce the name Tayler. People will either say “Tay-ler” or “Tail-er” and now I cringe every time someone pronounces it as “Tail-er” 😫